The best products to sell on Amazon

The best products to sell on Amazon are those with high demand, low competition, compact size, low logistical costs, and that solve specific customer needs. Selling on Amazon has become one of the best ways to start an online business. With thousands of customers searching for products daily, finding the right items to sell is the smartest decision to achieve success.

My name is Jordi Ordóñez, and I am an expert in Ecommerce & Amazon. I’ll explain which products are the most profitable, how you can identify them, and what mistakes to avoid when selling.

What makes a product successful on Amazon?

Success on Amazon depends on several factors. It’s not enough to have an attractive product; you need to analyze the market, understand your competition, and optimize every aspect of your strategy.

Key factors for choosing profitable products

Successful products typically share certain characteristics:

• High demand and low competition: The product should have enough interested buyers without being oversaturated with sellers.
• Small size and lightweight: This reduces shipping and storage costs, increasing your profit margins.
• Competitive pricing: Products priced between €15 and €50 tend to perform well, as they are affordable for buyers while leaving sufficient profit margin.
• Recurring consumption: Items that customers frequently repurchase, such as personal care products, generate continuous sales.

Market and competition analysis on Amazon

Before deciding on a product, research the market. Use tools like Jungle Scout, Helium 10, or AMZScout to analyze sales trends, search volume, and competition. Additionally, review similar product reviews to identify what customers value (and what they don’t).

Importance of reviews and ratings

On Amazon, reviews are fundamental to conversions. Products with good ratings attract more buyers. That’s why choosing an item that stands out for its quality and encourages positive reviews is essential.

Best-selling product categories on Amazon

Some categories consistently generate high sales. Here’s a look at the most popular ones:

Electronics and tech accessories

Technology is always in demand. Items like headphones, chargers, mobile phone cases, and gaming accessories are highly sought after. They are small, lightweight, and, if chosen wisely, can offer attractive profit margins.

Home and kitchen products

From closet organizers to kitchen utensils, practical products that solve everyday problems are favorites on Amazon. Look for innovative items or those that are hard to find in physical stores.

Beauty and personal care items

The beauty category is massive on Amazon. Products like creams, masks, makeup tools, and natural shampoos are ideal, especially if they align with trends like vegan or sustainable ingredients.

Toys and kids’ games

There is always a demand for toys, particularly during key times like Christmas or the start of the school year. Educational games and STEM (Science, Technology, Engineering, and Math) toys are a growing market.

Books and eBooks: Always a safe bet

Although it might seem like a saturated category, physical and electronic books continue to sell well. If you can identify specific niches, such as practical guides or novels in trending genres, you can stand out.

How to identify high-demand products on Amazon

To maximize your chances of success, you need to know what people are searching for. Here are some strategies.

Using tools like Jungle Scout or Helium 10

These tools analyze sales and search data to help you identify products with potential. You can filter by sales volume, competition level, and profitability.

Trend and keyword analysis

In addition to tools, use resources like Google Trends or Amazon’s autocomplete function to identify trends. For example, during the pandemic, home fitness products experienced a surge.

Seasonal vs. evergreen products

Seasonal products, like Halloween costumes or Christmas decorations, can be profitable but typically have limited sales windows. On the other hand, evergreen products, such as desk organizers, sell year-round, generating consistent income.

The best products to sell on Amazon by profitability

Here are the best types of products to sell on Amazon, ranked by profitability.

Small and lightweight products: Logistic advantages

Items like mobile phone cases, reusable water bottles, or pet accessories are ideal because they take up little space and are cost-effective to ship. This is crucial for keeping your costs low if you use the Fulfillment by Amazon (FBA) program.

Personalized or niche items

Niche products often have less competition. For example, a set of watercolor brushes targeted at artists or sportswear with unique designs can attract specific audiences.

Mobile device accessories

Chargers, car mounts, adapters, and screen protectors are always in demand. Just make sure to offer something that stands out, like higher quality or an innovative design.

Sports and fitness equipment

From resistance bands to yoga mats, the fitness market continues to grow. The key is to find functional products that stand out for their durability or design.

Common mistakes when choosing products to sell on Amazon

Avoiding certain mistakes can save you a lot of money and frustration.

Underestimating shipping and storage costs

If you choose large or heavy products, you could end up paying more in logistics than you earn. Always calculate these expenses before committing.

Choosing products with high competition

While a popular product might seem attractive, if it’s dominated by big brands or dozens of sellers, it will be challenging to stand out. Look for less saturated markets.

Ignoring Amazon’s policies and restrictions

Amazon has strict rules about what you can sell. Some products, like food or cosmetics, require special approvals. Research thoroughly before purchasing inventory.

Final tips for choosing winning products

Follow these tips to select the best products to sell on Amazon.

Validate the idea before investing

Test with small quantities of inventory to see how the market responds. This allows you to adjust your strategy without significant financial risk.

Start small

Don’t buy large volumes of products until you’re confident there is demand. This is especially important if you’re new to Amazon.

Optimize your listings to attract more buyers

Create attractive titles, include high-quality images, and use clear descriptions with relevant keywords. These elements are key to improving your visibility and conversion rate.

The key to succeeding on Amazon is finding products that combine high demand, low competition, and good profit margins. Keep in mind that the market is constantly changing, and you must stay updated and adapt. At Jordi Ordóñez Consulting, we can help you choose the best strategy to sell efficiently on Amazon. Contact us to start this journey and achieve your goals.

More posts