Advigator is an Amazon PPC (Pay-Per-Click) software for Amazon sellers to create and manage advertising campaigns on Amazon. Compared to other solutions, Advigator is much easier to use and automates most of the tasks that you previously did manually. In fact, Advigator is a software that takes work off your plate. It's so easy that you'll feel like you're missing something to do.
Table of Contents
It's features can be summarized in 3 groups. Tools for Amazon PPC simplification, optimization and automation.
Amazon PPC simplification features
Easier campaign management
Rather than messing around with multiple individual campaigns, you can manage them all at the group level. This makes it simpler, as any changes you make will automatically apply to the sub-campaigns within the group.
Product grouping
Each group corresponds to a main product (Parent ASIN) and its variations. If you're dealing with a large number of products, don't worry; you have the option to adjust how they're grouped.
Simple Ad formats
Creating an ad campaign is as straightforward as ticking a box. Whether you want a Sponsored Product, Sponsored Display, Sponsored Brand or Sponsored Brand Video ad, just check the corresponding box and the campaign will be set up for that product, including all its variations.
Easy budgeting
When you set a daily budget for a campaign group, that amount gets automatically distributed across all the sub-campaigns in that group. This eliminates the need to set individual budgets for each sub-campaign.
Unified targeting
With Advigator, you don’t have to juggle different keywords for different ad formats. You set your keywords and target products once, and they apply across all ad types—though you can still adjust the bids per click for each.
Smart negative targeting
Say goodbye to manual elimination of irrelevant keywords. With Advigator, when you remove an irrelevant keyword, it’s automatically cleared across all your ad formats. This saves you time and ensures consistency in your campaigns.
UX friendly dashboard
Tracking your campaign progress couldn’t be easier. Advigator centralizes all your sponsored product information on a single page, giving you a quick snapshot of where you’re advertising and how effective it is.
Easy bulk changes
Managing multiple products? No problem. Advigator allows you to make bulk changes to dozens of products with just a few clicks, saving you both time and effort.
WorldWide Bulk Operations
Working for Amazon US, Japan and all the European Marketplaces, now you can bulk:
- Set the same daily budget and ACoS target for the same product in multiple marketplaces with a single click
- Convert the daily budget into the local currency
- Determine the targeting in the local language
- Translate negative keywords into the local language
Quick campaign activation
Creating and launching new campaigns for multiple products is a breeze. With Advigator, you can get your campaigns up and running in no time.
Negative exclusion features
You can easily input the same negative keyword across multiple products. Just search for the products by title, category, or brand, and add your negative keyword—just like that!
Intelligent suggestions
Advigator doesn’t just manage your existing keywords; it helps you improve your campaigns. The software analyzes your data and suggests potentially irrelevant keywords that you might want to add as negatives.
Specialized Search Term features
Wondering which search terms are not yielding orders? Advigator helps you identify:
- Search terms from Sponsored Products automatic campaigns that aren't generating sales
- Single keywords often appearing in search queries that haven’t led to orders
- Categories of competitor products that haven’t been converting
Amazon PPC optimization features
Best practices
Advigator uses established industry techniques to maximize the impact of your budget, ensuring you get the most bang for your buck.
Intelligent bidding
Bids are auto-calculated and updated in your campaigns. These calculations consider key metrics like your average selling price, conversion rates, and your desired Advertising Cost of Sales (ACoS).
Smart keyword matching
Advigator avoids keyword overlap by utilizing exact phrases and broad matches.
Multi-format bidding
Each keyword receives an ideal bid for every available advertising format, making your campaigns even more effective
Intelligent budget management
Advigator smartly distributes your budget across various sub-campaigns for maximum impact.
Amazon PPC automation features
Advigator constantly analyzes your Amazon search terms report to identify new, relevant terms that could be beneficial for your campaigns. These terms are added as keywords in both exact phrase and broad match categories, based on their conversion rates and Click-Through Rates (CTR). This dynamic approach ensures that your set of keywords and product targets expands daily with incoming data, keeping your campaigns continually optimized and relevant.
Integration
Amazon Seller Central and Amazon Ad Console via WMS / Seller API
Pricing
5% of Ad spend managed from campaigns created and managed by Advigator. No minimum threshold.
You will have 14-day free trial with all features enabled for unlimited accounts/products.
Review
Advigator is an all-in-one tool when it comes to launch, optimize and scale your Amazon PPC campaigns. The main pros of the tool:
- Friendly interface, a dashboard provides a unified view of all campaign details
- Simplifies your campaign management with features such as group-level campaign management, automatic budget distribution, and unified targeting
- Product grouping: Sellers can manage products by grouping them according to Parent ASIN and its variants
- Bulk modifications: this solves a classic “pain in the ass” when it comes to apply any changes to your campaigns. Advigator offers functionalities to make bulk changes, a beneficial feature for sellers with a multitude of products
- Specialized Search Term insights helps sellers pinpoint search terms and categories that aren’t resulting in sales
Our score
- Number of features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
Alternatives to Advigator
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About the author
Jordi Ordonez
I work as an independent eCommerce and Amazon consultant.
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Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home and many other clients.
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I teach and have been a speaker at: Meet Magento, Prestashop, Prestashop Day, SEMRush, Cambra de Comerç Barcelona, ​​ClinicSEO, Ecommbeers, Ecommbrunch, Ecommercetour.com, Ecommfest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos and The Valley. In addition, I have done in-company trainings for brands such as Orange and Adidas.
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