Helium 10 Insights Dashboard

The new Helium 10 Insights Dashboard is a customizable, intelligent dashboard for Amazon sellers, brands, and aggregators. It gives you a clean, unified view of critical business metrics, making it easier to manage your business without jumping between tools. By automating repetitive tasks and alerting you to market shifts, this dashboard lets you move faster, smarter, and with more confidence. This isn’t theory. This is Helium 10, and yes, I’m a Helium 10 Seller Solutions Hub Partner and guest author on their blog – so I’ve seen this baby in action.

Insights dashboard features

Automated intelligence

Forget spreadsheets and endless tabs. This dashboard brings everything together, tracks competitors, and even suggests what to do. It literally thinks for you. Well, kinda. But yeah, it's that smart.

Actionable daily business insights

Now this is where the magic happens. Every day, you get real business insights that tell you what’s up and what to fix. This saves you time, money, and probably a few headaches too. Here’s a peek at the insights you’ll get:

Adtomic insights

• New keyword suggestions
• Negative keyword suggestions
• Campaign budget maxed out
• Campaign with high click and zero sales

Automation insights

• Boost review count with automated reviews

Inventory insights

• Reorder inventory now
• Reorder inventory soon
• Transfer inventory to Amazon now
• Transfer inventory to Amazon soon
• Change forecasting model to predict seasonality

Keyword insights

• Organic keyword rank drop
• Sponsored keyword rank drop
• Competitor-based keyword suggestions
• Your product-based keyword suggestions

Listing optimization insights

• Add bullet points
• Add images
• Capitalize first letter
• Increase title length
• Main image with white background
• More images
• Bigger image sizes
• No ALL CAPS

Suppressed listings

• Listing suppressed

Product performance insights

• Product trending up/down
• Refund rate increase/decrease
• Amazon storage fee alerts

Refund insights

• Lost inventory refund opportunity
• Damaged inventory refund opportunity

Competitor insights

• Price changes
• Coupon changes
• Performance changes
• Listing changes

Custom insights

• Create your own insights

Automated competitor tracking

It’s like Helium 10 Alerts + Marketing Tracker on steroids. If a competitor sneezes, you’ll know about it. And then you can act accordingly. Stay ahead without stalking ASINs every day.

Business performance evaluation

Gives you a clear snapshot of your performance. It’s like your Amazon business goes through a daily check-up. If something’s off, the dashboard tells you where to look.

How the Insights Dashboard enhances your strategy

There are 4 things I love about this tool:

1. Growth focus: actionable suggestions with direct business impact.
2. Visual data: clear graphs for revenue, products and ads.
3. Product-centric: merges data from other Helium 10 tools into one product-centric view.
4. Custom dashboards: personalize it to show what you care about.

Pro tip: Use the custom insights feature to build alerts based on your sales threshold. For example, get a heads-up when sales drop by more than 30% week over week for your top ASINs. Saves you from discovering disasters… too late.

How to use the Insights Dashboard

Here's my walkthrough on how to get the most out of it:

Our take on the Insights Dashboard

Running a business on Amazon is like spinning plates while juggling. You've got your listings, ads, competitors, refunds, inventory and keyword strategy – all needing attention. That’s like 4 eyes minimum. But hey, we’ve only got 2. Unless you use this dashboard, which basically gives you the other two.

Helium 10's Insights Dashboard isn’t just a feature, it’s your co-pilot. It’s fast, intuitive, and puts the right data in front of you the second you log in. I’ve used and reviewed hundreds of tools and trust me: if you’re serious about selling on Amazon, this is one of those you want on your side. Remember: I’m a Helium 10 guest author, podcast guest, and Solutions Hub Partner. So yep, I’m biased, but also experienced with this stuff.

Review

The Insights Dashboard is one of the most useful features Helium 10 has rolled out lately. It centralizes data from all your tools and shows you exactly where the action is needed. No more logging into 4 tools just to check what's happening with your listings or ads. It's a huge time saver and a powerful strategic tool, especially if you're running multiple SKUs or managing multiple accounts.

And unlike some dashboards that are just “pretty but dumb”, this one actually tells you what to fix. It's got brains. And if you’re anything like me, you want your tools to work hard so you don’t have to.

Pros

• Centralized data from all Helium 10 tools
• Customizable dashboard with daily actionable insights
• Built-in competitor monitoring
• Integrated with Adtomic, Listing Builder, Inventory Manager, etc.
• Great for scaling operations

Cons

• Only available with Helium 10 paid plans
• Some data may take a bit to load on high-traffic accounts
• Can be overwhelming for new sellers (start small!)

Our score