Ever wondered how your keywords are actually doing on Amazon? Let me introduce you to Jungle Scout Rank Tracker a tool I've been using for over 8 years now, both for my own Amazon projects and my clients’. It's hands down one of the most reliable keyword tracking tools out there. Whether you're selling from the US, Europe, or even Japan, this thing delivers. With data like rank history, a heatmap of positions, organic vs sponsored rankings, search volume, and indexation status, it's basically like having an Amazon SEO control tower.

The Rank Tracker is your go-to for refining strategy and making your products more visible on Amazon search.

Pro tip: Use Rank Tracker on both your ASINs and your competitors’. Find keywords that got de-indexed and go after them. If they’re sleeping, you might as well steal their traffic.

Features

Track keyword performance over time

You can view rank history for a bunch of keywords on a single graph. Perfect for spotting patterns and seeing how your SEO efforts are paying off (or not).

Maximize keyword power

Use filters to find the keywords pulling their weight and toss the ones that aren’t doing squat. This helps you keep your focus where the money is.

Competitor keyword performance

Wondering what keywords your rivals are ranking for? Just pop in their ASINs and reverse-search their strategy. You’ll see what’s working for them and possibly for you too.

Compare keyword rank history

Analyze how your keywords have been doing over the last 30 or 60 days. Compare different keywords and even different ASINs on one screen.

Is the keyword on my listing?

Check if your keywords are actually in your product detail page title, bullets, description, backend… Jungle Scout tells you exactly where (or if) they’re present.

Refine processes

Quickly pull in keywords from Keyword Lists or Keyword Scout. Plus, you can annotate the graphs to track updates and changes great for testing and tweaking.

How to use Jungle Scout Rank Tracker: Step by step

1. Log in to Jungle Scout: Jump into your account and head over to Rank Tracker.
2. Add keywords: Use your saved lists or pull fresh keywords from Keyword Scout.
3. Select ASINs: Choose the products you want to track.
4. Set time frames: Pick your date range last 30 or 60 days, for example.
5. Analyze graphs: Check out rank history, compare trends, and spot opportunities.
6. Add annotations: Make notes directly on the graphs so you remember what changes were made and when.
7. Competitor analysis: Use their ASINs to see what’s driving their traffic and rankings. Then, borrow the good stuff.

Supported marketplaces

Jungle Scout Rank Tracker supports keyword tracking in multiple Amazon marketplaces:

• Amazon.com (US)
• Amazon.ca (Canada)
• Amazon.co.uk (UK)
• Amazon.de (Germany)
• Amazon.fr (France)
• Amazon.es (Spain)
• Amazon.it (Italy)
• Amazon.com.au (Australia)
• Amazon.in (India)
• Amazon.co.jp (Japan)

Use cases

Listing optimization

Use Rank Tracker to keep your listings sharp and keyword-rich, constantly adjusting based on what’s ranking.

Competitor analysis

See what’s working for the competition and adapt. Their best keywords could be your next big win.

Trend analysis

Track keyword performance over time and catch rising trends before your competitors do.

Strategic planning

Use the graphs and annotations to build a solid keyword strategy that evolves with the market.

The heatmap!

This is a gem. Get a visual snapshot of your keyword rankings: Top 5, 6–10, 11–25, 26–50, 50–100, and beyond 100. Super helpful when managing large keyword sets.

Review

I’ve been using Jungle Scout Rank Tracker since before it even had half of these features, and I can confidently say it’s one of the tools I rely on most in my Amazon toolkit. It’s clean, it’s useful, and most importantly, it works. I love how easily you can combine keyword tracking with competitor data and historical trends, all in one screen. It makes optimization much less of a guessing game.

Whether you’re launching a new product or trying to revive an old one, Rank Tracker gives you a level of control and visibility that few tools match. It’s not magic, but it’s the closest thing to having a keyword crystal ball.

Pros

• Easy-to-read keyword ranking graphs
• Heatmap to instantly see ranking performance zones
• Tracks both organic and sponsored positions
• Annotations make testing and updates traceable
• Great for competitor research
• Supports all major Amazon marketplaces

Cons

• You’ll need a paid Jungle Scout plan to access it
• No mobile app version (yet!)
• Some data can lag slightly if you're tracking tons of keywords

Our score