SellerMotor is an all in one tool for Amazon Sellers featuring 7 tools and a Chrome Extension used by more than 90.000 clients globally, both sellers and agencies.
Table of Contents
The tool was launched on the Chinese market 2 years ago and is one of the top apps used by local sellers. Their global version was launched on June 2019 and it’s constantly rolling out new features (at least one every month!).
My go-to tool for Amazon Seller: Helium 10
SellerMotor is the only application on the market supporting 12 Amazon Marketplaces for each one of their tools covering from product and keyword research to PPC management. Most of the tools are not updated for markets such as United Arab Emirates market, which is included on this software.
SellerMotor's features
Product Scout
With a +500 million product database, SellerMotor makes it really easy to find a successful product to sell on Amazon.
This is the only tool I have tested that includes not just the main categories as a filter, but also the complete category tree including 3rd and 4th level categories. Awesome! So, for example, I can filter products included on Toys & Games > Bikes, skates and ride-ons > Scooters and equipment > Components and parts
And, of course, we have even more filters by ranges or customizable:
- Best Sellers Rank
- Brand
- Customer Rating
- FBA fee
- Filter by keyword(s)
- Listing Status (Normal, OOS, Deleted product)
- Number of reviews
- Order quantity/day (12 months of historical data available)
- Price
- Profit margin
- Rank Change Rate (6 months of historical data available)
- Rank Change (6 months of historical data available)
- Review ratio
- Sales/day
- Seller Type (Amazon, FBA, FBM and No Buy Box)
- Time listed (unitl 2 years back)
One more before we go: data is refereshed every 10 minutes.
Keyword Research
Ok, this is truly the BEST keyword research tool I’ve put my hands on since I started on Amazon. We are talking about some filters which are not available on other tools and with a database of 30B keywords. Covers 7 marketplaces. Take a look:
- % of Chinese sellers on the results
- % of results sold by Amazon
- Amazon’s Choice label
- Best Seller product label
- Including keywords on borad match or phrase match
- Category filter
- Number of times the keyword was searched during the last 30 days
- Number of search results for the keyword
- Total orders during the last 30 days (filter if you want to include data for the 1st, 2nd, 3rd, 4th and 5th page results)
- Average price (filter if you want to include data for the 1st, 2nd, 3rd, 4th and 5th page results)
- Reviews (filter if you want to include data for the 1st, 2nd, 3rd, 4th and 5th page results)
- Average reviews (filter if you want to include data for the 1st, 2nd, 3rd, 4th and 5th page results)
- Rating (filter if you want to include data for the 1st, 2nd, 3rd, 4th and 5th page results)
- Average age of the results (filter if you want to include data for the 1st, 2nd, 3rd, 4th and 5th page results) until 3 years back
The results include some juicy data such as:
- Top associated categories for the keyword
- Trend graph for the keyword
Manufacturer Heat Map
A supplier database to find manufacturers for your product. Start with a keyword and find info like:
- a map locating the manufacturers, distributors, wholesalers and trading companies for your product
- a graph and a table showing percentage of sellers by province
And the supplier’s:
- average satisfaction rate
- sales (30 days)
- price range
- reviews
- years since he has been stablished
- business type
- product images preview
SmartPPC
Another game changing tool and SellerMotor’s star feature as you literally need to do nothing to create your PPC campaigns. Just set the goal and the budget and the SellerMotor’s managed service will create the campaigns for you. Meaning: before getting started with ad optimization, SellerMotor experts will run a full-scale analysis of your previous ad; take your advertising spend and sales into account and tailor your campaigns.
You will be able to monitor your performance ad campaigns in real time and also auto add keywords that are profitable in the long run and remove those that are not, increasing your total revenue and ad efficiency.
The software also automatizes the bidding optimization for the keywords based on an artifficial intelligence algorithm.
Market Insight
If you ever needed any data for a particular product, this tool is for you as you can find detailed data on a market / niche / product such as:
- number of days since the first product of this niche was uploaded to Amazon
- average orders for the past 12 months
- number of active listings that at least sold 1 unit in the past 30 days
- estimated profit margin
- market concentration: number of sellers on the Top 10 concentrating most of the orders
- market activeness: number of products entering the top 10
- Entry barrier: minimum number of orders and reviews to enter top 10, 20, 50 and 100
- Top 10 brands on the niche
- competitive landscape chart by brands and listings
- top 100 listings on the niche
- sales attribution analysis: how many % of sales are attributed to the reviews, price, product video, a+ content, coupons, time listed, customer rating, variation, seller types or other factors
- reviews vs sales chart
- cost breakdown chart: profit, COGS, advertising, product returns and Amazon fees
- pricing references vs profit margin chart
- FBA profit calculator (completely customizable with your own data)
- sourcing ideas for your niche
- market segmentation based on long tails and it’s opportunity score
Risk Assessment
This is another new tool I haven’t find anywhere else. You can find for every ASIN the potential risk meaning:
- Number of listings created for the past 12 months
- Number of listings shut down by Amazon for the past 12 months
- Number of listings of which reviews were deleted by Amazon for the past 12 months
- Average time of delisted products for the past 12 months
And, of course, a detailed table showing deleted ASINs and products with deleted reviews sortable by:
- ASIN & title
- Category & brand
- Launch data
- Delisted data
- Lifetime (in months)
- Price
- Best Seller Rank
- Orders for the past 30 days
- Rating
- Reviews
- Number of deleted reviews
- Rating before reviews deletion
ASIN Lookup
A reverse ASIN tool not just like the other ones, believe me. Request an ASIN and it will show the keywords not just for the parent, but also for the child ASINs.
You will find also a search term analysis graph based on the listing texts, so you can check the hot keywords at a glance:
For every keyword, you’ll find the following data:
- Search term
- Search volume for the past 30 days
- Total traffic volume for the keyword to the listing
- Average paid search rank for the past 7 days
- Organic search rank for the past 7 days
The tool will let you check your real time organic and paid rank stats as well.
Hijacker Alert
A real time alert for your listings that will send an email every time a seller joins your listing, the listing status changes or your loose the buy box. Covers 9 marketplaces.
My go-to tool for Amazon Seller: Helium 10
Pricing & trial
SellerMotor has 3 pricing plans from as low as… forever free!
Free plan: $0/month
Includes:
- Marketplaces: USA, UK, DE, FR, ES, IT, JP, AU, CA, IN
- SmartPPC: 20 listings with 5% commission
- Product scout: 20 reports/month
- Market insight: 10 reports/month
- Keyword research: 20 reports/month
- Risk assesment: 10 reports/month
- ASIN lookup: 10 reports/month with 2 keywords results
- Hijcker alert: 3 listings without email alert
- Chrome Extension: Essential Version
- Manufacturer heatmap: 10 reports/month with 5 results
Essential: $59/month
Includes:
- Marketplaces: USA, UK, DE, FR, ES, IT, JP, AU, CA, IN
- SmartPPC: 20 listings
- Product scout: 500 reports/month
- Market insight: 300 reports/month
- Keyword research: 300 reports/month
- Risk assesment: 100 reports/month
- ASIN lookup: 100 reports/month
- Hijcker alert: 300 listings with email alert
- Chrome Extension: Pro Version
- Manufacturer heatmap: 300 reports/month
Professional: $119/month
Includes:
- Marketplaces: USA, UK, DE, FR, ES, IT, JP, AU, CA, IN
- SmartPPC: 600 listings
- Product scout: unlimited
- Market insight: unlimited
- Keyword research: unlimited
- Risk assesment: unlimited
- ASIN lookup: unlimited
- Hijcker alert: 1.000 listings with email alert
- Chrome Extension: Pro Version
- Manufacturer heatmap: unlimited
Yearly plans include 4 months free.
The SmartPPC commission for paid user follows a tiered system:
- 3% for PPC attributed sales under $5,000
- 2% for the portion between $5,001-$20,000
- 1% for the portion over $20,001
Review
I wouldn’t know where to start as I’m shocked.
This is not the tool I was waiting for.
Normally when you try a new “all in one tool” expect to have the same features everyone has, but this guys have gone further including a managed service for PPC campaigns, a detailed niche market analysis or useful filters for product research such as Amazon’s Choice or the number of Chinese sellers on a listing.
I honestly think that $59 a month for this tool is pennies for gold, go for it now!
Our score
- Number of features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
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About the author
Jordi Ordonez
I work as an independent eCommerce and Amazon consultant.
Clients
Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home and many other clients.
Lecturer & Teacher
I teach and have been a speaker at: Meet Magento, Prestashop, Prestashop Day, SEMRush, Cambra de Comerç Barcelona, ClinicSEO, Ecommbeers, Ecommbrunch, Ecommercetour.com, Ecommfest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos and The Valley. In addition, I have done in-company trainings for brands such as Orange and Adidas.
Writer
I collaborate writing articles for Helium 10 blog, Shopify, SEMRush, La Vanguardia, eCommerce-news.es, Marketing4ecommerce...
Partner
Helium 10, Jungle Scout, Avask, Sellzone, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com
Social
LinkedIn, Twitter, Wikipedia, Youtube, Quora, ISNI 0000000513224289, About Jordi Ordonez
