Fredda

Fredda is a proprietary technology by Azzgency which works for extracting data and business intelligence from your Amazon Seller and Amazon Vendor accounts.

With the help of the tool, Key Accounts may analyze and structure data from their own brand, the market and their competition.

Caractéristiques

Fredda offers a wide range of exclusive features (yes, exclusive, as it's proprietary tech). Let's check them out, as usual:

Analytics features

• Retail Analytics (Vendor): extract and organize data on purchase orders, sales, margins, tickets, conversion and brand analytics.
• Seller Central data: sales, conversion, traffic, FBA costs, advertising and other key performance metrics
• Market Share Analysis: monitor and evaluate brand's market share based on keywords, categories, or verticals.
• Market and Competitor Analysis: analyze the market, competition, sellers, prices and conduct precise benchmarks for effective brand strategy.
• Benchmarking: tracking and comparison of own products with competitors' ASINs over time.
• Estimation of Other Sellers' Stock: insights into the stock levels of other sellers, including Amazon, to plan pricing strategies and prevent unauthorized sales.
• Product Analytics: detailed daily analytics on sales, performance, advertising, SEO, buybox, sales velocity, reviews and other key factors.
• Prices and Buybox: Control pricing across different countries and monitor sellers, including Amazon.

Advertising features

• Advanced Advertising: analyze the profitability and performance of Sponsored Products, Brands and Display campaigns to optimize results.
• Amazon Marketing Cloud: custom dashboards with valuable data on customer journey, attribution models, new-to-brand metrics and advertising effectiveness.

SEO features

• Advanced SEO: daily monitoring of ASIN and keyword ranking to measure the impact of optimization strategies on search visibility
• Content Optimization and Control: monitor and measure various factors that impact listing content optimization using a proprietary scoring algorithm.
• Amazon Fresh Management: optimized management of Amazon Fresh, including optimization, rankings, sales and geolocated positioning by postal code.

Brand features

• Brand Reputation: monitor brand reputation globally, by country, product and even ASIN variations.
• Counterfeit Detection: special tools developed to detect possible counterfeit products based on extensive experience managing global licenses.

Prix

You need to ask for a demo and a quote.

Intégrations

Fredda is primarily designed to integrate with Amazon's platforms, including Vendor Central and Seller Central.

It also includes full advertising integration working for Amazon Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP and Amazon Marketing Cloud.

Works for every Amazon Marketplace

Revoir

Fredda offers an innovative and unique approach as it's a tool for Azzgency's clients and/or big brands. The extensive range of features include some unique tools such as the Amazon Fresh catalogue optimization or the Seller/Vendor DSP and Markerting Cloud integration.

It's not a tool for everybody, as it's advanced metrics can be too much for a begginer: advertising analytics, market share analysis, becnhmark, retail analytics… it's recommended that you are, at least, familiar to Amazon analytics for quite some time if you want to take advantage of this software.

Notre score

Alternatives to Fredda

Here you can find the top Freddas alternatives

Tizzona Tech

Teikametrics

RefundSniper

Quartile

À propos de l'auteur

Jordi Ordonnez

Amazon et consultant de commerce électronique  chez  Jordiobdotcom  |  Site web

Je suis un commerce de commerce électronique indépendant et Amazon .

Des clients que
j'ai travaillé avec des marques comme Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Dondu-Home et bien d'autres.

Chargé de cours et professeur
que j'ai parlé et enseigné lors d'événements tels que Meet Magento, Prestashop Day, Semrush, Cambra de Comerç Barcelone, Clinicseo, Ecombeers, Ecommbrunch, Ecommermertour.com, Ecommfest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos et The Valley. J'ai également organisé des séances de formation en entreprise pour les grandes marques comme Orange et Adidas.

Écrivain
Je contribue régulièrement des articles au Helium 10 , Shopify , Semrush , La Vanguardia , Ecommerce News , Marketing4Commerce et autres.

Partenaire
Helium 10 , Jungle Scout , Avask , Helium 10 Seller Solutions Hub Partner , SaaS4Marketing , H10-WP.com , Fbasuite.com , et un partenaire de confiance de Tracefuse .

Social
LinkedIn , Twitter , Wikipedia , YouTube , Quora , ISNI 0000000513224289 , à propos de Jordi Ordonnez