Jungle Scout Listing Builder is a super handy tool built for Amazon sellers who want to optimize their product listings or create new ones from scratch. With keyword data, suggestions, and AI Assist, you can make your listings more visible, more relevant, and better positioned in Amazon’s search results. It’s like having a listing assistant that doesn’t complain, doesn’t sleep, and doesn’t charge by the hour.

Pro tip: use the Listing Builder along with Listing Grader and your Keyword Lists from Keyword Scout and Rank Tracker. That combo is deadly for nailing SEO and conversion rate.

Features of Jungle Scout’s Listing Builder

AI Assist

Click once and you get AI-generated titles, bullet points, and descriptions using your saved keyword list. The results are solid right out of the gate, but you can always tweak them for your own brand tone.

Listing Optimization Score (LOS)

This is your real-time listing report card. It grades titles, bullets, backend keywords, descriptions, and even images. Great for knowing what still needs work.

Keyword Bank

Your stash of keywords. Pull them in from Rank Tracker or Keyword Scout and keep them here while you build and optimize listings.

Seller Central Integration

You can import your listings directly from Amazon, edit them in Jungle Scout, and then push the updates right back to Seller Central. Easy.

Auto-Save

Everything you do gets saved automatically, so no need to worry if your browser crashes or you accidentally close the tab.

How to Use Jungle Scout’s Listing Builder

1. Bulk Import Existing Listings: Bring in up to 20 listings at once from Seller Central.
2. Add Existing Listings: Sync individual listings if you don’t need bulk.
3. Search for a Product: Use the search bar to find your existing listings and bring them in.
4. Optimize Your Listings:
   • Use AI Assist to quickly draft optimized content.
   • Load and organize keywords in the Keyword Bank.
   • Check your Listing Optimization Score and fix what’s dragging your listing down.
5. Sync Back to Amazon: When your listing is ready to go live, send it straight back to Amazon.

Marketplaces Supported by Listing Builder

Listing Builder is available for multiple Amazon marketplaces, which is great if you’re selling in several countries. It works in:

• United States
• Canada
• United Kingdom
• Germany
• France
• Italy
• Spain
• Australia
• Japan
• India

Use Cases

Yeah, we all know what a listing builder is for, but here's how I personally use it (and how my clients do too):

New Product Launches

When launching a new product, you need a sharp, keyword-rich listing from day one. AI Assist helps generate solid drafts, and then we tune them manually to match the brand voice. We also align keywords for Sponsored Products and Sponsored Brands from the get-go.

Existing Listings Optimization

Sync your live listings via the API and start improving them. We usually update the text, refine keywords, and check the Listing Optimization Score. You can’t edit images here, but you’ll get a score and some guidance on how to improve them.

Keyword Strategy Development

This is a big one. You collect the keywords in Keyword Scout or Rank Tracker, organize them in the Keyword Bank, and then build listings around those keywords. It’s like doing SEO for Google, but for Amazon’s A10 algorithm.

Real-Time Feedback

The LOS shows you what’s missing or underperforming. We use it as a benchmark and iterate from there. Pro tip? Run your listings through Listing Grader as well. That combo gives you solid direction.

How Does Listing Optimization Impact Your Amazon Sales?

This is one of the most important pieces of the Amazon game. If your listings aren’t optimized, you’re invisible. No joke. Amazon’s algorithm needs keywords, structured content, and clear value props to even show your product to customers.

Once people do land on your listing, it's all about conversion. Clean layout, strong bullet points, persuasive descriptions, and high-quality images = more buyers pulling the trigger. A weak listing can tank a great product.

And hey, better listings also mean fewer returns, more reviews, and more sales velocity. That’s what feeds the flywheel.

Review

I’ve been using Jungle Scout for over 8 years now, and Listing Builder is one of the tools I rely on the most both for my own Amazon projects and for clients. It saves a ton of time, gives solid optimization insights, and keeps everything centralized.

If you’re serious about selling on Amazon and want your listings to do the heavy lifting, this tool is absolutely worth it. Just don’t expect it to do 100% of the work for you it’s smart, but your brain (and your brand) still matters.

Pros

• Quick listing generation with AI Assist
• Real-time optimization score
• Direct sync with Seller Central
• Great keyword management via Keyword Bank
• Works across multiple Amazon marketplaces

Cons

• You can’t edit product images directly
• AI-generated copy may need editing for brand voice
• Doesn’t support A+ Content creation

Our score