Jungle Scout Category Trends shows you which products are about to blow up on Amazon. By analyzing product demand directly on Amazon, it helps you zero in on what’s trending so you can focus your money and efforts on stuff people actually want to buy.
Table of Contents
The Category Trends tool gives you a super visual graph that shows historical trend data from Amazon, so you can see how interest in products has changed over time. This is gold when it comes to figuring out the best time to launch or push a product.
Pro Tip: Cross-reference Category Trends with Opportunity Finder and Product Database for a killer combo. This way you’re not just spotting trends you’re finding niches with actual gaps and potential.
Key features
Category selection and analysis
You can filter through a wide range of categories pretty much all the usual suspects you'd expect on Amazon:
Historical data and trends
Get access to months’ worth of data to analyze trends and even look at daily product performance. Perfect for spotting seasonality and making educated guesses about where the market’s heading.
Detailed product insights
Each product includes everything you need: sales rank, price changes, number of reviews, and more. That kind of detail makes it easier to figure out if it’s worth jumping in or if it’s a product you’re better off skipping.
Product Tracker integration
You can shoot products straight over to Jungle Scout’s Product Tracker, which lets you keep tabs on how things are performing. That way you’re not just reacting you’re planning ahead.
Example category analysis: Beauty & Personal Care
I’ve used this tool more times than I can count, so let me show you how it works in the Beauty & Personal Care category:
- Historical data review: It helps you spot peak seasons, like summer or holiday gifting spikes. August, for instance, often shows strong movement in skincare stuff.
- Daily product trends: Great for catching rising stars and seeing if a new product is just a blip or something bigger.
- Product details: Reviews, price drops, and ranking swings give you a quick read on whether a product is sustainable or just hype.
- Product Tracker: I always add standout products to my Tracker so I can monitor their performance and build a list of potential winners.
Conclusions
Jungle Scout Category Trends is basically a cleaner, smarter version of Amazon’s Movers and Shakers page. It gives you trend data but adds context and history, which makes it 10x more useful for sellers.
The downside? It only works for the US marketplace. So if you’re selling in Europe like I am, it feels like a missed opportunity. Hopefully they expand it soon, because the tool is solid.
Review
I’ve been using Jungle Scout for over 8 years, both for my own brands and for clients, and the Category Trends tool is one of those little gems that doesn’t get as much spotlight as it should. It simplifies product research by cutting through the noise and showing you what’s actually gaining traction.
If you’re serious about Amazon and want to make data-driven calls on what to launch next, this is one of the easiest tools to plug into your workflow. Yeah, it’s only US-based for now, but even with that limitation, the value is still there.
Pros
- Super easy to use with clean visual data
- Historical and daily trends at a glance
- Perfect for spotting seasonal opportunities
- Integrates directly with Product Tracker
- Nice complement to Opportunity Finder and Product Database
Cons
- Only supports the US marketplace
- No advanced filtering by seller type or fulfillment
Our score
- Number of features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
Summary
I’ve been using Jungle Scout for over 8 years, both for my own brands and for clients, and the Category Trends tool is one of those little gems that doesn’t get as much spotlight as it should. It simplifies product research by cutting through the noise and showing you what’s actually gaining traction.
If you’re serious about Amazon and want to make data-driven calls on what to launch next, this is one of the easiest tools to plug into your workflow. Yeah, it’s only US-based for now, but even with that limitation, the value is still there.
Pros
- Super easy to use with clean visual data
- Historical and daily trends at a glance
- Perfect for spotting seasonal opportunities
- Integrates directly with Product Tracker
- Nice complement to Opportunity Finder and Product Database
Cons
- Only supports the US marketplace
- No advanced filtering by seller type or fulfillment
Alternatives to Jungle Scout category trends
Here you can find the top Jungle Scout category trendss alternatives
About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
Social
LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez
