Oberlo is a dropshipping online sales platform deployed with Shopify. As its developers put it: this tool enables you to find products on AliExpress, add them to your Shopify store, and send them directly to your customers through your wholesale supplier.  

Oberlo’s easy-to-use interface makes it easy for online stores to manage their inventories. In addition to that, sales reports are more specific and product metrics are more extensive than other options. Altogether it gives you full transaction and buyer satisfaction management.

Oberlo Features

Oberlo’s basic performance is summed up in 5 steps: the user gets Oberlo, connects it to Shopify, searches and imports products from AliExpress, customizes the store and attracts traffic in order to generate sales.

Product Catalog

With Oberlo, you can keep your product catalog always up-to-date and ready for sale. It is a highly customizable tool and enables you to edit thoroughly your product data, prices and stock.


It is a B2B as much as it is a B2C platform: you can sell at retail but also at wholesale, applying tailored prices in real time for those who buy large quantities.

Other Features

  • Facilitates and promotes vendor products imports
  • Customer order automation
  • Shipment tracking integration
  • Sales and costs dashboard
  • Unlimited sales

Plans and Pricing

Oberlo offers several plans for its users to scale based on their growth. It also has a free trial plan.

Free Plan

This plan has no cost, it only requires to be registered at Oberlo. It includes basic features for new entrepreneurs:

  • 500 products
  • Chrome extension to add products from AliExpress
  • Unlimited orders
  • Variant mapping

Boss Plan $29,90 / month

  • 30,000 products
  • Unlimited monthly orders
  • Oberlo Chrome extension
  • Variant mapping
  • Bulk orders
  • Shipment tracking
  • Multiple staff accounts
  • Affiliate program
  • CAPTCHA solver

Oberlo Reviews

Oberlo was founded in September 2015 with the clear goal of specializing on regional and international ecommerce sites as a Shopify attribute. Currently, it claims that more than 85 million products have been sold through the platform.

Oberlo does not require a retail store in addition to your online store. Its philosophy is based on the idea that the seller can place the order directly to the wholesale supplier and send it to the customer without delay.

Another thing this tool successfully achieves is time savings by automating processes such as inventory, sales, purchases…, which enables users to focus on their sales and client acquisition strategies.

As for its technical support, this may be its turning point, since it is done exclusively through chats, video tutorials and text. Although it should be noted that all materials are in English only.

Oberlo Highlights

  • There is no need for a physical space, which reduces costs
  • Few investment risks. This is because it is not necessary to contract any suppliers: everything is done through your wholesale suppliers
  • Secure platform
  • Easy-to-use and intuitive performance
  • Chrome extension that enables you to find products on AliExpress and add them easily to your Shopify store.

Oberlo Downsides

  • High competition
  • English only technical support

Our score

  • Number of features
  • Pricing
  • Learning curve
  • User friendly
User Review
  • Number of features
  • Pricing
  • Learning curve
  • User friendly

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About the author

Avatar of Jordi Ordonez
Jordi Ordonez
Amazon and ecommerce Consultant at JordiobDotCom | Website

I work as an independent eCommerce and Amazon consultant.

Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home and many other clients.

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I teach and have been a speaker at: Meet Magento, Prestashop, Prestashop Day, SEMRush, Cambra de Comerç Barcelona, ​​ClinicSEO, Ecommbeers, Ecommbrunch, Ecommercetour.com, Ecommfest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos and The Valley.

In addition, I have done in-company trainings for brands such as Orange and Adidas.

Finally, I collaborate writing articles for Helium 10, Carbon 6, Shopify, SEMRush, Prestashop´s official blog, Brainsins, La Vanguardia, eCommerce-news.es, Marketing4ecommerce and other blogs and media.

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