Direct Liquidation

Direct Liquidation is a stock liquidation marketplace to buy and sell surplus inventory and customer returns. It serves as a B2B liquidation marketplace, giving anyone access to wholesale lots of surplus merchandise sourced from top US retailers like Amazon, Walmart, Sam's Club, and others.

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From electronics to fashion and home goods to toys, Direct Liquidation offers a wide range of products and top brands such as Apple, Samsung, Hisense, Microsoft, Black&Decker, Stanley, DeWalt, HP, LG, General Electric, Mattel, Fisher Price, Nintendo, Lenovo and more

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  • Thousands of products available, mostly palleted, including electronics, home and garden, fashion, toys, and more
  • Direct Liquidation has exclusive relationships with top national retailers and manufacturers, ensuring access to tier-1 brands at great prices
  • Daily availability, so your business can stay stocked
  • Smaller loads available, so you can test customer demand before going all-in
  • Shipping from six locations throughout US and Canada
  • 90-day warranties on refurbished products
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The pricing for products on Direct Liquidation varies depending on the specific items and lots available.

For buyers

As a wholesale auction marketplace, you can bid on pallets and truckloads of surplus inventory. Or, simply, buy them using the buy-price option.

The pricing will depend on the bidding process and the demand for the specific products

For sellers

Registering as a seller and upload your products has no cost. There is a 10% administrative fee applied to all sales


Direct Liquidation is a B2B marketplace to sell liquidations, overstocks and returns. With an all-free business model (except a 10% charge on every sale made on the platform) and over 13 years in the business, their platform is clearly ahead in the race. Why?聽Direct Liquidation's elimination of intermediaries.

From a buyer's perspective, Direct Liquidation is a great choice to acquire top-tier brands below standard wholesale rates, directly from the source.

And let's not underestimate their track record: $1.7 billion in retail value liquidated, 35 million items sold and 1 million satisfied customers. Numbers speaks for themselves.

If you're considering moving from online/retail arbitrage to wholesaling for bigger margins, Directliquidation is, definitely, the place to start.

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About the author

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Jordi Ordonez
Amazon and ecommerce Consultant at JordiobDotCom | Website

I work as an independent eCommerce and Amazon consultant.

Estrella Damm, Intersport, Bella Aurora, Lladr贸, Textura Interiors, Nice Things Palomas, Casta帽er, Due-Home and many other clients.

Lecturer & Teacher
I teach and have been a speaker at: Meet Magento, Prestashop, Prestashop Day, SEMRush, Cambra de Comer莽 Barcelona, 鈥嬧婥linicSEO, Ecommbeers, Ecommbrunch,, Ecommfest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos and The Valley. In addition, I have done in-company trainings for brands such as Orange and Adidas.

I collaborate writing articles for Helium 10 blog, Shopify, SEMRush, La Vanguardia,, Marketing4ecommerce...

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