There are tons of Amazon analytics tools out there, but nothing quite like Jungle Scout Cobalt. With over 350 metrics and 75 reports, Cobalt gives you a full toolkit for serious market research and competitor tracking.

Its native integration with Seller Central, Vendor Central, and the Ad Console means you’ve got all the data you need right where you need it. The accuracy in market intelligence and ad budget efficiency make it a must-have if you’re selling on Amazon.

Cobalt helps cut through the chaos of Amazon selling, making it one of the best tools for growing your Amazon revenue. Its insights are the kind that actually move the needle, not fluff.

If you're curious about what it can do for you, booking a demo or taking a guided tour will help you see how Cobalt can be tailored to your catalog and category.

From ad performance analysis to monitoring market share, Jungle Scout Cobalt is built for serious operators looking to scale their Amazon sales efficiently.

Jungle Scout Cobalt Features

The Cobalt dashboard is packed with features and KPIs you can use to track performance:

• Automation
• Shelf Intelligence
• Segments
• Labels
• Events
• AMAZON (Advertising Accounts, Portfolios, Campaigns, Products, Targeting, DSP)

And here’s the heavy data hitters:

• Business Summary
• Profits: Overview
• Market: Overview
• Market: Trends & Top Products
• Market: Brand Insights
• Market: Featured Brands
• Market: Pricing
• Traffic: SOV & Products
• Traffic: Paid Search
• Traffic: Paid DSP

Check out how deep the data goes. Using a ground coffee brand as an example:

• Shows the top brands and products in the Ground Coffee category.
• Breaks down growth by revenue and units sold.
• Identifies new entrants into the market (tracking ASINs and brands).
• Shows if the category is dominated by 1P or 3P sellers.
• Breaks down growth rate by seller type (1P vs. 3P).
• Estimated Revenue: $363.6M — Down $63.3M (-14.83%)
• Estimated Units: 18.44M — Down 2.54M (-12.09%)
• Average Price: $19.03 — Up $0.01 (+0.03%)
• ASINs: 4,720 — Up 14 (+0.30%)
• Brands: 743 — Up 62 (+7.70%)
• Reviews: 1.1B — Up 17.94M (+1.61%)
• 1P Revenue: $200.2M — Down $41.5M (-17.16%)
• 3P Revenue: $163.4M — Down $21.8M (-11.78%)
• 1P Avg Price: $19.20 — Down $0.85 (-4.24%)
• 3P Avg Price: $20.40 — Down $0.37 (-1.77%)

Not bad, right?

Pro tip: Use Cobalt’s Shelf Intelligence data to reverse-engineer what Amazon is showing on competitor product pages—sponsored ads, frequently bought together, and organic placements. It’s gold for hijacking traffic and boosting conversion rates.

Jungle Scout Cobalt Integrations

Like I mentioned earlier, it hooks up with:

• Amazon Seller API
• Amazon Vendor
• Amazon Advertising (Seller)
• Amazon Advertising (Vendor)
• Amazon DSP
• Jungle Scout API

My final thoughts on Jungle Scout Cobalt

Jungle Scout Cobalt is the definition of real Amazon intelligence. It gives you the kind of insights that save money, find market gaps, and make your ad budget actually work. I’ve used it for 8 years across both my own projects and client accounts, and it's helped us avoid a ton of blind spots.
If you’re running serious Amazon operations especially with Vendor Central or hybrid models Cobalt gives you the edge. I’d love to see some extra firepower in the pricing tools, but overall it’s solid. And if you haven’t tried it yet, book a demo or try the self-guided tour.

Pros

• Clean, powerful dashboard with granular data
• Great for 1P and hybrid sellers
• Real-time tracking of competitor brands
• Deep integrations with Amazon APIs
• Ad performance and share of voice data

Cons

• Pricing data analysis could be deeper
• Best value for big catalog brands not indie sellers

Our score