Scale Insights is a an Amazon PPC automation software that surpasses other tools in the market because of their proprietary tech and their bid segmentation options. One of the key features is that you can manage multiple massive Amazon PPC campaigns and accounts from the same dashboard.
Table of Contents
As usual, let's check the features out
Features
Scalable campaigns
Using AI, Scale Insights can easily manage multiple massive Amazon PPC campaigns with a few clicks. You can create campaigns in bulk launching automatic / manual campaigns at once, create keyword campaigns splitting a group of keywords into Ad groups and create day parting campaigns, based on the campaigns' hourly performance to place the bids.
11 proprietary algos
- Dynamic bidding
- Import algorithm which aggregates stats across campaigns
- Negative ASINs algorithm
- Negative keywords algorithm
- Day parting algorithm, placing bids per hours
- Revive algorithm, to raise bids on dead keywords with strong historical performance
- Blacklist algorithm
- Status (pause / enable campaigns) algorithm
- Placement algorithm to adjust the Top of Search or Product Pages %
- Daily budget algorithm
- Default bid algorithm
AI Automation, but with your control
Customize and automate your PPC strategies, preview actions and preview calculations of the proprietary algorithms
Advertising insights
Custom ads report, aggregated search terms and competing keywords for your campaigns
Complete analytics dashboard
Trends, organic vs ppc, ACoS vs TACoS, SKU performance, restock forecasting and more.
Pricing
Scale Insights offers different pricing plans to suit your needs and a free 30-day trial with no credit card required.
- Scale 5: $78/month for 5 mass campaigns, ads insights, and sales analytics
- Scale 10: $98/month for 10 mass campaigns, ads insights, and sales analytics
- Scale 20: $178/month for 20 mass campaigns, ads insights, and sales analytics
- Scale 35: $288/month for 35 mass campaigns, ads insights, and sales analytics
- Scale 50: $388/month for 50 mass campaigns, ads insights, and sales analytics
- Scale 75: $548/month for 75 mass campaigns, ads insights, and sales analytics
- Scale 100: $688/month for 100 mass campaigns, ads insights, and sales analytics
- More plans available, with additional scalability up to 2000 mass campaigns on custom budget
Integrations
Scale Insights integrates with Amazon Seller Central and the Amazon Advertising platforms.
Review
I discovered Scale Insights years ago thanks to Matt Browne at Ackrite International. They were using it to manage their agency's clients and I was shocked. I know the interface is UX and designwise very improvable but the amount of stuff you can configure and scale from the software is awesome. Scale insights was nothing like I used to put my hands on to the date.
I think that the best thing about the software is the extensive features specially tailored for FBA sellers, advertising agencies and aggregators. Day parting algorithm, Revive algorithm, Blacklist algorithm… those are features you don't find in other tools. At least, you didn't at the date I first tried Scale Insights because, to be honest, most of the Amazon PPC tools have incorporated daily and hourly segmentations.
Another con I found (and still find) is that the dashboard looks old and has too many options available, so it can be a little bit overwhelming for new users.
With plans ranging from managing 5 mass campaigns at $78/month to 100 mass campaigns at $688/month, it ensures every business size is catered to. And for businesses that operate at a larger scale, custom budgets for up to 2000 mass campaigns are also available.
Our score
- Number of features (5)
- Pricing (5)
- Learning curve (4)
- User friendly (4)
Alternatives to Scale Insights
Here you can find the top Scale Insightss alternatives
About the author
Jordi Ordonez
I work as an independent eCommerce and Amazon consultant.
Clients
Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home and many other clients.
Lecturer & Teacher
I teach and have been a speaker at: Meet Magento, Prestashop, Prestashop Day, SEMRush, Cambra de Comerç Barcelona, ClinicSEO, Ecommbeers, Ecommbrunch, Ecommercetour.com, Ecommfest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos and The Valley. In addition, I have done in-company trainings for brands such as Orange and Adidas.
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I collaborate writing articles for Helium 10 blog, Shopify, SEMRush, La Vanguardia, eCommerce-news.es, Marketing4ecommerce...
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Helium 10, Jungle Scout, Avask, Sellzone, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com and FBASuite.com
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