Seller Snap

Are you familiar with Game Theory? Yes, that one based on the study of mathematical models of strategic interaction among rational decision-makers. Well, Seller Snap is a repricing tool based on Game Theory, how about that?

So, what difference does this theory make to a repricer? Well, most of the repricers around just focus on getting the Buy Box. Which is not bad, BUT, what if you could keep the Buy Box and, at the same time, raise your product price to get the most profit? That’s the difference with Seller Snap.

Game Theory Repricer Explained

As I said, most repricers focus on making sure you have the lowest price + fulfillment so you win the Buy Box, but this could mean losing money if your repricer decreases the price too much. Using Seller Snap means that you will always achieve maximum price and profit and keep the Buy Box.

Seller Snap discount

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Seller Snap features

The tool is based on 3 major features:

AI-Powered Repricer

Seller Snap’s AI repricer thinks as a human seller, which means their algorithm is capable of detecting the behaviour of a specific competitor and adjusting the pricing strategy to beat the competitor/s to win the Buy Box at a higher price point. So this repricer goes one step forward and learns from your direct competitors to outsmart them.

As I stated at the beginning of this review, most other repricers focus on aggressive strategies which consist of just lowering the price. That means that if you face an aggressive seller, you can “beat each other to death” meaning you will kill each other’s margins. Seller Snap avoids price wars by beating the opponent with a smarter strategy. One of the biggest selling points of the repricer is that no set-up is needed as its algorithmic so it learns from the competitive environment and optimizes the listing.

seller snap winbuybox setting

Custom repricing strategies

Custom repricing strategies you can combine with the AI-powered repricer or to use as an alternative.

The pre-built strategies are:

  • AI Repricer
  • Win Buybox
  • Fixed price
  • Follow BuyBox
  • Follow competitor
  • Follow highest FBA
  • Follow highest FBM
  • Follow Lowest Competitor
  • Follow lowest FBA
  • Follow lowest FBM
  • Follow Lowest Multiple Competitors
  • Follow Lowest SFP
  • Follow Multiple Related ASINs
  • Follow Related ASIN
  • Recurring Price Change
  • Set to Last Purchase Price
  • Set to Max Price
  • Set to Min Price

And you can add your own conditions, for example:

  • If the competitor is Back Ordered
  • If Buy Box is suppressed
  • If the competitor is FBA
  • If the competitor Is FBM
  • If you are the only seller
  • If there are no Purchases
  • If it’s a certain Time Of Day
  • For a certain Seller ID
  • Etc

And apply a rule for every scenario.

Of course, you will be able to set:

  • Your product’s cost
  • Minimum price
  • Maximum price
  • And preview: Amazon’s fees, FBA’s fees, total costs on minimum price, % VAT, Minimum Markup on cost (on €/$…), Minimum Markup on cost (%) Maximum Markup on cost (on €/$…) and Maximum Markup on cost (%)

Seller Snap Additional conditions

Seller Analytics

A complete detailed view on what’s going on on your account:

  • Current Buy Box price
  • Buy Box share
  • Breakdown of your competitors by FBA, FBM & SFP
  • Inventory levels
  • make better decisions based on Seller Snap’s own replenishment data (when do you need to refill, how much…)
  • A breakdown of your storage fees, inventory age, return data and reimbursement data
  • Revenue drop: which listings generated less revenue this week than the week before
  • Listings without competitors analytics
  • Buy Box below minimum price data
  • and you can create and schedule your own reports

Most of this data is not available with other repricers because they’re focused solely on lowering your price to win the Buy Box, so by using Seller Snap you will be able to make smarter decisions and increase your profit margin!

seller snap SFP Competitors

Almost everything is configurable!

Hey! Last but not least, one of the things I loved about Seller Snap is how I can configure almost everything. Remember that with the AI-powered repricer setting, the logic is already configured for you and you really don’t need to do anything other than add your min and max prices, however, the repricer also has the ability to:

  • Repricing strategies and custom analytics reports by store (which means this tool runs for an account with multiple stores)
  • Set the limits for the AI repricer, for example:
    • For FBA Listings, never price below a certain MIN/MAX price if the Buy Box winner is FBA/FBM or Amazon
    • For FBM Listings, never price below a certain MIN/MAX price if the Buy Box winner is FBA/FBM or Amazon
  • What’s the behaviour if the Buy Box is suppressed? The AI-powered repricer has a built-in default setting to automatically deal with a suppressed Buy Box, but if you want to further customize you can, follow the lowest FBA/FBM, follow the lowest FBA in stock, follow the lowest FBA back-ordered or set minimum price both for FBA and FBM listings separately
  • Support for products restricted by MAP (Minimum Advertised Price)
  • Support for Seller Fulfilled Prime products
  • Support for Amazon’s Small & Light program
  • Set your default VAT
  • Adjust price for fee promotions
  • Set your inventory:
    • FBM lead time
    • FBA lead time
    • FBM Required Days of Coverage
    • FBA Required Days of Coverage
  • Set the Auto Adjust Min/Max pricing for FBA and FBM separately
  • Create new repricing presets based on the following rules:
    • Fixed price
    • Follow BuyBox
    • Follow competitor
    • Follow highest FBA
    • Follow highest FBM
    • Follow Lowest Competitor
    • Follow lowest FBA
    • Follow lowest FBM
    • Follow Lowest Multiple Competitors
    • Follow Lowest SFP
    • Follow Multiple Related ASINs
    • Follow Related ASIN
    • Recurring Price Change
    • Set to Last Purchase Price
    • Set to Max Price
    • Set to Min Price
    • Win Buybox

I honestly haven’t crossed paths with a repricer with this amount of customizable settings, have you?

Pricing & trial

15-day free trial available with no credit card needed

Accelerator program: $250/month

If you meet the Accelerator Program requirements, you can benefit from Seller Snap tools + other Amazon Seller tools for just $250 a month. You can apply here.

Standard plan: $500 a month

  • 15,000 listings
  • 1 store
  • 3 users
  • Repricing
    • Customizable Repricing Strategies
    • AI Game Theory Repricing
    • Price based on Related ASINs
  • Analytics
    • Sales, Profit, Buy Box share and more on each listing
    • Store Level Aggregations and Trends
    • Filters to Focus on Groups of Products
  • Support
    • 24/7 expert support

Premium plan: $800 a month

  • 30,000 listings
  • 3 stores
  • 10 users
  • Repricing
    • Customizable Repricing Strategies
    • AI Game Theory Repricing
    • Price based on Related ASINs
  • Analytics
    • Sales, Profit, Buy Box share and more on each listing
    • Store Level Aggregations and Trends
    • Filters to Focus on Groups of Products
  • Advanced Analytics
    • Additional data points such as Sales Rank and Inventory Age
    • Custom Actionable Insights
  • Automated Workflow
    • Open API
    • FTP file uploads
  • Support
    • 24/7 expert support
    • Dedicated account manager

Unlimited plan: request a quote

  • +30,000 listings
  • Multiple stores
  • Unlimited users
  • Repricing
    • Customizable Repricing Strategies
    • AI Game Theory Repricing
    • Price based on Related ASINs
  • Analytics
    • Sales, Profit, Buy Box share and more on each listing
    • Store Level Aggregations and Trends
    • Filters to Focus on Groups of Products
  • Advanced Analytics
    • Additional data points such as Sales Rank and Inventory Age
    • Custom Actionable Insights
  • Automated Workflow
    • Open API
    • FTP file uploads
  • Dedicated environment
  • Custom integrations
  • Support
    • 24/7 expert support
    • Dedicated account manager

Seller Snap review

After trying and reviewing 10 other repricers I can say without a doubt, this is the most developed and customizable one, yet also one of the most expensive ones. But, consider this, using the premium plan is just $37,5 a month for a listing, which is not that much money if you take a look at everything you can do using Seller Snap. The whole aim of Seller Snap is to help you scale your business and increase your profit margins. You are paying for the carefully developed algorithm.

This tool isn’t just about automatization and trying to win the Buy Box, this is about making your daily work easier, making smart decisions, and maximizing your profits. $500 – $800 a month is nothing for a software that you can scale up to 30,000 listings across multiple stores.

As I already said, Seller Snap it’s like nothing I’ve seen so far. Its MASSIVE amount of customization repricing rules and settings makes this tool more than a repricer. I mean, I could use it just for the inventory and sales reports but, thank God, there’s also a repricer attached to the tool xD

Long story short: get your hands on the 15-day free trial and I’m sure you will feel the benefits.

Our score

  • Number of features
  • Pricing
  • Learning curve
  • User friendly
5
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