The new Helium 10 Insights Dashboard is a customizable, smart dashboard for Amazon sellers, brands and aggregators. It gives you a clean, unified view of your key business data, so you can manage everything without jumping across a million tools. It also cuts down on repetitive tasks and warns you when the market moves. That means you can react faster and with more confidence. And yep, I’m a Helium 10 Seller Solutions Hub Partner and guest author, so I know what this thing can do (plus, I've used it for clients too).

Insights dashboard features

Automated intelligence

Forget about endless spreadsheets and open tabs. This dashboard pulls everything into one place, tracks your competitors and even gives you suggestions. It’s not quite psychic, but it’s close enough.

Actionable daily business insights

This is the good stuff. Every day, you get real insights that show what’s going well and what needs fixing. Saves you time, money and probably a few aspirin. Here’s a look at what you get:

Adtomic insights

• New keyword suggestions
• Negative keyword suggestions
• Campaign budget maxed out
• Campaign with high click and zero sales

Automation insights

• Boost review count with automated reviews

Inventory insights

• Reorder inventory now
• Reorder inventory soon
• Transfer inventory to Amazon now
• Transfer inventory to Amazon soon
• Change forecasting model to predict seasonality

Keyword insights

• Organic keyword rank drop
• Sponsored keyword rank drop
• Competitor-based keyword suggestions
• Your product-based keyword suggestions

Listing optimization insights

• Add bullet points
• Add images
• Capitalize first letter
• Increase title length
• Main image with white background
• More images
• Bigger image sizes
• No ALL CAPS

Suppressed listings

• Listing suppressed

Product performance insights

• Product trending up/down
• Refund rate increase/decrease
• Amazon storage fee alerts

Refund insights

• Lost inventory refund opportunity
• Damaged inventory refund opportunity

Competitor insights

• Price changes
• Coupon changes
• Performance changes
• Listing changes

Custom insights

• Create your own insights

Automated competitor tracking

It’s like combining Helium 10 Alerts and Marketing Tracker but on steroids. If a competitor even breathes, you’ll know. And you’ll know what to do about it. No more checking ASINs manually all day.

Business performance evaluation

This gives you a clear snapshot of how you’re doing. Basically, it’s a daily health check for your Amazon business. If something’s off, the dashboard points it out right away.

How the insights dashboard helps your strategy

Here are 4 reasons I really like this thing:

1. Growth focus: it gives you suggestions that actually impact your bottom line.
2. Visual data: clean graphs that show your revenue, products and ads.
3. Product-centric: it pulls in data from other Helium 10 tools and shows it all per ASIN.
4. Custom dashboards: you decide what you want to see and how.

Pro tip: Use custom insights to set alerts based on your own thresholds. Like getting notified if sales drop over 30% week-over-week on a top ASIN. Trust me, it’s better than finding out too late.

How to use the insights dashboard

Here’s my walkthrough (in Spanish, subtitles available) on how to get the most out of it:

Our take on the Insights Dashboard

Selling on Amazon is like juggling flaming swords. Listings, ads, inventory, competitors, refunds, keywords – all at once. You’d need four eyes to stay on top of it. This dashboard? It gives you those extra eyes.

The Helium 10 Insights Dashboard isn’t just another feature – it’s your second brain. It’s fast, intuitive and throws the important stuff in your face the second you log in. I’ve tested and reviewed hundreds of tools. If Amazon is your business, this is one of the tools worth having. I’m not neutral – I work with Helium 10 – but I’ve used this enough to know it’s solid.

Review

The Insights Dashboard is one of the best things Helium 10 has shipped recently. It pulls data from across your tools and highlights what actually needs attention. No more hopping across tabs to check what’s going on with your ads or listings. It saves time and gives you focus – especially useful if you’re juggling SKUs or accounts.

And unlike other dashboards that look nice but do nothing, this one actually works. It tells you what to fix. It's smart. And if you’re like me, you want your tools to think so you don’t have to.

Pros

• Centralized data from all Helium 10 tools
• Custom dashboard with daily, useful insights
• Built-in competitor tracking
• Works with Adtomic, Listing Builder, Inventory Manager and more
• Helps scale your business

Cons

• Only in Helium 10 paid plans
• Some reports take a bit to load if your account is huge
• Might feel overwhelming for beginners (start simple!)

Our score