Follow-Up is Helium 10’s secret weapon to automate seller feedback and ASIN review requests using pre-built templates and triggers like “send this email 72h after the order is delivered” or “only send if it’s an FBA order, not FBM.”

Let’s take a look at what Follow-Up can actually do for you.

Why use a Helium 10 Follow-Up strategy?

If you sell on Amazon, you already know that staying competitive and delivering solid customer service is non-negotiable. One smart way to level up is by automating post-sale communication with Follow-Up by Helium 10.

By the way, I’m a Helium 10 Seller Solutions Hub Partner, guest author on their blog and I've even been on their podcast. So yeah, I’ve used their tools a lot.

Having a follow-up strategy in place boosts your ASIN reviews and seller feedback. And yeah, both are key if you want better conversion rates. And conversion rate (CVR) just happens to be one of the biggest ranking factors in the A9 algorithm, so… no brainer.

With Follow-Up, you can fire off customized emails that include product tips, discounts and recommendations. And yep, you get data on opens, clicks and other sexy metrics so you know if you’re doing things right.

Benefits of Helium 10’s Follow-Up

Improve your seller rating

Respond faster, fix issues and avoid bad reviews. That means a higher rating, which also helps with visibility on Amazon.

Boost your brand rep

Automating your customer service with Follow-Up lets you keep your brand reputation clean and earn loyalty without chasing every email manually.

Create loyal buyers

Send timely, personalized messages that don’t feel robotic. Order confirmations, feedback requests, “thanks for buying” all handled on autopilot.

Key features of Follow-Up

Message templates

Pre-written templates ready to go. Customize them to make sure they sound like you, not like a robot who learned English from a legal disclaimer.

Automated message flows

Set up sequences for every customer interaction: order confirmation, delivery, review request, follow-up if there’s no response… You get the idea.

Review request campaigns

Increase your review count by sending emails at the perfect moment. Monitor your review metrics and jump on bad feedback quickly.

Order confirmation emails

Send instant confirmations post-purchase. Set expectations from day one and cut down on “Where's my order???” emails.

Tips to get the most out of Follow-Up

• Personalize your messages. No one likes generic emails. Use their name, reference the item they bought and talk like a human.
• A/B test your messages. Try different formats and see what gets better open and click rates. Let data, not your gut, guide you.
• Add incentives. Discounts, freebies or just solid advice on how to use the product. Give people a reason to come back.
• Monitor your reviews. Keep tabs on customer sentiment. Spot problems before they become refunds.

Pro tip: Set up custom rules to avoid sending emails to customers who already left a review or opened a case. Helium 10 lets you filter by order status, country, fulfillment type and more. This reduces spammy vibes and keeps you in the safe zone with Amazon's TOS.

How to use Follow-Up

Conclusion

Using Follow-Up isn’t about spamming people, it’s about working smarter. With the right setup, you’ll boost your reviews, lower your return rates and create happier customers. And let’s be honest, that’s what keeps the cash coming in.

Remember: personalize, test, use incentives and check your review metrics. And hey, don’t forget I’m a Helium 10 Seller Solutions Hub Partner, if you're lost I can help.

Review

Helium 10’s Follow-Up is one of the easiest ways to automate and personalize your post-sale communications without burning out answering the same messages every day. Whether you're asking for reviews or just sending a thank you, it saves time and adds that professional touch your brand needs.

It’s not the flashiest tool in the Helium 10 suite, but it’s one of the most practical. And in Amazon, practical = more reviews = more sales = more dinero. So yeah, don’t sleep on it.

Pros

• Automates review and feedback requests
• Includes customizable templates
• Lets you segment by fulfillment type (FBA/FBM)
• Compliant with Amazon’s messaging rules
• Great for busy sellers scaling fast

Cons

• Only works for Amazon (no eBay, Walmart etc.)
• Can be too much if you only sell a few items per month
• Requires careful setup to stay compliant with Amazon TOS

Our score

Alternatives to Helium 10 Follow-up

Here you can find the top Helium 10 Follow-ups alternatives

Zonmaster

Zonguru

Viral Launch

Tracefuse

About the author

Jordi Ordonez

Amazon and ecommerce Consultant at JordiobDotCom | Website

I’m an independent eCommerce and Amazon consultant.

Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.

Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ​​ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.

Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.

Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.

Social
LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez