Basically it’s an affiliate website build specifically for Amazon Sellers.
We use term ‘microsite’ to highlight that it’s primary a marketing tool, that looks like your own store
So what’s the difference between aShop compared to Shopify or WordPress?
They have a limit on amount of personalization or customization you can do.
Yet, they provide no hassle setup and with a template that is know to convert well (they’ve been heavily testing, monitoring and A/B testing). Easy, but powerful.
100% Amazon Associate TOS compilant
So you barely need to think about it. They give out all the warnings regarding price, affiliate with program, update all the products in background, or even vet your domain name for you
They manage the microsites
Do all the maintenance, SEO and performance optimizations (it’s insanely fast by the way).
Free marketing tools inside
Google Analytics and Google Product Feeds.
Help enrolling Amazon Associates
They’ll help you gradually enroll into Amazon Associate program, once you decide to do it. (and you want to do it, because you’ll get 50% amazon fee’s back from every order)
Prebuild and tested template
They’re giving you a template that on average has a ~13% conversion rate
Sending out to your subscriber list
They’ve been heavily testing conversion rates with existing newsletters that they and some of our customers have.
This proved to be especially efficient in case of holiday sales, handling your own shipments in last days of holiday season is a tricky thing (postage will probably not make it and you’ll have an angry customer). Yet, using microsite and delivering through FBA — works amazingly. Especially if you carefully nudge your subscribers about it.
Social network campaign
They’ve ran ads on facebook and had huge success for one of their brands. They dynamically manage ads on FB through Google Product Feeds (If product is out of stock, then ad will be disabled).
They managed to have good conversion through those ads, recoup 50% of amazon fees on each sale and re-target some of the visitors again through google ads.
One of the brands that was almost dead on Amazon, managed to organically pick up in sales just with this method. They already tried Amazon PPC previously with little success.
For the moment it’s forever free so run you fools!
- Number of features
- Learning curve
- User friendly