Helium 10 Xray is a product research and competitor analysis tool made for Amazon sellers who want real data behind listings, not guesses. It gives you numbers on sales, revenue, reviews and even stock levels. In short, it helps you figure out what’s worth selling and what’s a waste of time. It runs inside the Helium 10 Chrome Extension, so no extra downloads needed.
Table of Contents
Pro Tip: Already using Black Box for product ideas? Good. Run Xray right after to see if the niche is too crowded and spot your actual competition. Think of it like background checks for ASINs.
Features
This is where it gets good. Xray pulls together several tools into one clean interface, perfect when you’re deep in the Amazon search results trying to figure out if that next garlic press is a jackpot or a dud.
- Research straight from the SERPs: Fire up Xray while browsing Amazon and it shows product data right there. Estimated sales, revenue, sellers, inventory… all of it.
- Spy on your competitors: See who’s winning the Buy Box, what they’re charging and if their reviews are solid or shady.
- Listing optimization helper: Need keyword help? Xray gives you data you can plug into your listings, especially when used with Cerebro or Magnet.
- Sales velocity and inventory data: See how fast stuff is selling and how much inventory top sellers are sitting on. This is where Xray shines.
- Built-in extras: You also get tools like the Profit Calculator and Rank Tracker baked in. You’ll know your numbers before even ordering a sample.
Limitations of Helium 10 Xray
- Only works on Amazon and Walmart: If you’re selling on Etsy, Shopify or Mercado Libre… this isn’t your tool. Xray sticks to Amazon and Walmart.
- You need to know what you’re doing: It’s not that complex, but if you’re brand new, the data might fry your brain at first. There’s a learning curve.
How to use Xray
Here’s a quick tutorial I did where I show how I use Helium 10 Xray daily as part of my product validation workflow (subtitles available):
TL;DR
Helium 10 Xray is one of those tools that once you start using, you don’t want to stop. It takes you from “maybe this sells” to “here’s why I’m sourcing it” in just a few clicks. It’s fast, sharp and crazy accurate if you know what you’re looking at.
I’ve tested a bunch of tools over the years. Xray stands out because it’s not just another gadget it’s actually helpful. Whether you’re doing arbitrage, launching your own brand or just digging into niches, Xray belongs in your browser.
Review
After using Helium 10 Xray for years with dozens of client accounts, I can say it’s a core part of my research setup. When you stack it with tools like Black Box, Cerebro or Magnet, it gives you serious data power if you know how to read it.
The Chrome Extension works well, it’s easy to use and doesn’t crash like some of the other junk out there. It’s got more than enough filters to help picky sellers dial in. I recommend it to anyone serious about selling on Amazon, not because I partner with Helium 10, but because it works.
Pros
- Built into the Chrome Extension. No extra installs
- Real-time data on sales, revenue, reviews and inventory
- Works with Black Box and other Helium 10 tools
- Includes Rank Tracker and Profit Calculator
- Gets regular updates
Cons
- Only works on Amazon and Walmart
- Can feel overwhelming for beginners
- You need a paid plan to unlock all features
Our score
- Number of features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
Summary
After using Helium 10 Xray for years with dozens of client accounts, I can say it’s a core part of my research setup. When you stack it with tools like Black Box, Cerebro or Magnet, it gives you serious data power if you know how to read it.
The Chrome Extension works well, it’s easy to use and doesn’t crash like some of the other junk out there. It’s got more than enough filters to help picky sellers dial in. I recommend it to anyone serious about selling on Amazon, not because I partner with Helium 10, but because it works.
Pros
- Built into the Chrome Extension. No extra installs
- Real-time data on sales, revenue, reviews and inventory
- Works with Black Box and other Helium 10 tools
- Includes Rank Tracker and Profit Calculator
- Gets regular updates
Cons
- Only works on Amazon and Walmart
- Can feel overwhelming for beginners
- You need a paid plan to unlock all features
Alternatives to Helium 10 Xray
Here you can find the top Helium 10 Xrays alternatives
About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
Social
LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez
I gotta say, after reading this article on Helium 10 Xray, Im seriously considering trying it out. It seems like it has some pretty cool features. But hey, can anyone tell me about any limitations theyve experienced with it?
Helium 10 Xray sounds awesome, but does it really live up to its hype? 🤔
it is, Julissa, at least to me. Being able to check revenue, sales and sales velocity directly from Amazon SERPs is awesome and it helps me a lot with my audits