Helium 10 Amazon Attribution is one of those tools that doesn’t get the spotlight it deserves—but it's a hidden gem if you're running ads outside Amazon and you want to track what actually works. Yeah, clicks are nice, but clicks that bring sales? That’s what we want.
With this tool, you can track the actual ROI from your external marketing—Google Ads, TikTok, Meta campaigns, email blasts… whatever. It tells you what’s driving clicks, what’s converting, and what’s just burning your budget. And trust me, as Helium 10 Seller Solutions Hub Partner and guest author on their blog (plus I’ve been on their podcast!), I’ve seen too many sellers guessing instead of knowing. This tool fixes that.
Features and data
Once you've created an attribution link using Helium 10 Portals, all the good stuff shows up in your Attribution dashboard.
- You get performance data for every link you’ve created, no fluff. It’s like a mini spy tool… but for your own campaigns.
- Here’s what you’ll see for each attribution link:
- Marketplace: The specific Amazon marketplace the link points to.
- ASIN: Product connected to the campaign.
- Clicks: How many people clicked the link (no bots, just real traffic).
- Units Sold: Actual sales after the click. This is the holy grail.
- Sales: Total revenue generated from the link.
- Referral Bonus: Amazon gives you a little cashback for sending traffic their way. Nice touch.
- Actions: Clone the link, create another, edit keywords—whatever you need.
- Want to geek out on the clicks over time? Hit the graph icon next to the Clicks column. You can adjust the time range and see what worked, when, and why.
Pro tip: If you're sending Google Ads traffic to Amazon, make sure you use Helium 10 Attribution links *and* UTM tracking in Google Analytics. That way, you can cross-check conversions on both platforms. And if you're feeling spicy, segment your links by ad group or even keyword. You'll spot the winning combo fast.
Review
Helium 10 Amazon Attribution isn’t the flashiest tool in the suite, but it’s a must if you’re serious about scaling your brand beyond Amazon’s walls. It gives you the kind of visibility that most sellers only dream of—real sales data from off-Amazon campaigns. It's one of those tools that proves you know what you're doing.
Plus, it integrates beautifully with Helium 10 Portals, which means creating links and landing pages is ridiculously easy. If you're already deep in the Helium 10 ecosystem (like me), this fits in like a glove. And let me remind you: I’m not just saying this because I’m a Helium 10 Partner—it's because I’ve tested it in real campaigns and it works.
Pros
- Track external traffic down to the sale
- Amazon pays you a bonus for the traffic (referral program)
- Link generation is fast and simple via Portals
- In-depth performance breakdown by time, ASIN, and campaign
- Works across multiple marketplaces
Cons
- Only works for off-Amazon traffic (so don’t expect magic on internal PPC)
- Needs some setup to get the most value (especially if you run Google Ads or Meta)
- Data can lag a bit depending on Amazon's reporting
Our score
- Number of features (4)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
Summary
Helium 10 Amazon Attribution isn’t the flashiest tool in the suite, but it’s a must if you’re serious about scaling your brand beyond Amazon’s walls. It gives you the kind of visibility that most sellers only dream of—real sales data from off-Amazon campaigns. It's one of those tools that proves you know what you're doing.
Plus, it integrates beautifully with Helium 10 Portals, which means creating links and landing pages is ridiculously easy. If you're already deep in the Helium 10 ecosystem (like me), this fits in like a glove. And let me remind you: I’m not just saying this because I’m a Helium 10 Partner—it's because I’ve tested it in real campaigns and it works.
Pros
- Track external traffic down to the sale
- Amazon pays you a bonus for the traffic (referral program)
- Link generation is fast and simple via Portals
- In-depth performance breakdown by time, ASIN, and campaign
- Works across multiple marketplaces
Cons
- Only works for off-Amazon traffic (so don’t expect magic on internal PPC)
- Needs some setup to get the most value (especially if you run Google Ads or Meta)
- Data can lag a bit depending on Amazon's reporting
Alternatives to Helium 10 Amazon Attribution
Here you can find the top Helium 10 Amazon Attributions alternatives
About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
Social
LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez
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