The 10 best products to sell on Amazon with low competition are: eco-friendly products, smart home products, educational toys, wellness products, organization and storage items, among others.
In this article by Jordi Ordóñez, we tell you which are the 10 best products to sell on Amazon with low competition, how to find them, and answer frequently asked questions about selling on Amazon.
Why is it important to find products with low competition on Amazon
Amazon is one of the most competitive platforms to sell products, with millions of sellers and products. However, finding products with low competition can be key to standing out and achieving success. Competition can reduce your profit margins and make it more difficult to attract buyers. If you choose products with less competition, you can capture a larger market share before others realize their potential.
The challenge is to find products that are not only profitable but also have constant demand without being in a saturated field. This is achieved through thorough trend analysis and research tools that Amazon offers.
How to select the ideal products to sell on Amazon
To choose products with low competition, it’s essential to do in-depth analysis. Here are some key aspects to consider:
- Research search volume and sales trends: Use tools like Jungle Scout, Helium 10, or Keepa to research the most searched products on Amazon. These tools will help you understand demand and search volume in different categories, allowing you to identify areas with low competition.
- Evaluate the competition: While you might find products with good demand, it’s also important to analyze the competition. Examine how many sellers offer the same product, how well-optimized their product pages are, and where they rank in search results. If there are few sellers and products aren’t well-optimized, you may have a significant advantage.
- Profit margins: It’s crucial that the product has good profit margins. Calculate acquisition costs, shipping fees, Amazon fees, and other expenses to ensure the product is profitable. Remember, margins can be higher on low-cost products, provided you can optimize them well.
- Differentiating features: Look for products with unique features or ones that you can improve. Differentiation will allow you to offer something unique that attracts buyers and helps you avoid market saturation.
You may be interested in this article: The best resources and tools for entrepreneurs on Amazon.
The 10 best products with low competition to sell on Amazon in 2024
Here’s a list of products that are trending and have low competition on Amazon:
- Eco-friendly and sustainable products: The demand for eco-friendly products continues to grow. From personal care items to kitchen utensils, people are seeking alternatives to reduce their environmental footprint. This market is still expanding, giving you the opportunity to capture a good share before it gets saturated.
- Electric bike accessories: As electric bikes become more popular, related accessories like chargers, helmets, and lights are in high demand. This niche is still relatively new compared to other accessories.
- Smart home products: Smart homes are on the rise. From smart LED lights to temperature control devices, products in this category have high demand with manageable competition, though it is an emerging sector.
- Indoor gardening kits: With an increased interest in home gardening, indoor gardening kits like self-watering planters or hydroponic growing kits are positioning well in the market.
- Educational toys for children: Parents are constantly looking for ways to help their children learn while they play. Toys that promote cognitive development and STEM skills (science, technology, engineering, and mathematics) are in increasing demand but face less competition than general toys.
For example, the Lectómetro Escolar para niños y niñas de 5 a 7 años is a fantastic educational tool to help children learn to read.
- Personal wellness and care products: While this market is wide, unique and natural products, such as organic essential oils or custom skincare creams, have less competition than more general items in this category.
- Pet accessories: Products like orthopedic dog beds or interactive toys remain an excellent opportunity, especially if you target specific niches, like pets with special needs.
- Camping and hiking gear: Products for outdoor activities like backpacks, hammocks, or compact cooking utensils for camping are seeing an increase in demand, especially if you focus on a premium experience.
- Home fitness items: With more people working from home, the home fitness industry remains profitable. Accessories like resistance bands or adjustable dumbbells are in high demand and not as saturated as other fitness products.
- Organization and storage items: Closet organizers, storage boxes, and modular shelves are gaining popularity. This niche is still relatively under-exploited compared to other home categories.
Frequently asked questions about selling on Amazon
Here are some common questions related to selling on Amazon that can be helpful for those looking to start their business on the platform.
What is “used very good” on Amazon?
Used – Very Good products are those that are slightly used but still maintain their functionality and appearance. On Amazon, sellers can list these products under the “Used – Very Good” category, which can attract buyers looking to save money without compromising on quality.
What is the most sold product?
The most sold products are typically electronics, household items, and books, but the answer varies depending on the season and market trends. While some products are popular year-round, there are always niches with high demand during specific periods.
How much does an average Amazon seller make?
The average income of an Amazon seller depends on the type of products they sell, their profit margins, and the competition. On average, sellers can make between $1,000 and $10,000 per month, but this can vary significantly.
What is the profit margin on Amazon FBA?
The profit margin on Amazon FBA depends on storage costs, shipping fees, and Amazon commissions. Generally, sellers can expect profit margins between 10% and 30%, but this can vary depending on the product and market.
For more information and helpful insights on various niches and selling strategies, you can visit Quenarras.
If you want to succeed in selling on Amazon, choosing products with low competition is crucial. If you’re looking for more personalized advice on how to select the best products or need help optimizing your Amazon sales strategy, contact Jordi Ordóñez, we have the experience and tools to help you maximize your results on the platform.
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About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
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I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
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Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
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