How to open a Seller Account on Amazon

To open a seller account on Amazon, you’ll need to gather the required documents, register on Amazon Seller Central, choose between the individual or professional plan, set up a payment method, and finally, list your first products.

In this article by Jordi Ordóñez, we explain how to start selling on Amazon, how to create a seller account, how much it costs, whether it’s profitable, and answer some questions about the process.

How much does it cost to create a Seller Account on Amazon?

Opening a seller account on Amazon has a variable cost depending on the plan you choose:

• Individual plan:

• • • This plan is designed for those who sell fewer than 40 products per month.

• There is no fixed monthly fee, but Amazon charges €0.99 per product sold, in addition to referral fees (a percentage of each sale that varies by category).

• Professional plan:

• • • If you plan to sell more than 40 products per month, this plan is more cost-effective.

• It has a monthly fee of €39 (excluding VAT), but you don’t pay the €0.99 fee per unit sold.

• • It also includes additional tools like access to advanced reports and promotional features.

It’s important to note that, in addition to these fees, Amazon charges commissions for each sale, which range from 6% to 45%, depending on the product category. For example, electronics are typically charged at 7%, while fashion accessories can go up to 15%.

How to create a Seller Account on Amazon

Opening a seller account on Amazon is straightforward if you’re clear on the steps and necessary documents. Here’s a step-by-step guide:

1. Gather the required documents:
   • Email address.
   • ID document (passport, driver’s license, or national ID).
   • Banking information (account where Amazon will deposit your earnings).
   • Phone number and tax address.
2. Access Amazon Seller Central:
   • Go to Amazon Seller Central.
   • Click on “Sign Up” or “Start Selling.”
3. Select your account type:
   • Choose between the Individual or Professional plan based on your needs.
4. Complete the registration form:
   • Enter the requested personal and business details.
   • Verify your identity using an official document.
5. Set up your payment method:
   • Add your bank account details to receive payments from Amazon.
6. List your first products:
   • Once your account is active, you can start listing products and optimizing your product pages.

How to sell on Amazon: First steps as a seller

Selling on Amazon is an excellent opportunity to start or grow an online business. The platform not only gives you access to millions of buyers worldwide but also offers tools and services that simplify sales management, shipping, and customer service. However, taking the first steps as a seller can be overwhelming if you don’t have prior experience.

You may be interested in our ebook: Guide to Selling on Amazon. 

How to sell on Amazon USA step by step

If you want to expand your business to the United States, here are some key points:

• Create a Global Account: If you’re already selling in Spain, you can use the same account to access the U.S. market.
• Translation and Localization: Ensure your product listings are perfectly translated into English.
• Tax Management: You’ll need an EIN (Employer Identification Number) to comply with U.S. tax regulations.
• Logistics: Consider using FBA (Fulfillment by Amazon) to simplify shipping and returns.

How to sell on Amazon Spain

The Spanish market is ideal for sellers looking to start on a smaller scale. Legal requirements include:

• Proper invoicing and VAT compliance.
• Products correctly labeled in Spanish.

How to sell on Amazon without inventory

If you don’t have space or budget to store products, you can opt for models such as:

• Dropshipping: Sell products directly from a supplier to your customer without managing inventory.
• FBA (Fulfillment by Amazon): Ship your products to Amazon’s warehouses, and they handle storage, shipping, and customer service.

Selling on Amazon as an individual

If you’re just starting and don’t want to complicate things with a business setup, you can register as an individual seller. Keep in mind that sales fees are higher, but it’s a good way to test the market before scaling your business.

Is selling on Amazon profitable?

Selling on Amazon can be highly profitable, but the key lies in managing costs effectively. Factors to consider include:

• Commissions: Make sure to factor them into your profit margin.
• Competition: Research profitable products with less market saturation.
• Marketing: Investing in Amazon Ads can boost your sales, but you must optimize campaigns to avoid wasting money.

At Jordi Ordóñez, we help our clients analyze their profitability and improve their strategies to maximize their benefits.

Amazon Seller Central: Your seller dashboard

Amazon Seller Central is where you’ll manage everything related to your seller account. Key features include:

• Publishing and editing product listings.
• Viewing sales reports.
• Managing inventory and returns.
• Setting up advertising campaigns.

It’s an essential tool, but it can be complex at first. If you need help to make the most of it, we offer personalized training or full account management services.

Where to buy products to sell on Amazon

Sourcing is a critical part of your success on Amazon. Some options include:

• Local wholesalers: A quick and cost-effective way to find products with good profit margins.
• International manufacturers: Platforms like Alibaba or Made-in-China allow you to import products directly from factories.
• Market trends: Tools like Helium 10 or Jungle Scout help identify popular and profitable products.

If you’re looking for inspiration to sell educational products, the Lectómetro Escolar for kids aged 5 to 7 is an excellent example. This product is designed to help young children learn to read in a fun and structured way. Items like this, targeting a specific audience, can be highly successful if you find the right niche. Additionally, analyzing its performance on Amazon can provide insights into the most profitable categories.

At Jordi Ordóñez, we guide you on how to choose reliable suppliers and products that truly sell on Amazon.

If you’re unsure how to find your niche or what products could be profitable, a great example is Quenarras, an online store with a unique focus on personalized products.

At Jordi Ordóñez, we specialize in helping sellers optimize their accounts, manage advertising campaigns, and increase their sales on Amazon. If you want to accelerate the growth of your business, contact us – we’d love to help you reach your goals!

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