Misspellinator is a keyword research tool from the Helium 10 suite (yes, that one I’m partner of through the Helium 10 Seller Solutions Hub, also a guest author on their blog and I’ve even been on their podcast—true story). The tool helps you find misspelled keywords that customers actually use on Amazon when they type like crazy or with one hand. And yeah, you can turn those typos into sales. Sweet, right?
With Misspellinator, you get access to a list of juicy misspelled keywords that people type every single day, and that still trigger search results and purchases. What does that mean for you? It means more visibility with less competition, and ideally, a few extra euros or dollars in your pocket.
The tool scrapes and analyzes millions of search queries to find common typos and generates a list of words and phrases you can plug into your backend keywords or use in PPC campaigns. Think of it like SEO for the clumsy fingers out there.
Pro Tip: Don’t just use Misspellinator by itself. Combine it with Helium 10’s Cerebro to extract the keywords your competitors are ranking for. Then check if some of those can be typo-targeted too. Keyword kung fu, baby.
So what’s the real deal here? You can use misspelled keywords in backend search terms and PPC targeting. Would I put them on a title or a bullet point? Nope. It looks sloppy and it’s not worth risking your CTR for a few extra impressions. Keep the typos hidden in backend fields or use them for cheap long-tail PPC targets. That’s where the magic happens.
And yeah, Misspellinator is part of Helium 10, one of the top Amazon tool suites around. (I’m a little biased because, again, I’m part of their partner program and collaborate with them often—but hey, that also means I know the tools inside and out).
How to use Misspellinator
Here’s a video walkthrough on how to use it
Review
Misspellinator is a niche tool, but it does what it says on the tin. It's not going to be your daily go-to, but when you're optimizing your backend keywords or launching a campaign that targets cheap long-tails, it’s incredibly useful. Especially if you’re running ads on a tight budget and need every possible edge to reduce CPC.
It’s also dead simple to use. You don’t need a PhD in SEO to get value from it. And because it's part of the Helium 10 suite, you can easily integrate the findings into other tools like Frankenstein, Scribbles or the Listing Builder. Makes life easier for sellers who want to do things properly without reinventing the wheel.
Pros
- Finds misspelled keywords you’d never think of on your own
- Great for backend keyword slots and PPC campaigns
- Part of the Helium 10 suite, so it works well with other tools
- Data is reliable and always updated
- Super fast to use—5 minutes and done
Cons
- Not useful for every product or category
- You need a Helium 10 paid plan to access it
- Can’t (or shouldn’t) use the keywords in public-facing content
Our score
- Number of features (3)
- Pricing (3)
- Learning curve (4)
- User friendly (3)
Summary
Misspellinator is a niche tool, but it does what it says on the tin. It's not going to be your daily go-to, but when you're optimizing your backend keywords or launching a campaign that targets cheap long-tails, it’s incredibly useful. Especially if you’re running ads on a tight budget and need every possible edge to reduce CPC.
It’s also dead simple to use. You don’t need a PhD in SEO to get value from it. And because it's part of the Helium 10 suite, you can easily integrate the findings into other tools like Frankenstein, Scribbles or the Listing Builder. Makes life easier for sellers who want to do things properly without reinventing the wheel.
Pros
- Finds misspelled keywords you’d never think of on your own
- Great for backend keyword slots and PPC campaigns
- Part of the Helium 10 suite, so it works well with other tools
- Data is reliable and always updated
- Super fast to use—5 minutes and done
Cons
- Not useful for every product or category
- You need a Helium 10 paid plan to access it
- Can’t (or shouldn’t) use the keywords in public-facing content
Alternatives to Helium 10 Misspellinator
Here you can find the top Helium 10 Misspellinators alternatives
About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
Social
LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez
It’s not very useful, as it only fixes misspellings. But you can use it to generate misspellings for the Search Terms / Backend Keywords. That’s an advanced tip no one actually uses
Was soll dieses Werkzeug verwenden? Suchen Sie nach ortographischen Fehlern oder Generälen, um neue Schlüsselwörter zu finden?