Boardfy is the fastest price tracking and price optimization solution in the market. Thanks to its ability to track prices in real-time it has more than 250% data quality than other price monitoring platforms.

Founded in 2016, it allows you to track your competitors and dynamically adjust your prices based on your costs and margins. With this tool you will be able to monitor direct websites as well as price comparison sites such as Google Shopping, Idealo, or and marketplaces such as Amazon, Ebay, Fnac, or CDiscount.

Join our newsletter: +1,5k subscribers

Boardfy features

Boardfy offers all the tools an Ecommerce or Brand can need. The services offered by the company can differ based on your needs, and their main goal is to automate your pricing processes.

For Sellers

  • Track all your competitors and analyse your position with the best data quality in the market.
  • Export pricing reports in excel or csv manually or receive them automatically by email or by accessing a URL. We should also mention that they have an API.
  • Manage several stores and channels at the same time.
  • Dynamically adjust your prices (repricing tool)
  • Dynamically adjust your biddings on price comparison sites based on your position in the market.

For brands (Vendors)

  • Track all your distributors and analyse your recommended retailer price with the best data quality in the market.
  • Export pricing reports in excel or csv manually or receive them automatically by email or by accessing a URL.
  • Manage several stores and channels at the same time.
  • Receive infractions alerts.
  • Receive First-Mover alerts. A cutting edge technology that allows you not only to track those distributors that are selling below the recommended price, but also know who was the First-Mover in the market.



It is the only platform in the market that shows their prices in a very transparent way in their website with plans starting at 19€ ($19) per month. In comparison with other tools, more data quality doesn’t mean that it is more expensive, it just mean that they are more efficient with the price tracking and in this specific case, their price is more affordable than other price monitoring tools.

Boardfy offers a 7 days trial with 400 products and after it ends, you can choose any of their available plans.

Affiliate banners Jordi

Who uses Boardfy

Boardfy is a good fit for any multi-brand Ecommerce, distributors, brands and manufacturers that are selling their products online.

They already work with companies of all sizes and some of the companies using it are worldwide known brands such as Toys “R” Us, Sephora, Lego, Panasonic or Canon.

If you are looking to take a new step on your pricing process, their mojo is: “Automation, automation and automation”.


When looking at Boardfy’s reviews we have seen that they are mostly based on performance, it has a wide number of case studies based on the type of company you are working at.

If you are an Ecommerce, Boardfy can be categorized as one of the most powerful price tracking and dynamic pricing solution, but it is much more than that, as it also can help you save marketing costs by dynamically adjust your CPC campaigns based on competitive data too. The tool have evolved from being a cost-full platform to a cost-saving one. It always depends on the company of course, however the tool’s costs can be covered during the first month.

In case you are a brand or manufacturer, one of the main problems you may have are the price infractions among your distributors and retailers. Boardfy can be very helpful to not only reduce the number of infractions but also to prevent new ones, as the Ecommerce stores will see that you are not only tracking their prices, but also tracking who is the First-Mover in the market.

Something very important to mention is how easy it is to integrate your catalogue or dynamic pricing feature with a custom website or with any of their plugins for Magento, Shopify, BigCommerce, Prestashop, WooCommerce or OpenCart.

In general, their platform has been built based on customers feedback and needs, and that’s why we can confirm that it has a very easy interface, great customer support, and a wide number of variables for their dynamic pricing tool, reports and alerts. Definitely a platform I would try before making purchasing a price monitoring software.

Our score

  • Number of features
  • Pricing
  • Learning curve
  • User friendly
Comments Rating 0 (0 reviews)

Alternatives to Boardfy

Here you can find the top Boardfys alternatives

About the author

Avatar of Jordi Ordonez
Jordi Ordonez
Amazon and ecommerce Consultant at JordiobDotCom | Website

I work as an independent eCommerce and Amazon consultant.

Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home and many other clients.

Lecturer & Teacher
I teach and have been a speaker at: Meet Magento, Prestashop, Prestashop Day, SEMRush, Cambra de Comerç Barcelona, ​​ClinicSEO, Ecommbeers, Ecommbrunch,, Ecommfest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos and The Valley. In addition, I have done in-company trainings for brands such as Orange and Adidas.

I collaborate writing articles for Helium 10 blog, Shopify, SEMRush, La Vanguardia,, Marketing4ecommerce...

Helium 10, Jungle Scout, Avask, Sellzone, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, and

LinkedIn, Twitter, Wikipedia, Youtube, Quora, ISNI 0000000513224289, About Jordi Ordonez

Leave a Reply

User Review
  • Number of features
  • Pricing
  • Learning curve
  • User friendly