Helium 10 Portals is one of those tools that makes you go, “wait, why wasn’t I using this already?” It’s built to help Amazon sellers create custom landing pages for their products and send external traffic to their listings without having to sell a kidney to hire a designer.

But that’s just the start. Here’s what else you can create inside Portals:

• Amazon Attribution links
• Barcode labels
• Blueprints
• Landing pages (Portals)
• Landing templates
• Product inserts
• QR codes

These aren’t some boring templates or plain text layouts. You can fully customize everything to match your brand’s style. We’re talking logos, colors, fonts, layouts… even your cousin who dropped out of graphic design school would manage to make something decent here.

One of the best things about Helium 10 Portals, and I say this as a Helium 10 Seller Solutions Hub Partner, regular guest on their blog and someone who’s been on their podcast, is its integration with your actual Amazon listings. No need to copy and paste your product descriptions or prices. It pulls everything automatically using Amazon Seller’s API. Yep, real-time data straight from your listings. Zero manual input means zero errors.

Oh, and you also get detailed analytics on traffic and conversions. So you’ll know if people bounced faster than a rubber ball or actually bought something.

How to use Portals

Check out this tutorial if you want to get started fast. It walks you through setting up your first landing page, generating QR codes for product inserts and making your listings look like you know what you’re doing (even if you don’t).

Pro tip: Want to track conversions from a flyer, a Facebook ad and a TikTok link separately? Create three different Portals with unique Amazon Attribution links. Then compare performance in the analytics dashboard and double down on what’s actually working. This is how real brands grow.

Review

Portals is one of those tools sellers skip because they’re too busy messing with PPC. But here’s the thing, sending traffic to Amazon without a decent landing page is like showing up to a date in Crocs. You’re not gonna convert.

It’s easy to use, it’s powerful and it gives you control over how your brand looks outside Amazon. As someone who’s been a Helium 10 partner and messing with Amazon tools since Jeff Bezos still had hair, I can tell you this one’s worth having if you want to stand out from the crowd.

Pros

• Custom landing pages that actually look professional
• Pulls data directly from your Amazon listings
• Includes QR codes, attribution links, inserts… the full kit
• Analytics included (so you know if it works or not)
• No need to hire a designer

Cons

• Needs a paid Helium 10 plan to access full features
• Not useful if you don’t drive external traffic (but you should!)
• No A/B testing inside the tool (yet)

Our score

Alternatives to Helium 10 Portals

Here you can find the top Helium 10 Portalss alternatives

Zontracker

Zon.Tools

Zonbase

Viral Launch

About the author

Jordi Ordonez

Amazon and ecommerce Consultant at JordiobDotCom | Website

I’m an independent eCommerce and Amazon consultant.

Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.

Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ​​ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.

Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.

Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.

Social
LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez