Amazon Vendors deal with a different beast than Sellers, especially when it comes to direct API integrations with Vendor Central. But that doesn’t mean you’re screwed. You just have to be a bit more crafty when using tools like Helium 10, yep, the suite I’ve reviewed, recommended and even collaborated on as a Helium 10 Seller Solutions Hub Partner, blog contributor and podcast guest.
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Let’s check out some Helium 10 tools you can still use even if you're a Vendor and don’t have access to the SP-API:
de mercado con Black Box y Trendster
Black Box is still your go-to for market research. It helps you dig into product ideas, keyword trends and competitor moves without needing any API access. You can explore niches, see what’s selling and get ideas for what to pitch on Vendor Central.
Why? Because Black Box pulls data for both 3P and 1P sellers. Yep, it’s got your back.
Pro tip: Want only 1P data? Use the fulfillment filter and select “Amazon”. Easy win.
Trendster shows you when a product is heating up or dying down. Super handy for planning launches or timing promos and purchase orders.
Palabras clave y optimización de listado: Cerebro, Magnet, Scribbles y Listing Builder
Cerebro and Magnet are keyword machines. Research? Check. Spy on competitors? Check. Long-tail gold? Absolutely.
Scribbles feels a bit old-school and might get replaced soon, but it still does the job. Use it with Listing Builder to load up your Vendor listings with keywords and prep them for conversions. Just remember: no one-click sync since Vendors don’t have API access. Annoying but workable.
Optimizar los listados de productos con Listing Analyzer
Once you've done your keyword homework, Listing Analyzer gives your listing a quick health check. It compares your content with the top listings and shows what needs a fix, titles, bullets, images, all of it.
Verifique la indexación de A9 con Index Checker Helium 10
Need to confirm your product is actually showing up in search? Index Checker does just that. It tells you if your keywords are indexed by Amazon’s A9. If not, time to tweak that copy.
Monitorear las tendencias del mercado con Market Tracker 360
Market Tracker 360 gives you the big picture on your category. Who’s killing it? Who’s tanking? Are you gaining share or getting steamrolled? Super useful for Vendors who need to back up their strategy with real data.
Estrategia de implementación para proveedores
If you're a Vendor using Helium 10, awesome, you’re in good company. We work with a bunch of Vendors and hybrids, and use Helium 10 to audit performance. Here’s the usual playbook:
- Track market and keyword trends: We rely on Cerebro, Black Box and Market Tracker 360 to stay sharp.
- Listing optimization: Listing Analyzer gives us the insights to polish Vendor listings.
- Off-Amazon traffic: Using Portals (yeah, Helium 10 has a landing page tool) we build QR campaigns to boost brand presence outside Amazon.
Pro tip: Vendors can use up to 11 bullet points in their listings. That’s gold, don’t waste it.
Even without Vendor Central API access, you can still get a ton of value from Helium 10. From research to listings to branding, it’s all doable. Just gotta adjust your flow a bit, and I say that as someone deep in the trenches with Helium 10.
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Sobre el autor
Jordi Ordonez
Soy un consultor independiente de comercio electrónico y Amazon .
Clientes
que he trabajado con marcas como Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Niza Palomas, Castañer, Due-Home y muchos otros.
Profesor y profesor
He hablado y enseñado en eventos como Meet Magento, Prestashop Day, Semrush, Cambra de Comerç Barcelona, ClinicSeo, EXIMBEERS, COMEMBRUNCH, COMERMERCETOUR.COM, ECOMMFEST, EOI, ESIC-ICEMD, FOXIZE, GENERALITATATATATATATATA CATALUNINA, INSDI, QUENTOS, AND VALLEY. También he entregado sesiones de capacitación en la compañía para las principales marcas como Orange y Adidas.
Escritor
que regularmente contribuyo artículos en el Helium 10 , Shopify , Semrush , La Vanguardia , Ecommerce News , Marketing4ECommerce y otros.
Partner
Helium 10 , Jungle Scout , Avask , Helium 10 Seller Solutions Hub Partner , SaaS4Marketing , H10-WP.com , FBasuite.com y un socio de confianza de Tracefuse .
Social
LinkedIn , Twitter , Wikipedia , YouTube , Quora , ISNI 0000000513224289 , sobre Jordi Ordonez