Helium 10 Xray is a product research and competitor analysis tool built to help Amazon sellers dig into the juicy data behind the listings and find out what’s really going on. You can analyze everything from sales estimates to revenue, reviews, and even inventory levels. Basically, it helps you figure out what to sell and what to skip on Amazon. And yes, it’s part of the Helium 10 Chrome Extension (no need to download anything else).
Table of Contents
Pro Tip: If you’re already using Black Box for product research (and you should), run Xray right after to double-check market saturation and spot your real competitors. It’s like running a background check on every ASIN you like.
Features
Here’s where things get spicy. Xray brings several tools together into one easy interface—especially useful when you're trawling through the SERPs and trying to figure out if that next garlic press is a winner or just another dud.
- Research straight from the SERPs: Pop open Xray while browsing Amazon and it’ll lay out product data directly on the page. Estimated sales, revenue, number of sellers, inventory… the whole nine yards.
- Spy on your competitors: See who’s dominating the Buy Box, what their pricing strategy is, and whether their reviews are legit or just smoke and mirrors.
- Listing optimization helper: Need keyword data? Xray feeds it into your listing optimization strategy, especially if you mix it with Cerebro or Magnet.
- Sales velocity and inventory data: Knowing how fast a product moves (and how much stock the top sellers are hoarding) is gold. That’s where Xray really flexes.
- Built-in extras: Tools like the Profit Calculator and Rank Tracker are integrated. You get a clear picture of potential ROI before you even order a sample.
Limitations of Helium 10 Xray
- Only works on Amazon and Walmart: If you’re selling on Etsy, Shopify, or Mercado Libre… this ain’t your tool. Xray sticks to the big guys.
- You need to know what you’re doing: It’s not rocket science, but if you're brand new to e-commerce, the data can be overwhelming. You’ll need to spend some time learning the ropes.
How to use Xray
Here’s a quick tutorial I did where I walk through exactly how I use Helium 10 Xray on a daily basis as part of my product validation routine:
TL;DR
Helium 10 Xray is one of those tools that, once you start using it, you wonder how you ever managed without it. It lets you go from “hmm, this might sell” to “here’s exactly why I’m sourcing this product” in just a few clicks. It’s powerful, fast, and deadly accurate if you know what to look for.
As a Helium 10 Seller Solutions Hub Partner, and someone who’s written for the Helium 10 blog and been invited to their podcast, I’ve seen a LOT of tools out there. Xray stands out because it’s not just another widget—it’s actually useful, actionable, and designed for real sellers. Whether you're doing online arbitrage, launching a private label, or just nosing around Amazon niches, Xray should be on your toolbar.
Review
After using Helium 10 Xray for several years across dozens of client accounts, I can say it’s become part of my standard research stack. When paired with other tools from the Helium 10 suite like Black Box, Cerebro, or Magnet, it delivers data that gives you an unfair advantage—especially if you know how to interpret it properly.
The Chrome Extension is solid, the interface is easy to use, and it doesn’t crash like some others I won’t name. Plus, it’s got enough filters to help even the pickiest seller narrow things down. I’d recommend it to anyone who takes their Amazon business seriously—and not just because I partner with Helium 10, but because it works.
Pros
- Built into the Chrome Extension—no separate software
- Real-time data on sales, revenue, reviews, and inventory
- Compatible with Black Box and other Helium 10 tools
- Includes Rank Tracker and Profit Calculator
- Updated frequently with new features
Cons
- Only works on Amazon and Walmart
- Can be overwhelming for beginners
- Requires a paid plan for full access
Our score
- Number of features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
Summary
After using Helium 10 Xray for several years across dozens of client accounts, I can say it’s become part of my standard research stack. When paired with other tools from the Helium 10 suite like Black Box, Cerebro, or Magnet, it delivers data that gives you an unfair advantage—especially if you know how to interpret it properly.
The Chrome Extension is solid, the interface is easy to use, and it doesn’t crash like some others I won’t name. Plus, it’s got enough filters to help even the pickiest seller narrow things down. I’d recommend it to anyone who takes their Amazon business seriously—and not just because I partner with Helium 10, but because it works.
Pros
- Built into the Chrome Extension—no separate software
- Real-time data on sales, revenue, reviews, and inventory
- Compatible with Black Box and other Helium 10 tools
- Includes Rank Tracker and Profit Calculator
- Updated frequently with new features
Cons
- Only works on Amazon and Walmart
- Can be overwhelming for beginners
- Requires a paid plan for full access
Alternatives to Helium 10 Xray
Here you can find the top Helium 10 Xrays alternatives
About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
Social
LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez
I gotta say, after reading this article on Helium 10 Xray, Im seriously considering trying it out. It seems like it has some pretty cool features. But hey, can anyone tell me about any limitations theyve experienced with it?
Helium 10 Xray sounds awesome, but does it really live up to its hype? 🤔
it is, Julissa, at least to me. Being able to check revenue, sales and sales velocity directly from Amazon SERPs is awesome and it helps me a lot with my audits