Helium 10 Portals is one of those tools that make you go: “wait, why wasn’t I using this already?” It’s designed to help Amazon sellers build custom landing pages for their products and drive external traffic to their listings without having to sell a kidney to hire a designer.
But that’s just scratching the surface. Here’s what else you can build inside Portals:
- Amazon Attribution links
- Barcode labels
- Blueprints
- Landing pages (Portals)
- Landing templates
- Product inserts
- QR codes
These aren’t just plain text or sad-looking templates. You can fully customize everything to match your brand's look and feel. We’re talking logos, colors, fonts, layouts… even your cousin who failed graphic design would make something decent here.
One of the best features of Helium 10 Portals—and remember, I say this as a Helium 10 Seller Solutions Hub Partner, regular guest on the Helium 10 blog, and someone who’s been invited to their podcast—is its integration with your actual Amazon listings. You don’t need to copy/paste your product descriptions or pricing manually. It pulls everything automatically using Amazon Seller’s API. That’s right: real-time data, straight from your listings. Zero manual input = zero errors.
Oh, and you also get detailed analytics on traffic and conversions. So you can tell if your audience bounced faster than a rubber ball or actually converted.
How to use Portals
Watch this tutorial if you want to get started quickly. It shows you how to set up your first landing page, generate QR codes for product inserts, and make your listings look like you actually know what you’re doing (even if you don’t).
Pro tip: Want to track conversions from a flyer, a Facebook ad, and a TikTok link all separately? Create three different Portals with unique Amazon Attribution links. Then compare performance inside the analytics dashboard to double down on what’s actually working. This is how real brands scale.
Review
Portals is one of those tools that a lot of sellers overlook because they’re too busy optimizing their PPC. But here’s the deal: driving external traffic to Amazon without a proper landing page is like showing up to a date in Crocs. You’re not gonna convert.
It’s easy to use, it’s powerful, and it gives you control over your brand image outside of Amazon. As a Helium 10 partner and someone who’s been playing with these tools since dinosaurs roamed the earth (or at least since Amazon only sold books), I can say this one’s a keeper if you want to stand out from your competition.
Pros
- Custom landing pages that actually look professional
- Pulls data directly from your Amazon listings
- Includes QR codes, attribution links, inserts… the full kit
- Analytics included (so you know if it works or not)
- No need to hire a designer
Cons
- Needs a paid Helium 10 plan to access full features
- Not useful if you don’t drive external traffic (but you should!)
- No A/B testing natively inside the tool (yet)
Our score
- Number of features (5)
- Pricing (5)
- Learning curve (4)
- User friendly (5)
Summary
Portals is one of those tools that a lot of sellers overlook because they’re too busy optimizing their PPC. But here’s the deal: driving external traffic to Amazon without a proper landing page is like showing up to a date in Crocs. You’re not gonna convert.
It’s easy to use, it’s powerful, and it gives you control over your brand image outside of Amazon. As a Helium 10 partner and someone who’s been playing with these tools since dinosaurs roamed the earth (or at least since Amazon only sold books), I can say this one’s a keeper if you want to stand out from your competition.
Pros
- Custom landing pages that actually look professional
- Pulls data directly from your Amazon listings
- Includes QR codes, attribution links, inserts… the full kit
- Analytics included (so you know if it works or not)
- No need to hire a designer
Cons
- Needs a paid Helium 10 plan to access full features
- Not useful if you don’t drive external traffic (but you should!)
- No A/B testing natively inside the tool (yet)
Alternatives to Helium 10 Portals
Here you can find the top Helium 10 Portalss alternatives
About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
Social
LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez
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