Shulex Review Analysis for Amazon

Shulex is an innovative platform for Amazon Sellers using the power of AI to transform the approach to Amazon selling, customer service, Amazon product and keyword research and listing optimization. By using AI, Shulex can help you analyse your customers reviews, find new products weaknesses on your competitors, find the gaps between listings and more.


Shulex offers a different AI features, let's check'em out:

Shulex Market Insight

If you're looking for the next big thing in a certain country, market or niche, you will find the Market Insight tool very useful. Let's say you're looking for gaps on the “earbud headphones” niche or you simply want to analyse it. Here's what's for you:

  • Customer Insights
  • Competitive Analysis
  • Reviews
  • AI Topic Analysis
  • Tutorial
  • Customer Profile
  • Usage Scenario
  • Rating Optimization
  • Customer Sentiment
  • Buyers Motivation
  • Customer Expectations

shulex market insights for earbuds

The niche explained from A to Z and answers like “who”, “when”, “where” and “what”:

  • husband-son-daughter-wife
  • + used every day
  • + mostly used at the gym
  • + for workout or run

On top of that, you can search for the long-tail uses to discover new uses and keywords.

shulex market insights usage scenario

Shulex AI Chatbot

Respond to customer questions and inquiries instantly with generative AI and personalized knowledge base management, improving customer satisfaction and reducing response times. Hey, this is just an assistant, I mean, don't rely 100% on a Chatbot, because there's some stuff a machine can't deal with. You don't wanna be the next Amazon Seller Central Support hehehehehe.

Voice of Customer Analysis

Understand customer needs, preferences, and feedback to develop better products, services, and customer experiences. Add this to the sentiment analysis (below) and you'll find the pros, and cons of every product and a complete SWOT (Strength, Weakness, Oportunities y Threats) analysis.

Amazon Review Analysis

Analyze product reviews (as discussed, not limited) to optimize your product quality, listing, brand experience and / or expand your competitive advantage.

Sentiment Analysis

Analyze customer sentiment expressed in reviews to enhance products and services without any limits! I want to remark that's limitless, because I used to analyse reviews and sentiment analysis using other tools that are limited to 5,000 reviews and that leaves a lot of insights off the table.

shulex customer sentiment

Competitive Analysis

Compare products and brands to develop marketing strategies and stay ahead of your direct and indirect competitors.

Customer Analytics

Collect and analyze omnichannel product reviews to gain insights into customer preferences and improve sales performance.

shulex buyers motivation

You can even analyse pricing vs the target. I mean, how cool is that. Take a look at the different pricings on a niche based on the products' target (excuse the screenshot's quality, as this was a screenshot taken during Shulex's demo my friend Sean Elias did for me introducing the tool):

shulex price occupation vs pricing

Product Research

As you can imagine, if you can identify customer needs, their preferences and such, you can also cross that data with high-demand / low-competition products to drive sales on Amazon. Well, you don't need to, Shulex will do it for you.


Shulex not just offers a set of features, but also tools (some free, some paid) for both Amazon Sellers and eCommerce Managers (mostly using Shopify as a platform). Let's break them down:

Translation service

Shulex offers a chat-based AI assistant providing translation services for multiple languages. Not for your listings, but to communicate with clients. Works for Amazon, Shopify and more.

Unit converter

Convert between different units of measurement, such as length, weight, volume and temperature, so you can display accurate comparisons and measurements on your listings accross different Amazon Marketplaces.

Word cloud generator

Creates visual representations of frequently used words in a block of text, highlighting the most common terms and meanings. Useful to analyse word density on your competitor's listings.

shulex word count

Tiktok username generator + Social media username generator

Shulex username generator helps you define unique and eye-catching usernames for TikTok, other social media profiles, email accounts…

Tiktok hashtag generator + Instagram hashtag generator

Find the most relevant and popular hashtags in real time

Tiktok caption generator + Social media caption generator

Provides creative and engaging captions for your posts.

Shopify stores list

I love this one. You can discover and explore Shopify stores to find new niche ideas.

PDF chat assistant

Interact with your PDF documents as if you were conversing with a human. This is particularly useful if you want to extract information, ask questions…

FBA calculator

The classical FBA calculator to calculate costs, potential product revenue, competitor's revenue,聽 etc.

shulex free amazon fba calculator


You can get a 25% on the Pro plan when paying year to year, same for the Team plan, getting a $586 discount.


Shulex offers 3 different plans: Pro plan, Team plan and custom plan

Pro plan – $99 / month


  • Only 1 Account
  • Free Chrome Extension
  • Copilot gets 120 queries/day
  • In-depth Analysis of Single Asin
  • Amazon Review Analysis of Multi Asins
  • Amazon Q&A Analysis
  • AI Listing Optimization 10 queries/day
  • Competitive Analysis
  • 20 Reports/day

Team plan – $299 / month


  • 4 Account and allow add more
  • Customer Analysis Topics
  • Free Chrome Extension
  • Copilot gets 1000 queries/day
  • In-depth Analysis of Single Asin
  • Amazon Review Analysis of Multi Asins
  • Amazon Q&A Analysis
  • AI Listing Optimization 50 queries/day
  • Competitive Analysis
  • 100 Reports/day

Custom plan

  • All in Team Plan and Unlimited queries
  • Custom accounts number
  • Customizable Copilot query package
  • Custom Analysis Models
  • Insights into segmented markets
  • Global commodity monitoring
  • Service GPT
  • Custom Data Source
  • Unlimited Reports
  • Product Specialist 24h 1-1 Service
馃憠 Visit Shulex


Shulex presents a swiss-army-knife for Amazon Sellers powered by AI and making your life easier when it comes to customer analytics, sentiment analysis, market research, find strenghts and weaknesses or analyse your competitors reviews with a super-deep approach.

I think that, after taking a look at every screenshot in this review, there's no need to add much more. This is a one-of-a-kind tool, even when you compare it to market leaders such as Jungle Scout or Helium 10. This guys have “killed the final boss” before anyone on the Amazon Seller tools ecosystem.


  • Shulex goes beyond just being a tool for Amazon sellers offering from in-depth product research, competitive analysis, customer analytics, to even social media assistance
  • AI-driven tools can often provide deeper and more actionable insights than traditional tools or you, manually, analysing 5,000 reviews on an Excel sheet, believe me
  • The customer analysis is like nothing you've seen till today
  • Flexible pricing plans from $99 and the free trial make the price very convenient vs what you get


  • As much as I love the tool, human insights or 1-to-1 human assistance cannot be entirely replaced. So combine both!
  • If you're new to AI, such a wide range of features and tools + the different approach to data analysis might be too much for you, take it easy, one step at a time

Our score

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About the author

Avatar of Jordi Ordonez
Jordi Ordonez
Amazon and ecommerce Consultant at JordiobDotCom | Website

I work as an independent eCommerce and Amazon consultant.

Estrella Damm, Intersport, Bella Aurora, Lladr贸, Textura Interiors, Nice Things Palomas, Casta帽er, Due-Home and many other clients.

Lecturer & Teacher
I teach and have been a speaker at: Meet Magento, Prestashop, Prestashop Day, SEMRush, Cambra de Comer莽 Barcelona, 鈥嬧婥linicSEO, Ecommbeers, Ecommbrunch,, Ecommfest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos and The Valley. In addition, I have done in-company trainings for brands such as Orange and Adidas.

I collaborate writing articles for Helium 10 blog, Shopify, SEMRush, La Vanguardia,, Marketing4ecommerce...

Helium 10, Jungle Scout, Avask, Sellzone, Helium 10 Seller Solutions Hub Partner

LinkedIn, Twitter, Wikipedia, Youtube, Quora, ISNI 0000000513224289, About Jordi Ordonez

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