If you sell on Amazon like I do, you already know how brutal negative reviews can be. One bad comment can tank your conversion rate and bury your product listing in the search results faster than you can say “A9”, “Cosmo” or “Rufus”. And sometimes, those reviews are totally against Amazon’s own policies… but they still stay up! That’s where TraceFuse steps in. It’s a tool built to help you spot and remove reviews that violate Amazon's terms without risking your account.
Table of Contents
What is it for?
TraceFuse uses AI to monitor your product listings, identify suspicious or policy-breaking reviews, and file cases with Amazon automatically to get them removed. It’s like having a watchdog that never sleeps, except it also does the paperwork.
Features
Here’s what it mainly does:
- Review Monitoring & Removal: Tracks your ASINs, spots reviews that shouldn’t be there, and takes care of the removal process.
- Alerts for Suspicious Activity: Get notified when something smells fishy—like a competitor review bomb.
- Boosts Conversions: By clearing out unfair reviews, your listings convert better and rank higher.
And it's worth it, because it's
- Fully compliant with Amazon’s TOS (no black hat stuff here).
- 100% automated – no manual case filing.
- Results in just a few days (my first removals happened in 3 days).
- Real-world impact: Better CTR, more sales, lower ACoS.
- Over 12,000 reviews removed already by a team with decades of Amazon experience.
And what you get with less negatives reviews is:
- Higher CTR: better ratings = more clicks.
- More sales: fewer fake reviews = more trust = better conversion.
- Better SEO: cleaner listings = improved CVR = more sales = increased sales velocity = rank higher.
- Lower ACoS, better ROAS: you won’t have to overspend on ads to make up for a tanked listing.
- Stronger Buy Box presence: better ratings = higher chances to win the Buy Box.
How it works?
- Plug in your Amazon account—TraceFuse pulls in all your ASINs, ratings, and reviews.
- Their AI reviews everything and flags what’s removable.
- It auto-submits removal requests to Amazon.
- Detects patterns of abuse like fake review attacks from shady competitors.
Easy peasy, as you can see
Pricing
It's a performance-based pricing, so you only pay if they remove a review. $250 per successful removal. No monthly fees. No long-term contracts.
And, by the way, when you sign up you get 2 removals for free.
Review
I’ve tested more review tools than I care to count. You can find them on this very website. Most of them are either too manual, risky or simply don’t work. And, by the way, when I say “risky” I really mean it. If the work done is not TOS compilant, you can say goodbye to your Amazon account, so it's no joke. But, with TraceFuse? Different story.
What I loved:
- Zero effort from my side. It just runs.
- Speed. Literally saw results in 72 hours. Check it yourself with the 2 free review removal offer.
- Safe. 100% white hat, no risk of getting flagged. Sleep tight.
Room for improvement? Of course, there's always a chance to improve.
- It's not cheap, let’s be honest. But it's effective. Ask yourself? What's the cost of a negative review in terms of revenue?
- It can’t remove all reviews, only the ones that Amazon agrees break the rules. But hey, that’s how the system works and I love to play by the rules.
Pros & cons
Pros
- Fully automated negative review removal.
- Real-time alerts for sketchy reviews.
- Follows Amazon rules to the letter.
- Fast results (first removals in 3 days).
- Proven impact on CTR and sales.
Cons
- $250 per removal is pricey but, let's be honest, the impact of a negative review is more expensive and lasts longer.
- Doesn’t remove all bad reviews, just the policy-breaking ones. This is an SaaS, not magic xD
Our score
- Number of features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
Summary
TraceFuse uses AI to monitor your product listings, identify suspicious or policy-breaking reviews, and file cases with Amazon automatically to get them removed.
Pros
- Fully automated negative review removal.
- Real-time alerts for sketchy reviews.
- Follows Amazon rules to the letter.
- Fast results (first removals in 3 days).
- Proven impact on CTR and sales.
Cons
- $250 per removal is pricey but, let's be honest, the impact of a negative review is more expensive and lasts longer.
- Doesn’t remove all bad reviews, just the policy-breaking ones. This is an SaaS, not magic
Alternatives to Tracefuse
Here you can find the top Tracefuses alternatives
About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
Social
LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez