Downstream powers and maximizes the performance of your campaigns on marketplaces like Amazon and Walmart.
Table of Contents
The first thing I'm going to tell you is that this tool is associated with one of the leaders in Amazon software. We are talking about nothing more and nothing less than the very popular Jungle Scout.
Downstream makes our campaigns work much more efficiently, containing the cost and increasing conversions.
To do this, it relies on automation, management and optimal visualization of information, integration with different platforms or the so-called competitor intelligence to avoid falling behind the strategies of your rivals.
As you can see, it is really complete and advanced. A tool that helps you sell more and, above all, helps you sell better.
Downstream works both for Amazon Seller and Amazon Vendor offering features for both of them such as:
- Easy Reporting
- Custom Dashboards
- Bulk Actions
- Vendor Central Data
- Seller Central Data
- DSP Data
- Competitor Intelligence
As there is a lot to comment, the best thing to do is to outline its main features and the solutions it can provide for our day-to-day work as advertisers and marketers.
This is the basis of the tool itself, the main use for many of its customers. It is an advanced automation that, thanks to this, helps us to focus on the strategic part and delegate the daily management to a very well-adjusted algorithm.
Manage your budget for the greatest possible increase in sales. You will have peace of mind knowing that you are getting the most out of every penny invested.
Budget and bid setting
You also have the ability to set targets based on profitability. It uses machine learning and AI to adjust your bids so that you get the best possible RoAS or ACoS.
Although, another example of this is that Downstream can target your ads in a way that can protect your brand or ensure higher visibility for a particular product.
More efficient date and time control
Of course it is able to interpret historical data and, with it, set the most efficient times and days to publish. All this without you having to intervene at all.
As if all this were not enough, it also automates the use of keywords and discovers new terms that can potentially help you reach new unexplored audiences. Sales opportunities for which your competitors may be relevant.
Downstream is able to manage data much better than the platforms themselves (it even keeps that data longer than Amazon, for example). This makes it much easier for us to make decisions and makes us more strategic.
Fully customizable dashboards
Create complete dashboards with all the information you need and the level of depth required for each project. The data is organized in a very visual way and can be updated in real time, making it easier for you to interpret it at the right time.
Rankings vs. competitors
If we don't know where we are… we are lost. To avoid that uncomfortable feeling of not having our products located with respect to the market, Downstream has incorporated to its functions, the ability to see what your position is, which ones need to improve and in which cases we have to armor ourselves.
Save a lot of time editing hundreds of keywords, ads and campaigns at once. And, to make it even easier, you can use quick filters that simplify to the maximum the identification of those elements to be modified.
This is an advanced tool that relies heavily on the volume of data your account handles. This means that they have to price each project individually.
They do not have predetermined rates or plans, they work through this form to offer you a Demo, before making a commercial offer. It is important for them that you make sure Downstream is for you.
If we add to all the above, a really good level of attention and support. Obviously we have to recommend this tool to all those who are selling on Amazon Seller, Amazon Vendor, Amazon DSP and Walmart, as well as those who plan to start doing so soon.
The fact that it was acquired by Jungle Scout is a full guarantee. I am sure that, with the capital and knowledge of Jungle Scout, Downstream will become one of the best tools to improve Amazon Ads campaigns in the market.
Downstream is one of those solutions that have an almost immediate impact on your sales. If you think about it there aren't that many that can say this. So you know that it will pay for what you pay for it in a very short time.
Number of features
Alternatives to Downstream
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About the author
I work as an independent eCommerce and Amazon consultant.
Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home and many other clients.
Lecturer & Teacher
I teach and have been a speaker at: Meet Magento, Prestashop, Prestashop Day, SEMRush, Cambra de Comerç Barcelona, ClinicSEO, Ecommbeers, Ecommbrunch, Ecommercetour.com, Ecommfest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos and The Valley.
In addition, I have done in-company trainings for brands such as Orange and Adidas.
Finally, I collaborate writing articles for Helium 10, Carbon 6, Shopify, SEMRush, Prestashop´s official blog, Brainsins, La Vanguardia, eCommerce-news.es, Marketing4ecommerce and other blogs and media.