Bidx

Bidx is an Amazon advertising tool to create, manage and optimize your PPC campaigns for Amazon Sellers, Amazon Vendors and agencies using machine-learning algorithms to analyze your campaigns' performance and adjust bids and keywords automatically.

Bidx features by seller profile

For Amazon Seller

• Amazon Ads automation
• Profitable advertising budget
• Bidx's team support

For Amazon Vendors

• Amazon Advertising Console automation
• PPC campaigns optimization
• Your own Key Account Manager

For agencies

• Multi-User Accounts
• Personalized support and reports
• Special discounts for agencies

Bidx features

Bidx offers a range of features and services to help Amazon Sellers / Vendors with their Amazon Advertising campaigns such as:

• Automated Suggestions
• 1-Click Campaign Creation
• Keyword Management
• Bid Adjustments
• Individual Rules
• Sponsored Brands Bid Adjustments
• Currency Converter
• Rule Logs
• Data Exporter
• Advertising Reports
• Multi-User Accounts
• MWS Interface
• Filter
• Tags
• Focus
• Total ACoS (TACoS)

Let's break the main features down:

Dashboards

To me, this is the best feature on BidX by far. The dashboards are 100% configurable and you can add as many as you want, using 6 different data models:

1. Line Chart
2. Bar Chart
3. Doughnut Chart
4. Funnel
5. Table
6. Score Card

The result is a total configurable dashboard you can use for your own accounts or even for your agency's clients.

Discover

Bidx's “discover” feature has 3 levels for every campaign type: Sponsored Products, Sponsored Brands (HSA) and Sponsored Display Ads and it's, basically, a data analyzer for every campaign level:

Sponsored Products data

• Marketplace
• Portfolios
• Campaigns
• Ad Groups
• Targets
• Product Ads
• Search Terms

Sponsored Brands data

• Marketplace
• Portfolios
• Campaigns
• Targets
• ASINs
• Search Terms

Sponsored Display data

• Marketplace
• Campaigns
• Ad Groups
• Targets
• Product Ads

Bidx Discover's data

What you'll find in every separated report is the metrics for:

• Campaigns
• Ad Groups
• Targets
• Costs
• Sales
• Orders
• ACoS (Advertising Cost of Sale)
• CTR (Clickthrough rate)
• Clicks
• CPC (Costs per click)
• CR (Conversion rate)
• Impressions
• New Customers Orders
• New Customers Orders %
• New Customers Sales
• New Customers Sales %
• Budget
• Start Date
• End Date
• Daily Budget
• Default Bid
• Match
• Bid

Management

The management tab has 2 options: Product Management and Automation Rules

Product Management

From this section you'll be able to set and configure your PPC goals on a SKU level:

• Auto: automatic campaigns
• Product: Manual Target ASIN campaigns
• Broad: Manual Keyword campaigns for broad keyword match
• Phrase: Manual Keyword campaigns for phrase keyword match
• Exact: Manual Keyword campaigns for exactkeyword match

And, what's best, SKU per SKU you'll be able to configure Sponsored Products, Brands and Display, from the same dashboard. Definitely a time saver.

Automation Rules

Automatic rules configurable by:

• Rule match: campaign, ad group and target (keyword or ASIN)
• Target: ACoS %, Total ACoS and Monthly budget
• Automation Intensity (how aggressive you want the system to be when it comes to bid placement): cautious, moderate or dynamic
• Keyword & Negative Keyword Management
• Marketplaces you want this rule to be applied to

From here, what Bidx's automation will perform is a:

• Keyword research: researches and finds relevant keywords for your campaigns search query
• Campaign optimization: the Bidx algorithm automatically recognizes well and poorly performing keywords and adjusts their bids accordingly. With continuous daily adjustments, the profitability of Amazon Sellers / Vendors' ads can increase significantly.
• Performance evaluation: you can always can keep track of the success of their ads using the clear dashboard and a downloadable individualized report, which shows all the key figures needed for evaluating campaigns at a glance.

Additional services

In addition to the features and services mentioned above, Bidx also offers the following:

• Product management and 1-click setup: Sellers can create and manage ads quickly and easily using these features, which allow them to set up campaign settings for multiple products at the same time, saving them time and effort.
• Keyword automation: Bidx automatically recognizes well and poorly performing search terms and categorizes them as positive or negative keywords, respectively. Each of these keywords can then be individually controlled.
• Bid automation: Automated bid adjustments help Amazon Sellers / Vendors make the most profitable use of their ad budget by increasing or decreasing bids for keywords that have generated many or few orders, respectively.
• Campaign chart: Amazon Sellers / Vendors can see a chart showing the ACoS (advertising cost of sale) and sales of their campaigns, helping them gain confidence in their campaign evaluation.

Supported Amazon ad formats

As discussed, Bidx works with the following Amazon ad formats:

• Sponsored Products: These are ads that appear in search results and on product detail pages, and are targeted to specific keywords or products.
• Sponsored Brands: These are ads that feature the company logo, a custom headline, and up to three products, and are displayed at the top of search results.
• Sponsored Display: These are ads that appear on other websites, apps, and devices, and are targeted to specific interests and demographics.
• Kindle Display Ads
• Amazon DSP

Integrations

For all Amazon marketplaces with campaigns clearly structured and separated by marketplace.

Pricing

Bidx offers 3 pricing plans

Starter plan: 199€ / month

Monthly advertising spend of up to 5,000 euros. This plan includes:

• Automated bid and keyword adjustments
• 1-Click Campaign Setup
• KDP Support
• Support of all advertising solutions (SPA / SB / SDA)
• Availability of PRO-Features
• Chat & Mail Support

Advanced plan: 399€ / month

Monthly advertising spend of up to 10,000 euros. This plan includes:

• Automated bid and keyword adjustments
• 1-Click Campaign Setup
• KDP Support
• Support of all advertising solutions (SPA / SB / SDA)
• Availability of PRO-Features
• Chat & Mail Support
• 1-to-1 onboarding

Professional plan: 599€ / month

Monthly advertising spend of up to 15,000 euros. This plan includes:

• Automated bid and keyword adjustments
• 1-Click Campaign Setup
• KDP Support
• Support of all advertising solutions (SPA / SB / SDA)
• Availability of PRO-Features
• Chat & Mail Support
• 1-to-1 onboarding

From there, you can always switch to their Enterprise plans for Sellers, Vendors and Agencies, up to a 1M€/month ad spend.

Managed service: 3.500€ / month

A hands-free service managed by the Bidx team, includes:

From 3,500€/month
Our Managed Service is for sellers, vendors and agencies who want to benefit from the advantages of our tool, as well as from our expertise as a competent partner in the field of Amazon Ads.

• All tool features included
• All Add-Ons included
• Regular status calls
• Strategy consulting and support

Managed service + DSP: request a quote

Includes everything on the managed service, plus the Amazon DSP features:

• Reach exclusive audiences both on and off Amazon
• Target customers at every stage of the buying process
• Get to know your customers even better and also benefit from the data gained for your PPC ads
• Use retargeting specifically for cross- and upselling

Review

Bidx is one of the best tools when it comes to launch and manage your Amazon Ad campaigns. I think that it is more than equal to other similar tools like Perpetua or Quartile, since it has all its features and, in addition, it works for Sponsored Products / Brands / Display, Kindle Advertising and Amazon DSP.

As usual in this kind of tools, Bidx'x uses machine-learning and their own algorithms to analyze the performance of advertisements and make adjustments to bids and keywords in order to increase their profitability.

One of the main pros of Bidx is its automation capabilities. The tool's algorithms can automatically recognize well and poorly performing keywords and adjust their bids accordingly, saving Amazon Sellers / Vendors time and effort. The tool also offers 1-click setup and product management features, which make it easy for Amazon Sellers / Vendors to create and manage their ads.

As I just commented at the beggining of the features section, the BEST feature is the configurable dashboard. Imagine having your own Google Data Studio, but for Amazon Advertising. Kinda like having Power My Analytics inside an advertising tool. Really, really cool. You can create your dashboards from scratch adding 6 different chart types: Line, Bar, Doughnut, Funnel, Table and Score Card and, then, adding your own metrics, filters and date range. You can even select a single metric or 2 compared metrics.

Is there a con? Of course. If you are a small or mid seller, the pricing is high. The Enterprise plan (monthly ad spend +15,000 euros), starts at a fixed fee of 599 euros per month, which may not be affordable for all types of Sellers. Additionally, the DSP Managed Service plan requires a minimum media budget of 5,000 euros.

Pros:

1. Smooth onboarding, just a few clicks, integrate with Amazon MWS and you're good to go
2. Data loads pretty fast, less than 30 minutes
3. Advertising data on the dashboards goes back up to 365 days
4. Works for Sponsored Products / Brands / Display, Kindle Advertising, and Amazon DSP.
5. Automation rules recognize well and poorly performing keywords and adjusting bids accordingly
6. 1-click setup and product management features, making it easy for Sellers to create and manage their ads.
7. Configurable dashboard feature that allows sellers to create custom dashboards with various chart types, metrics, filters and date range.

Cons:

1. The pricing may be high for small or medium sellers
2. If you are a mid seller senpding +15k a month on Amazon EU or US, the Enterprise plan starts at 599€ / month.
3. DSP Managed Service: requires a minimum media budget of 5,000€

Our score

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