Walmart Marketplace is no longer just a plan B. It’s growing fast, it’s way less crowded than Amazon and CPCs are cheaper. So, if you're already selling on Amazon and using Helium 10 (like I do as a Helium 10 Seller Solutions Hub Partner, guest author on the Helium 10 blog and podcast collaborator) good news: a bunch of Helium 10 tools already work for Walmart. Here’s a breakdown.
Table of Contents
Xray for Walmart
Xray was one of the first Helium 10 tools to support Walmart and it still rocks. It’s the Chrome Extension product research tool that helps you figure out what to sell. It mainly pulls Amazon data (yeah, not native Walmart yet) but it’s still great to check demand, trends and competition before jumping into listings.
Magnet
Magnet was made for Amazon, but the keyword volume data works for Walmart too. Use it to optimize titles, backend keywords and descriptions: same SEO mindset, just different marketplace.
Cerebro
This is where it gets fun. Cerebro lets you do reverse ASIN lookups and spy on competitor keywords. It’s built on Amazon data but it’s pure gold when planning Walmart listings too.
Trendster for Walmart
Yep, Trendster supports Walmart along with Amazon and Google Trends. You can see keyword search trends over 30 days, 90 days, 1 year or even back to the dinosaur era (sort of).
Profit Calculator
This one is a beauty. Totally free. Just install the Chrome Extension, create a Helium 10 account and boom: you’re calculating profits.
The Walmart Profitability Calculator includes:
Product specs
- Price
- Dimensions
- Weight
- Outbound Shipping Weight
- Size Tier
Manufacturing Cost
- Unit cost
- Freight cost (m³, kg, lb, whatever works)
- Unit freight cost
Fulfillment Cost
- Walmart WFS Fees
- Storage period estimates
- Seasonal storage fees
- Referral fee (customizable)
- Duties, tariffs and other fees
Results
- Net Profit % / $
- Margin % / $
- ROI % / $
PRO TIP: Use Cerebro to spot keyword gaps in your competitors’ Amazon listings, then test them on Walmart with Trendster. Most sellers forget Walmart’s algorithm is simpler, so you can rank quicker with long-tail keywords others are ignoring.
Demand Analyzer
Another Chrome Extension and it goes hard. You get keyword volume, total revenue, average price, top sellers, word frequency, number of competitors… basically, it’s Walmart’s own analytics panel.
Keyword Tracker for Walmart
Track your keyword rankings on Walmart. Works for both Amazon and Walmart and helps you stay on top of your organic performance across the board.
Profits for Walmart
This tool is like having a mini CFO in your browser. It shows real revenue, costs and margins. Even though it’s based on Amazon data, it still gives you solid insights to run your Walmart side properly.
How to use Helium 10 for Walmart
Here’s my step-by-step guide on YouTube
Our Take on Helium 10 for Walmart Marketplace
Already selling on Walmart? If not, what are you waiting for? We even wrote a guide on how to sell on Walmart Marketplace. Spoiler: it’s easier than selling on Amazon. Less red tape, less competition, cheaper ads… and the cherry on top? Helium 10 already works there.
Yeah, Helium 10’s tools are built around Amazon data. But the market insights are solid no matter the platform. Whether you sell on Amazon, Walmart or both, the strategy holds up. As a Helium 10 Seller Solutions Hub Partner and regular on their blog, I’ve seen plenty of sellers crush it with these tools beyond Amazon. Keep an eye out! you never know what Walmart-specific stuff they’ll roll out next.
Sum this up with a Walmart Repricer and you already got your Seller stack!
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About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
Social
LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez
Is Helium 10 really the best tool for Walmart sellers? What about SellerApp for Walmart? anybody used it?