Intentwise

Intentwise is a complete Amazon, Walmart, Criteo and Instacart advertising platform for Sellers, Vendors, aggregators, and high-volume agencies.

Includes every feature you can think of such as campaign automation, audit / recommendations, competitive intelligence and data infrastructure for Amazon, Instacart, Criteo, Target, Walmart, and more.

The platform helps users collect, organize, visualize, and analyze their Amazon and ecommerce data to maximize performance and build a sound data strategy for competing on retail marketplaces. In addition to its analytics capabilities, Intentwise also offers ad optimization and demand side platform (DSP) advertising services. Oh! and it also works for Amazon Vendor's Amazon Marketing Services.

This is not another Amazon Advertising tool. To me, this is one of the best I've put my hands on, really similar to other major tools as Quartile or Perpetua.

Intentwise features

Intentwise offers a range of features to help users accelerate their Amazon and ecommerce growth. These features include:

Amazon Advertising

• Retail-Aware Ad Optimization: Ad Optimizer helps users manage ad spend across Amazon and other retailers with automated recommendations, AI- and rules-based flexible bid management, insights on competitors, and customer service.
• Keeping up with changes on Amazon and retail platforms: provides automated recommendations on best practices for Amazon ads and retail media, including account structure, keyword targeting, product targeting, and more.
• Amazon Seller and Amazon Vendor integrated
• Works for every Amazon Marketplace worldwide, as long as you integrate the tool with your account
• Automation and customization as well as manual set-up: use Intentwise's proprietary AI-based bidding algorithm or define your own bid automation rules.

Analytics Cloud for Amazon

• Intentwise Analytics Cloud automates the collection, reporting, and analysis of Amazon data, expanding the breadth of users' data and automating its collection from sources such as Amazon Sponsored Ads, Amazon Seller Central, Amazon Vendor Central, Amazon DSP, Amazon Marketing Stream, Amazon Marketing Cloud and Marketplace Intelligence
• Custom dashboards: quickly build custom dashboards for their team and clients using pre-built templates and automatic data integration with tools like Tableau, Microsoft Power BI, Microsoft Excel, SAP BusinessObjects, and Looker Studio (Google Data Studio).
• Exportable data: send data to destinations such as Amazon Redshift, Snowflake, Microsoft SQL Server, and PostgreSQL.

Amazon DSP Advertising

• Intentwise's Demand Side Platform (DSP) uses Amazon audience data to help brands reach new audiences on and off Amazon.
• Self-serve reporting and analytics: provides innovative reporting, segmentation, and visualization tools to help users understand their performance and optimize their campaigns.
• Targeting and retargeting options: target your audiences using demographics, interests, behaviors, and other data points, as well as retarget visitors to your ecommerce or your Amazon PDP's (Product Detail Pages)

Walmart Ads

Campaign management capabilities, performance diagnostics, and analytics for Walmart Ads

Criteo

Easily manage your advertising campaigns integrating Intentwise with Criteo, the platform used by Costco, Target, and Best Buy for advertising

Instacart Ads

Instacart partners with 55,000 stores across 5,500+ cities in North America to deliver groceries. If you're selling on their Marketplace or own one of this stores, you can manage your ads from Intentwise's platform.

Intentwise integrations

Works for every Amazon Marketplace, even the Middle East marketplaces!

Integrates with tools and platforms such as:

• Amazon DSP
• Amazon Marketing Cloud
• Amazon Marketing Stream
• Amazon Redshift
• Amazon Seller Central
• Amazon Sponsored Ads
• Amazon Vendor Central
• Criteo (Costco, Target, Best Buy ads)
• Instacart Ads
• Looker Studio
• Microsoft Excel
• Microsoft Power BI
• Microsoft SQL Server
• PostgreSQL
• SAP BusinessObjects
• Snowflake
• Tableau
• Walmart Ads
• And more

Pricing

4 pricing plans available, altough 3 of them don't disclose their pricings

Intentwise Advertising Platform – Starting at $500

Includes:

• Unlimited users
• Personalized on-boarding
• Expert chat support
• Volume and term discounts available

Intentwise Amazon Analytics Cloud – non disclosed pricing

• Access to data connectors: Looker Studio (Google Data Studio), Tableau & Excel
• Access to a reporting API
• Includes Amazon Advertising, Seller Central, Vendor Central & Marketplace Intelligence

On-Demand Account Audits – non disclosed pricing

• Detailed account audit with Amazon advertising experts
• Review of best practices and new Amazon advertising capabilities

For Agencies & Manufacturing Rep Firms – non disclosed pricing

• Cross-account reporting and analytics
• Automations to enable rapid scaling
• Personalized training and support

Review

As I already said, this is not “one more Amazon advertising tool“. This is for professional advertisers, Vendors, large Sellers, agencies or Amazon aggregators looking to improve and scale their performance on Amazon and other ecommerce platforms.

One of the key benefits of Intentwise is its ad optimization feature which is integrated with sales channels such as Amazon Seller, Vendor, Walmart Ads, Criteo and Instacart Ads. All in one place. So it's easier for your to optimize campaigns, manage budgets and check your real time sales. It's automated recommendations, flexible bid management options, and insights on competitors are really helpful to manage your ad spend and optimize your campaigns.

Intentwise's analytics capabilities are also a strong selling point, with its ability to collect, organize, visualize, and analyze data from a wide range of sources to help users make informed decisions about their ecommerce strategy. Additionally, the company's demand side platform (DSP) advertising service allows users to reach new audiences and drive growth through targeted and retargeted campaigns.

There are a few potential drawbacks to consider with Intentwise. The company does not publicly disclose its pricing plans or costs, which could be a barrier for some users who are unsure if the tool is within their budget. Additionally, while Intentwise offers a range of integrations with popular tools and platforms but it's not compatible with all systems and workflows.

Pros

• Awesome features, including ad optimization, analytics, and demand side platform (DSP) advertising
• Killer features such as Amazon, Criteo, Instacart and Walmart Ads integration
• Automated recommendations
• Flexible bid management options for ad optimization
• 24/7 live chat and personalized onboarding support

Cons

• Most pricing plans and costs are not publicly disclosed
• Not working for Amazon KDP (you can have that on Perpetua and Quartile, both Intentwise's rivals)
• May not be compatible with all systems and workflows
• They added an API back in 2020, but it's not working anymore

Our score