Seller tools

We like Amazon tool suites like Seller Tools. As a seller you should always look for resources that simplify your day-to-day tasks, and one of the great advantages that suites have is that they integrate different solutions with each other.

In the case of Seller Tools you have, in the same package, a product manager, a competition analyzer, a task automation tool, an alert system and, as if all this were not enough, a Google Chrome extension to manage tasks and make queries directly in the Internet browser.

👉 Visit Seller tools

As you can see, this is a really complete and powerful solution. Therefore, it will not surprise you to know that it is used by 1% of Amazon advertisers worldwide.

If you only want to invest in one tool, you should consider Seller Tools. Here's why.

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AMAZONTOOLS

Features

The list is long, so let's focus on those four major sub-tools to highlight their most relevant features.

Product manager and competitor research

It allows us to act on three different lines while seeking maximum efficiency in the management and promotion of our listing.

Keyword management for Amazon Ads campaigns and product sheets. The system tracks and identifies the keywords being used by competitors and automatically creates our keyword list prioritizing the list from most to least important.

Listing management based on the keyword research generated, even with the advantage of being able to update our Amazon listing directly using the tool's backend to publish changes on Amazon.

Competitor research, either based on keywords or, if you prefer, doing a reverse lookup based on the ASIN to see those associated keywords.

seller tools product manager

Seller tools chrome extension

Google's browser is the most used by hundreds of thousands of people around the world. If you are one of its users, the integration of Seller Tools using a plugin, will open up a huge amount of possibilities.

You can see in real time the quality level of your listing with optimization suggestions, Amazon traffic statistics, review analysis, keyword suggestions… the moment you install it, it will become indispensable.

By the way: the Seller Tools Chrome extension is free for all users.

seller tools chrome extension listing quality score

Listing Quality Score

The listing quality score is quite innovative, in the sense that it is not limited to giving a listing a score based on the title, images, bullet points and description. It goes further.

It is divided into 4 sections:

  • Listing Quality Score (out of 1000 points)
  • Keyword Quality Score (out 400 points)
  • Media Quality Score (out of 120 points)
  • EBC or A+ Content (out 50 points)
  • Conversion Quality Score (out 430 points)
Keyword Quality Score

Analyzes:

  • Title (and whether it is indexed by A9 or not)
  • Bullet points
  • Keywords in the bullet points
  • Keywords of the bullet points indexed by A9
  • Description and if your texts are indexed
  • Whether or not it is in a subcategory
  • Whether or not it is in multiple subcategories
Media Quality Score

Analyzes:

  • Number of images
  • Main Image Resolution
  • Resolution of secondary images
  • Video inside the image carousel
  • If there are related videos or not
  • Whether or not there are related Amazon Posts
Conversion Quality Score

Analyzes:

  • Average rating
  • If the listing has the minimum number of reviews that the average of products in the subcategory has
  • If you have more positive reviews than negative
  • If you have a Top Positive Review
  • If you have a Top Critical Review
  • If the reviews have images
  • If the reviews have videos
  • If you have reviews that come from other Amazon countries
  • If they have images or videos

As you can see, an exhaustive analysis of the listings that is not limited to the basics, as most of the other tools focus on.

Review downloader

seller tools chrome extension review downloader

This feature reminds me a lot to Helium 10's Chrome Extension Review Downloader.

It has practically the same functions:

  • Check all reviews / Only verified ones
  • Filter by review score
  • Filter by review that includes image
  • Filter by review that includes video
  • Filter by positive reviews
  • Filter by reviews with criticism of the product
  • Filter by date
  • Download an Excel with all the reviews

Automation

The more things the system does and the more time it saves us, the better. That's why having Seller Tools represents an opportunity to be more productive.

Schedule launches with corresponding discounts, solicit customer reviews via email and optimize your PPC campaigns.

We insist: all this without you having to do more than a minimal initial configuration.

Alerts

You already know that selling on Amazon is a task that requires a lot of control over your account. We have to be attentive to so many things, that it generates a certain stress to avoid missing any situation.

For your peace of mind, Seller Tools implements an alert system that keeps you informed of aspects such as: drops in profitability, changes in status (texts, titles, weights…), Buy Box, pricing, hijackers…

Cost

There are 7 different payment plans that, as we go up in cost, include additional features:

Plan

FREE

CHROME ONLY

LITE

STARTER

PROFESSIONAL

GROWTH

MASTERY

PRICING

$0 / month

$37 / month

$67 / month

$117 / month

$227 / month

$357 / month

$557 / month

CHROME EXTENSION


LQS

LQS Basic

LQS Pro

LQS Pro

LQS Pro

LQS Pro

LQS Pro

LQS Pro

Opportunity Explorer Pro

✅

✅

✅

✅

✅

✅

✅

Keyword Expander

✅

✅

✅

✅

✅

✅

✅

Review Request

✅

✅

✅

✅

✅

✅

✅

Review Downloader

✅

✅

✅

✅

✅

✅

✅

Search Volume

✅

✅

✅

✅

✅

✅

✅

Sales Ticker

✅

✅

✅

✅

✅

✅

✅

Keyword Insights

✅

✅

✅

✅

✅

✅

✅

Enhanced Search Data

✅

✅

✅

✅

✅

✅

✅

ACCESS

Seller Accounts

1

1

1

2

5

10

15

Sub Accounts

-

-

1

2

5

10

15

Product Limits

100

100

1000

10

Unlimited

Unlimited

Unlimited

Keywords

25 Active 50 Passive

25 Active 50 Passive

350 Active 700 Passive

1000 Active 2,000 Passive

2,500 Active 5,000 Passive

5000 Active 10,000 Passive

10,000 Active 20,000 Passive

Last Search

20

20

50

500

1250

2500

3750

R2A - Reverse ASIN

20

20

50

500

1250

2500

3750

Alerts

20

20

50

500

1250

2500

3750

CUSTOMERS & CAMPAIGNS

Campaign Manager

❌

❌

❌

BETA

BETA

BETA

BETA

Customer List

❌

❌

❌

Up to 10,000 customers

Up to 50,000 customers

Up to 100,000 customers

Up to 150,000 customers

Phone Number Rating

❌

❌

❌

$0.10/phone no. Check

$0.08/phone no. Check

$0.07/phone no. Check

$0.06/phone no. Check

PRODUCT MANAGER

Keyword Wizard

✅

✅

✅

✅

✅

✅

✅

Keyword Insights

✅

✅

✅

✅

✅

✅

✅

Brand Analytics

✅

✅

✅

✅

✅

✅

✅

Index 2.0

✅

✅

✅

✅

✅

✅

✅

Priority

✅

✅

✅

✅

✅

✅

✅

Listing Manager

✅

✅

✅

✅

✅

✅

✅

SellerCentral Listing Uploader

❌

❌

✅

✅

✅

✅

✅

API ACCESS

Order Look Up

Test Access Only

Test Access Only

Test Access Only

✅

✅

✅

✅

Order Review Eligibility

Test Access Only

Test Access Only

Test Access Only

✅

✅

✅

✅

API Call Limit

❌

❌

❌

1/sec and 60/min

1/sec and 60/min

1/sec and 60/min

2/sec and 120/min

MCF Order Creation

Test Access Only

Test Access Only

Test Access Only

✅

✅

✅

✅

Deny List

Test Access Only

Test Access Only

Test Access Only

✅

✅

✅

✅

MARKETING

Automated Review Request

❌

❌

✅

✅

✅

✅

✅

Promotions

❌

❌

✅

✅

✅

✅

✅

PPCS

❌

❌

❌

1 Seller Account Limited Access

1 Seller Account Full Access

1 Seller Account Full Access

1 Seller Account Full Access

WALLET

Pick Reward Link

In App Only

In App Only

In App Only

Full Access

Full Access

Full Access

Full Access

Pre-Paid Cards

In App Only

In App Only

In App Only

Full Access

Full Access

Full Access

Full Access

PayPal + Venmo

In App Only

In App Only

In App Only

Full Access

Full Access

Full Access

Full Access

Topup Fees (CC / ACH)

3% / 1%

3% / 1%

3% / 1%

3% / 1%

3% / 1%

3% / 1%

3% / 1%

Wallet Payout Fees

0,08

0,08

0,05

0,04

0,03

2.50%

0,02

API Wallet Access

❌

❌

❌

✅

✅

✅

✅

PERKS

Facebook Group

✅

✅

✅

✅

✅

✅

✅

SellerTools Exclusives

✅

✅

✅

✅

✅

✅

✅

👉 Visit Seller tools

Seller Tools Review

Of course it is a very good option to evaluate. In fact I would recommend you to install the Chrome extension to see how useful it is.

Honestly, just for the functionality of the Listing Quality Score of the Chrome extension and all the analysis it includes, Seller.Tools is already worth it, but I think it is best that you try it yourself.

Actually, the Extension is just the tip of the iceberg of everything that can be optimized and managed, thanks to this suite. Amazon will become a much friendlier environment for your business (and more profitable) if you use it.

Our score

  • Number of features
    (5)
  • Pricing
    (4)
  • Learning curve
    (5)
  • User friendly
    (5)
4.8
Comments Rating 0 (0 reviews)

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About the author

Avatar of Jordi Ordonez
Jordi Ordonez
Amazon and ecommerce Consultant at JordiobDotCom | Website

I work as an independent eCommerce and Amazon consultant.

Clients
Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home and many other clients.

Lecturer & Teacher
I teach and have been a speaker at: Meet Magento, Prestashop, Prestashop Day, SEMRush, Cambra de Comerç Barcelona, ​​ClinicSEO, Ecommbeers, Ecommbrunch, Ecommercetour.com, Ecommfest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos and The Valley. In addition, I have done in-company trainings for brands such as Orange and Adidas.

Writer
I collaborate writing articles for Helium 10 blog, Shopify, SEMRush, La Vanguardia, eCommerce-news.es, Marketing4ecommerce...

Partner
Helium 10, Jungle Scout, Avask, Sellzone, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com and FBASuite.com

Social
LinkedIn, Twitter, Wikipedia, Youtube, Quora, ISNI 0000000513224289, About Jordi Ordonez

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