Jungle Scout Sales Analytics brings real-time data to a whole new level for managing an FBA business. With sales and expense data updated to the minute, sellers can make decisions fast and if you’ve been selling on Amazon for more than five minutes, you know that timing is everything. This tool isn’t just a tracker. It gives you a detailed picture of your business health, and with the built-in AI assist, you get even more insight to make smart decisions that actually move the needle.
Table of Contents
Pro Tip: Dive into the historical sales and refund data to spot hidden profit leaks and reduce margin erosion before it snowballs.
Use cases, you may ask…
PPC metrics
One of the first things I use this for is fine-tuning my Amazon PPC campaigns. Jungle Scout’s Sales Analytics gives you clear, usable data to assess your ad spend and returns. You’ll know exactly where your cash is going, and which campaigns are draining it. If you don’t know how to read the metrics, no problem the AI assist can help you break them down and give you ideas for actionable steps.
Pro Tip: Use real-time sales spikes to test and double-down on winning ad campaigns fast.
Profits metrics
Refunds can be a silent killer for profit. With Jungle Scout, I track exactly how returns affect overall margins. Combine that with other variables and you’ve got a clean view of what’s really costing you money not just what you *think* is.
Shipments and FBA metrics
FBA shipment comparisons are a goldmine. Jungle Scout lets you track sales across timeframes so you can see what’s working and when. That kind of visibility is key for seasonal products, promos, or restock planning. 
Fee tracking
Amazon fees are a jungle by themselves. Jungle Scout helps you break down FBA fees, referral fees, and even long-term storage costs. Knowing your true costs means you’re not guessing when it comes to profitability.
Best selling products
Want to know what’s hot and what’s not? The analytics tool helps identify best sellers and sleeping products. That’s perfect for deciding what to restock, what to promote, and what to maybe say goodbye to.
Customer journey and behavior
Beyond numbers, you can use this to understand how customers behave. What they click, when they buy, how often they return. That kind of data is gold for tweaking your listings and tuning your marketing.
Future forecasting and projections
And yeah, it’s not all about the now Jungle Scout lets you forecast future profits. It’s like your own FBA crystal ball. Super useful when you're planning inventory or launching a new product. 
Which Amazon analytics tools are free to use?
Jungle Scout is a paid tool, but there are some free options floating around. You’ve got Amazon Seller Central’s reports very basic but functional and the FBA Revenue Calculator, which helps you estimate potential profits (if you're into spreadsheets and guesswork).
Looking for alternatives? Tools like CamelCamelCamel and Keepa offer historical price and rank data. They’re handy for price tracking, but if you want real business insights and live data, they’re not even in the same league.
Free is good, but let’s be honest if you’re serious about Amazon, the tools you use can make or break your bottom line. Jungle Scout is an investment, not an expense.
Review
I’ve been using Jungle Scout for 8 years now both for my own Amazon projects and for consulting clients. The Sales Analytics tool is one of those features that goes way beyond expectations. It’s not just about knowing what’s selling, it’s about why it’s selling, how profitable it is, and where you’re losing money. That level of granularity is what separates Jungle Scout from the crowd.
The AI assist is a nice touch, especially if you’re not a data nerd. It turns complex info into actionable suggestions, which is a lifesaver if you’re juggling a million things (as most sellers are). The interface is intuitive, the data is accurate, and the value you get for what you pay makes it a no-brainer for serious FBA sellers.
Pros
- Real-time and historical sales tracking
- Helps optimize PPC campaigns with actionable data
- Accurate profit and refund tracking
- Tracks Amazon fees in detail
- Forecasting and future projections
- AI assist simplifies complex data
- Easy to use and clean interface
Cons
- Not free but worth it if you’re serious
- Can feel overwhelming at first if you're new to analytics
Our score
- Number of features (5)
- Pricing (5)
- Learning curve (4)
- User friendly (5)
Summary
I’ve been using Jungle Scout for 8 years now both for my own Amazon projects and for consulting clients. The Sales Analytics tool is one of those features that goes way beyond expectations. It’s not just about knowing what’s selling, it’s about why it’s selling, how profitable it is, and where you’re losing money. That level of granularity is what separates Jungle Scout from the crowd.
The AI assist is a nice touch, especially if you’re not a data nerd. It turns complex info into actionable suggestions, which is a lifesaver if you’re juggling a million things (as most sellers are). The interface is intuitive, the data is accurate, and the value you get for what you pay makes it a no-brainer for serious FBA sellers.
Pros
- Real-time and historical sales tracking
- Helps optimize PPC campaigns with actionable data
- Accurate profit and refund tracking
- Tracks Amazon fees in detail
- Forecasting and future projections
- AI assist simplifies complex data
- Easy to use and clean interface
Cons
- Not free but worth it if you’re serious
- Can feel overwhelming at first if you're new to analytics
Alternatives to Jungle Scout Sales Analytics
Here you can find the top Jungle Scout Sales Analyticss alternatives
About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
Social
LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez
Too simple if you ask for my opinion. Amalytix, MerchantSpring, ManageByStats, Shopkeeper, Sellerboard… are far way better than this one. So, if you use Jungle Scout, you need to look for YET ANOTHER profits app. A shame