Helium 10 Scribbles is a nifty little tool made to help you optimize your Amazon listings by letting you organize and stuff your keywords into your titles, bullet points, and product descriptions without going crazy copying and pasting things in Excel.
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Listing optimization is one of those Amazon tasks that can make or break your ranking. And trust me, if you don’t use the right keywords (and I mean keywords that actually drive traffic, not random junk), you’re throwing your chances of selling straight into the bin.
One thing I really like about Scribbles is its super straightforward interface that lets you just start writing without getting lost in tabs. You’ve got templates for titles, bullets, descriptions, and a nice little panel showing you what keywords you’ve used and what’s still missing. It even helps you add alt text to your images (yes, images matter too, amigo). Alt text isn’t just for SEO – it’s for accessibility and conversions too. And Scribbles nails it.
Pro Tip: If you want to level up your listing, Cerebro from Helium 10 lets you spy on your competitors' keywords. Extract their traffic magnets and plug them directly into Scribbles. Boom. Instant boost.
Now, this used to be *the* go-to tool inside Helium 10 for listing work. But they’ve rolled out some new stuff: Listing Analyzer and Listing Builder, which have basically become the Scribbles 2.0. Still, Scribbles has its place if you're into the basics or want to get your feet wet before diving into the fancy stuff.
How does Helium 10 Scribbles work?
Scribbles is basically a keyword visualizer for your listings. You paste in your list of keywords (ideally the ones you got from Magnet or Cerebro – remember I’m a Helium 10 Seller Solutions Hub Partner and guest author on the Helium 10 blog, so trust me on this), and it shows you which ones you’ve used, how many times, and which ones are still missing.
You just start typing, and it highlights keywords in real time as you include them in your title, bullets, and description. It even counts how many characters you’ve got left per section, so you don’t end up with “Title too long” errors on Seller Central.
Another cool thing is the integration with the rest of the Helium 10 suite. Scribbles plays nicely with tools like Magnet (for keyword discovery), Cerebro (reverse ASIN search), and even inventory tools, if you're juggling stock and listings at the same time. Which, let’s face it, you probably are.
How to use Scribbles
Here’s a quick walkthrough I made for sellers who want to get started with Scribbles the right way:
Review
I’ve used Scribbles on and off since the early days of Helium 10, back when they were still experimenting with interfaces and tools inside the suite. It’s great for beginners and even helpful for advanced users when you want to get quick results without messing around too much. The keyword tracking panel is super useful, especially if you’re optimizing listings in bulk or launching a new product.
That said, Scribbles has been slightly pushed to the background with the release of Listing Builder, which gives you a more comprehensive flow. If you’re already deep into the Helium 10 ecosystem, it makes sense to use Builder. But Scribbles still works and works well – especially if you want a fast, no-BS workflow that keeps you focused.
Pros
- Simple, intuitive interface
- Shows keyword usage in real-time
- Easy character and word count limits for titles/bullets
- Integrates with Cerebro, Magnet, and other Helium 10 tools
- Quick to learn, ideal for beginners
Cons
- Feels outdated compared to Listing Builder
- No keyword suggestions – you need to bring your own
- Not ideal for multi-language listings
- No direct publishing to Seller Central
Our score
- Number of features (3)
- Pricing (4)
- Learning curve (3)
- User friendly (3)
Summary
I’ve used Scribbles on and off since the early days of Helium 10, back when they were still experimenting with interfaces and tools inside the suite. It’s great for beginners and even helpful for advanced users when you want to get quick results without messing around too much. The keyword tracking panel is super useful, especially if you’re optimizing listings in bulk or launching a new product.
That said, Scribbles has been slightly pushed to the background with the release of Listing Builder, which gives you a more comprehensive flow. If you’re already deep into the Helium 10 ecosystem, it makes sense to use Builder. But Scribbles still works and works well – especially if you want a fast, no-BS workflow that keeps you focused.
Pros
- Simple, intuitive interface
- Shows keyword usage in real-time
- Easy character and word count limits for titles/bullets
- Integrates with Cerebro, Magnet, and other Helium 10 tools
- Quick to learn, ideal for beginners
Cons
- Feels outdated compared to Listing Builder
- No keyword suggestions – you need to bring your own
- Not ideal for multi-language listings
- No direct publishing to Seller Central
Alternatives to Helium 10 Scribbles
Here you can find the top Helium 10 Scribbless alternatives
About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
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LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez
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