Asinsight

Asinsight is an all in one keyword an ASIN research tool working for 9 different Amazon Marketplaces worldwide and with an interesting approach, as it analyses Amazon SERPs in-deep including all their features.

Kinda like what you can get with Ahrefs, SEMRush or Sistrix’s but for Google Searches. Let’s check it out because, if you’re into Amazon SEO (like me), this tool is a must.

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Features

ASIN research – Reverse ASIN Lookup

Displaying:

• 7 day impressions
• Traffic ratio for the analysed ASIN for every keyword
• Traffic distribution (organic vs ads)
• Organic rank
• Sponsored rank
• Search Frequency Rank
• Weekly Search Volume
• Top 3 click share from the Amazon Brands Analytics report
• Top 3 conversion share from the Amazon Brands Analytics report
• Hourly frequency changes on the SERPs

And, for every keyword SERP, it displays the following ASIN info:

• Organic rankings
• Sponsored Products Ads
• Sponsored Brands Ads
• Sponsored Brands Video Ads
• Amazon’s Choice / Recommended by Amazon
• Editorial Recommendations
• Highly rated products
• Top Rated From Our Brands
• Climate Pledge Friendly
• Other organic recommendations
• Other sponsored recomendations

ASIN research – Traffic Diagnosis

Including organic positions, ad positions and breakdown

ASIN research – Traffic Insight

• ASIN traffic score
• Keyword count
• Trend of Price
• Review Rating
• Review Count
• Display Position Traffic Ratio
• Head Word, Mid-tail Word, Long-tail Word Count
• Head Word, Mid-tail Word, Long-tail Word Display Volume
• Top10 Organic Traffic
• Top10 Ad Traffic
• Top10 Organic Ranking
• Amazon's Choice Recommended Keywords
• High Bid Low Budget Keywords
• Potential Keywords

ASIN research – Ad Insight

• ASIN Ad TRaffic Score
• Ad keyword count
• Ad Position Traffic Ratio
• Keyword Count for Ad Position
• Top 10 Sponsored Products Ads Traffic
• Top 10 Sponsored Brands Ad Traffic
• Top 10 Sponsored Brands Video Ad Traffic
• Top 10 Highly rated products Ad Traffic
• Top 10 Top Rated From Our Brands Ad Traffic
• Top 10 Climate Pledge Friendly Ad Traffic
• Top 10 Organic rankings Ad Traffic

ASIN research – Weekly Traffic Report

Week over week analysis of

• ASIN traffic score
• Traffic ratio
• Keyword count
• Keyword count change
• Top 5 Keywords for Organic Traffic Growth
• Top 5 Keywords for Organic Traffic Decline
• Top 5 Keywords for Ad Traffic Growth
• Top 5 Keywords for Ad Traffic Decline
• Organic Traffic Skyrocket Keyword
• Organic Traffic Plummet Keyword
• Ad Traffic Skyrocket Keyword
• Ad Traffic Plummet Keyword
• Newly Ranked Organic Keywords
• Lost Organic Ranking Keywords

Keyword research Analysis – Keyword Research

Hourly tracking:

• Search Frequency Rank
• Weekly Search Volume
• ASIN Count in Search Result
• Price
• Review Rating
• Review Count

Keyword research Analysis – Ad Spot dominators

Hourly tracking:

• Ad position
• Ad share

Keyword research Analysis – Ad Rotation Tracker

Hourly tracking positions for:

• Sponsored Products Ads
• Sponsored Brands Ads
• Sponsored Brands Video Ads
• Highly rated products
• Top Rated From Our Brands
• Climate Pledge Friendly
• Organic rankings

Keyword research Analysis – Organic Rotation Tracker

• Organic rankings
• Amazon’s Choice
• Editorial Recommendations
• Climate Pledge Friendly
• Other Organic rankings recommendations

ASIN Traffic Ranking List and keywords list

Top Sellers for every country available on the database per keyword and per ASIN.

For example, for the US it’s 37,033,545 products sorted from BSR 1 to the last products added to the Marketplace in the last hour. That’s a lot of data.

Integrations

As this is a stand-alone tool, there is no integration needed.

Asinsight works for the following Amazon marketplaces:

• Amazon Canada
• Germany
• Spain
• France
• Italy
• Japan
• Mexico
• United Kingdom
• United States

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Pricing

There are 3 different pricing plans:

Asinsight vs Helium 10

As you may already realised by now, Asinsight can be a great alternative to Helium 10’s Cerebro and Magnet. Both tools are used for Reverse ASIN research and Keyword Research. Besides, Asinsight is a better alternative to Helium 10's keyword tracker. Why? Because it supports hourly keyword ranking tracking in one click and no need to wait.

Asinsight can be compared with those 2 tools but, honestly, Asinsight takes ASIN and keyword research much further by adding much more data to the analysis.

Not only about organic traffic, but also about paid traffic and adding things like Sponsored Brands analysis, Sponsored Brands Video, editorial recommendation modules, Amazon white label modules and much more. Lond story short: a complete Search Engine Result Pages analysis.

Honestly, I think they are not comparable but, if I had to compare them, Asinsight has much more data, especially the hourly keyword ranking data

Review

As you may know if you’re already following this site in my bio, my background is in SEO. I’ve been dealing with tools such as Sistrix (check my ecommerce SEO videos here), SEMRush, Ahrefs, MOZ, Majestic SEO… and I can tell you Asinsight is every Amazon SEO dream.

Asinsigh is a perfect match between Helium 10’s Cerebro, Ahref’s keyword explorer and SEMRush’s Amazon apps Search Insights for Amazon and Traffic Insights for Amazon.

The amount of data pulled from the SERPs is insane. The level of detail is also insane. And the data is upload every hour, which makes everything even more insane.

I mean, oh my God, check this out:

An hourly breakdown for a keyword + ASIN detailing this much info. Awesome!!!!

So, the hourly keyword data, exclusive keyword traffic distribution and unlimited keyword tracking features make it a valuable resource for optimizing listings and ad campaigns with a complete keyword research or to investigate your niche’s competitors.

Any downsides? Well, I’d just add that it would be great to have a data on the bid suggestions (max/min/suggested) for CPC’s broad, phrase and exact match.

I will def add this tool from now on to my SEO audits and my stack!

Our score

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