Are you familiar with Game Theory? Yes, that one based on the study of mathematical models of strategic interaction among rational decision-makers. Well, Seller Snap is a repricing tool based on Game Theory, how about that?
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So, what difference does this theory make to a repricer? Well, most of the repricers around just focus on getting the Buy Box. Which is not bad, BUT, what if you could keep the Buy Box and, at the same time, raise your product price to get the most profit? That’s the difference with Seller Snap.
As I said, most repricers focus on making sure you have the lowest price + fulfillment so you win the Buy Box, but this could mean losing money if your repricer decreases the price too much. Using Seller Snap means that you will always achieve maximum price and profit and keep the Buy Box.
Seller Snap discount
Grab an exclusive 30% off for the first month using our promo code below. Use code: Jordi30%
Seller Snap features
The tool is based on 3 major features:
AI-Powered Repricer
Seller Snap’s AI repricer thinks as a human seller, which means their algorithm is capable of detecting the behaviour of a specific competitor and adjusting the pricing strategy to beat the competitor/s to win the Buy Box at a higher price point. So this repricer goes one step forward and learns from your direct competitors to outsmart them.
As I stated at the beginning of this review, most other repricers focus on aggressive strategies which consist of just lowering the price. That means that if you face an aggressive seller, you can “beat each other to death” meaning you will kill each other’s margins. Seller Snap avoids price wars by beating the opponent with a smarter strategy. One of the biggest selling points of the repricer is that no set-up is needed as its algorithmic so it learns from the competitive environment and optimizes the listing.
Custom repricing strategies
Custom repricing strategies you can combine with the AI-powered repricer or to use as an alternative.
The pre-built strategies are:
- AI Repricer
- Win Buybox
- Fixed price
- Follow BuyBox
- Follow competitor
- Follow highest FBA
- Follow highest FBM
- Follow Lowest Competitor
- Follow lowest FBA
- Follow lowest FBM
- Follow Lowest Multiple Competitors
- Follow Lowest SFP
- Follow Multiple Related ASINs
- Follow Related ASIN
- Recurring Price Change
- Set to Last Purchase Price
- Set to Max Price
- Set to Min Price
And you can add your own conditions, for example:
- If the competitor is Back Ordered
- If Buy Box is suppressed
- If the competitor is FBA
- If the competitor Is FBM
- If you are the only seller
- If there are no Purchases
- If it’s a certain Time Of Day
- For a certain Seller ID
- Etc
And apply a rule for every scenario.
Of course, you will be able to set:
- Your product’s cost
- Minimum price
- Maximum price
- And preview: Amazon’s fees, FBA’s fees, total costs on minimum price, % VAT, Minimum Markup on cost (on €/$…), Minimum Markup on cost (%) Maximum Markup on cost (on €/$…) and Maximum Markup on cost (%)
Seller Analytics
A complete detailed view on what’s going on on your account:
- Current Buy Box price
- Buy Box share
- Breakdown of your competitors by FBA, FBM & SFP
- Inventory levels
- make better decisions based on Seller Snap’s own replenishment data (when do you need to refill, how much…)
- A breakdown of your storage fees, inventory age, return data and reimbursement data
- Revenue drop: which listings generated less revenue this week than the week before
- Listings without competitors analytics
- Buy Box below minimum price data
- and you can create and schedule your own reports
Most of this data is not available with other repricers because they’re focused solely on lowering your price to win the Buy Box, so by using Seller Snap you will be able to make smarter decisions and increase your profit margin!
Almost everything is configurable!
Hey! Last but not least, one of the things I loved about Seller Snap is how I can configure almost everything. Remember that with the AI-powered repricer setting, the logic is already configured for you and you really don’t need to do anything other than add your min and max prices, however, the repricer also has the ability to:
- Repricing strategies and custom analytics reports by store (which means this tool runs for an account with multiple stores)
- Set the limits for the AI repricer, for example:
- For FBA Listings, never price below a certain MIN/MAX price if the Buy Box winner is FBA/FBM or Amazon
- For FBM Listings, never price below a certain MIN/MAX price if the Buy Box winner is FBA/FBM or Amazon
- What’s the behaviour if the Buy Box is suppressed? The AI-powered repricer has a built-in default setting to automatically deal with a suppressed Buy Box, but if you want to further customize you can, follow the lowest FBA/FBM, follow the lowest FBA in stock, follow the lowest FBA back-ordered or set minimum price both for FBA and FBM listings separately
- Support for products restricted by MAP (Minimum Advertised Price)
- Support for Seller Fulfilled Prime products
- Support for Amazon's Small & Light program
- Set your default VAT
- Adjust price for fee promotions
- Set your inventory:
- FBM lead time
- FBA lead time
- FBM Required Days of Coverage
- FBA Required Days of Coverage
- Set the Auto Adjust Min/Max pricing for FBA and FBM separately
- Create new repricing presets based on the following rules:
- Fixed price
- Follow BuyBox
- Follow competitor
- Follow highest FBA
- Follow highest FBM
- Follow Lowest Competitor
- Follow lowest FBA
- Follow lowest FBM
- Follow Lowest Multiple Competitors
- Follow Lowest SFP
- Follow Multiple Related ASINs
- Follow Related ASIN
- Recurring Price Change
- Set to Last Purchase Price
- Set to Max Price
- Set to Min Price
- Win Buybox
I honestly haven’t crossed paths with a repricer with this amount of customizable settings, have you?
Amazon Business Repricer
With $35B in revenue during 2022, Amazon Business is a major player in generating sales for Amazon Sellers. This AI Business Repricer was developed in collaboration with the Amazon Business product team, leveraging critical information from Amazon's SP API. So, with Seller Snap's AI Business Repricer, sellers can activate automatic repricing for the B2B BuyBox and set quantity discounts.
Using data straight from Amazon's SP API, Seller Snap can compete for the B2B and B2C Buy Boxes simultaneously. The B2B repricing early adoption means a significant advantage over your competitors, as the competition for the Business Buy Box is less intense. Check our demo on Youtube:
Walmart PriceSync
Using this feature, you can align both Amazon & Walmart SKU's pricings. Amazon pricing will sync every 15 minutes and Walmart's every 10 minutes.
Pricing & trial
15-day free trial available with no credit card needed
Accelerator program: $250/month
If you meet the Accelerator Program requirements, you can benefit from Seller Snap tools + other Amazon Seller tools for just $250 a month. You can apply here.
Standard plan: $500 a month
- 15,000 listings
- 1 store
- 3 users
- Repricing
- Customizable Repricing Strategies
- AI Game Theory Repricing
- Price based on Related ASINs
- Analytics
- Sales, Profit, Buy Box share and more on each listing
- Store Level Aggregations and Trends
- Filters to Focus on Groups of Products
- Support
- 24/7 expert support
Premium plan: $800 a month
- 30,000 listings
- 3 stores
- 10 users
- Repricing
- Customizable Repricing Strategies
- AI Game Theory Repricing
- Price based on Related ASINs
- Analytics
- Sales, Profit, Buy Box share and more on each listing
- Store Level Aggregations and Trends
- Filters to Focus on Groups of Products
- Advanced Analytics
- Additional data points such as Sales Rank and Inventory Age
- Custom Actionable Insights
- Automated Workflow
- Open API
- FTP file uploads
- Support
- 24/7 expert support
- Dedicated account manager
Unlimited plan: request a quote
- +30,000 listings
- Multiple stores
- Unlimited users
- Repricing
- Customizable Repricing Strategies
- AI Game Theory Repricing
- Price based on Related ASINs
- Analytics
- Sales, Profit, Buy Box share and more on each listing
- Store Level Aggregations and Trends
- Filters to Focus on Groups of Products
- Advanced Analytics
- Additional data points such as Sales Rank and Inventory Age
- Custom Actionable Insights
- Automated Workflow
- Open API
- FTP file uploads
- Dedicated environment
- Custom integrations
- Support
- 24/7 expert support
- Dedicated account manager
Seller Snap review
After trying and reviewing 10 other repricers I can say without a doubt, this is the most developed and customizable one, yet also one of the most expensive ones. But, consider this, using the premium plan is just $37,5 a month for a listing, which is not that much money if you take a look at everything you can do using Seller Snap. The whole aim of Seller Snap is to help you scale your business and increase your profit margins. You are paying for the carefully developed algorithm.
This tool isn’t just about automatization and trying to win the Buy Box, this is about making your daily work easier, making smart decisions, and maximizing your profits. $500 – $800 a month is nothing for a software that you can scale up to 30,000 listings across multiple stores.
As I already said, Seller Snap it's like nothing I've seen so far. Its MASSIVE amount of customization repricing rules and settings makes this tool more than a repricer. I mean, I could use it just for the inventory and sales reports but, thank God, there’s also a repricer attached to the tool xD
But, if you ask me if it has any “cons”, yes, it does. I think the main one is the price. It is the best repricer on the market. And I tell you this because I have tried almost all of them. This is the best. Period.
But it is true that it is not for everyone, since it is quite expensive. For example, if you dedicate yourself to online refereeing, maybe you play “in another league.” That is, you have less margins on each sale, so you can't pay SellerSnap. Well, you can opt for other cheaper options like BQool or Alpha Repricer.
But, when you scale your business, you will need something more robust. And SellerSnap is what you are looking for. Believe me. When you want to move to wholesaling and handle tens of thousands of SKUs in several different countries, BQool, Alpha Repricer, Aura… will fall short. Plus, you won't be able to compete for the Amazon Business Buy Box and you don't want to miss out on the B2B pie.
Also, if you want to sell at Walmart and are looking for an integrated repricer for Amazon and Walmart, SellerSnap is also the best on the market, so even if you pay more, you will end up paying less because you will only have 1 tool.
Long story short: get your hands on the 15-day free trial and I’m sure you will feel the benefits.
Our score
- Number of features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
Alternatives to Seller Snap
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About the author
Jordi Ordonez
I work as an independent eCommerce and Amazon consultant.
Clients
Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home and many other clients.
Lecturer & Teacher
I teach and have been a speaker at: Meet Magento, Prestashop, Prestashop Day, SEMRush, Cambra de Comerç Barcelona, ClinicSEO, Ecommbeers, Ecommbrunch, Ecommercetour.com, Ecommfest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos and The Valley. In addition, I have done in-company trainings for brands such as Orange and Adidas.
Writer
I collaborate writing articles for Helium 10 blog, Shopify, SEMRush, La Vanguardia, eCommerce-news.es, Marketing4ecommerce...
Partner
Helium 10, Jungle Scout, Avask, Sellzone, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com
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