Fakespot: identify fake reviews on Amazon

Fakespot helps Amazon users analyze and identify fake reviews and counterfeits using artificial intelligence. The idea behind Fakespot is to protect consumers from getting ripped off when shopping online by providing them with the truth about products, reviews and sellers before making a purchase.

Fakespot analyses Amazon, eBay, Shopify, Walmart, Bestbuy and other platforms' reviews and uses it's own algorithms to determine wether you can trust a product or not. I've been personally using it for years to detect black hat strategies on my clients' competitors and, also, using it as an Amazon customer. Oh, and it's 100% free.

WHAT THE TECH? App of the Day: Fakespot

How it works

In just a few easy steps you, basically:

  1. Download the extension: Fakespot for Chrome, iOS, Android, Mozilla or Safari
  2. Run the extension on your browser: you don't need to register
  3. Check any product detail page on, for example, Amazon and check the results

fakespot extension working on amazon

Fakespot regrades products based on the patterns found on the reviews against their own database + using artifficial intelligence. So an A+ product is, actually, regraded to a D

fakespot extension working on amazon regrading products

Fakespot features

Fakespot has ajust a few but powerful features to help you online shopping and analyzing your competitors' reviews:

  • Works for Amazon, Best Buy, eBay, Sephora, Shopify and Walmart
  • Absolutely free as a browser extension and a mobile app
  • Filter Products by Review Grade
  • Fake Review Protection
  • Like CamelCamelCamel, also finds the best deals for you, saving you time and money
  • Advanced Seller Protection: weeds out scam sellers who may try to sell counterfeits
  • Creates a Best Review Summary for every product, so you have a list of the best pros and cons


Fakespot is a free tool that can be added to your Chrome browser, allowing you to access its powerful features without any cost. Enjoy a safe and secure shopping experience without worrying about getting deceived by fake reviews or scams.

fakespot highlights

How do they make money?

As CamelCamelCamel, they place affiliate links to the product pages using programs as the Amazon Influencer Program.


As discussed above:

  • Amazon
  • Best Buy
  • eBay
  • Sephora
  • Shopify
  • And Walmart

It used to work also for TripAdvisor but they discontinued the feature.


I've been recommending Fakespot to clients, friends and family for years. As a matter of fact, if you speak Spanish, you can view this clip on La Sexta TV (Spain) where I discuss about Amazon fake reviews and how to use Fakespot to prevent them. Semms like the audience liked the app, as it was also quoted and reposted in different Spanish mainstream media such as El Confidencial.

Well, about Fakespot, to me is a game-changer for online shoppers. Its innovative use of artificial intelligence to detect patterns accross billions of reviews allows buyers to effectively detect fake reviews and counterfeits, protecting'em being victims of scams or purchasing low-quality products. With Fakespot, you can shop with confidence, knowing that you are making informed decisions based on the company's big data.

And, believe me, you need a software like this. In 2020 Fakespot released a studio on Amazon fake reviews, concluding that 42% of Amazon reviews were faked. That's +300M fake reviews in just one platform!

As a Seller and a brand, you can enroll on their Trusted deals program which is also interesting.

Fakespot is not just about preventing fake orders, but also shops around for you, finding the best deals and saving you both time and money.

Using the extension is quick, easy and completely free.聽With over 1 million shoppers trusting Fakespot, you can join the secure shopping revolution and enjoy a safe and secure online shopping experience.

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Comments Rating 5 (1 review)

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About the author

Avatar of Jordi Ordonez
Jordi Ordonez
Amazon and ecommerce Consultant at JordiobDotCom | Website

I work as an independent eCommerce and Amazon consultant.

Estrella Damm, Intersport, Bella Aurora, Lladr贸, Textura Interiors, Nice Things Palomas, Casta帽er, Due-Home and many other clients.

Lecturer & Teacher
I teach and have been a speaker at: Meet Magento, Prestashop, Prestashop Day, SEMRush, Cambra de Comer莽 Barcelona, 鈥嬧婥linicSEO, Ecommbeers, Ecommbrunch, Ecommercetour.com, Ecommfest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos and The Valley. In addition, I have done in-company trainings for brands such as Orange and Adidas.

I collaborate writing articles for Helium 10 blog, Shopify, SEMRush, La Vanguardia, eCommerce-news.es, Marketing4ecommerce...

Helium 10, Jungle Scout, Avask, Sellzone, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com

LinkedIn, Twitter, Wikipedia, Youtube, Quora, ISNI 0000000513224289, About Jordi Ordonez

User comments & reviews

  1. Sarah Brown 29 December, 2023

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