Epinium is an all-in-one software for Amazon Sellers and Amazon Vendors and with a focus on SEO and PPC campaigns. It provides tools and features that optimize your Amazon listings, automate your Amazon PPC campaigns, offer a global dashboard for monitoring your business, and perform SEO audits and optimization.
Table of Contents
Actually, this is the tool I use for my SEO and PPC audits, as it provides a global ASIN listed document with what you need to improve with suggestions based on AI and bussiness intelligence.
Features
SEO Audit
Conduct an SEO audit of your entire Amazon Vendor account to increase your organic visibility and sales. Epinium scans all your ASINs and identifies SEO improvements based on Amazon's “Retail Readiness” criteria. It also offers content optimization features for titles, bullets, descriptions, and backend search terms.
- Spreadsheet view
- Edit Titles, Bullet Points and HTML Descriptions
- Bulk edit
- Control reviews, ratings, stock, buybox, number of sellers
- Data export
- One-click changes update to Amazon
- Changes checker
The software audits your accounts and give you actionable insights to improve your performance. Some of those tasks are:
- Optimization of titles, bullet points, descriptions, images and A+ content
- Review and rating tracking
- Buybox checker
- Stock availability
Global Multi-account with One-click Implementation
Can you imagine being able to have all the data, from all your Amazon accounts and all the markets in one platform? Epinium allows you to link your accounts easily using the same log in that you have on Amazon.
ChatGPT optimization
Optimize your organic positioning on Amazon and improve your Amazon Ads results with the help of artificial intelligence. Epinium's advanced AI algorithm generates titles, bullets and descriptions in multiple languages, all optimized with the keywords your customers are searching for.
Amazon PPC with AI
Epinium creates, launches, and optimizes your Amazon Ads using sophisticated artificial intelligence algorithms. Set your ACoS target and desired daily budget and let Epinium take care of the rest. It also offers automatic budget management settings to maximize ROI based on traffic, spend, and performance.
Epinium's Campaign Manager also offers the same tools as on Seller Central plus additional features to make the campaign management faster and easier:
- Status and budget bulk edit
- Search term to keyword manager
- Multi-campaign creation
- Products to advertise recommendations
- Autopilot
Global Dashboard
Insights and tracking on multiple countries in just one dashboard, both for Amazon Seller and Amazon Vendor: revenue sell-out, organic vs. ad revenue, best seller rank, advertising investment, sessions and conversion rate. This dashboard provides a comprehensive overview of your account's profitability.
Analytics dashboard
Check your relevant metrics of all your accounts together or filter by account, country, brand or product. You will see your performance such as:
- FBA and FBM sales by day
- Organic vs. Paid revenue
- BSR tracker by country
Amazon Backend Keywords Auto Optimization
Products on Amazon show up only if the keywords of the listing match the users search query. But many times, you are unable to add a particular keyword to your listing since it does match the description of your product. This is where the less known ‘Amazon Backend Keywords’ comes into the picture.
Amazon Backend Keywords are the hidden search terms that can be added to a product listing to boost its visibility. In Europe and America, you can add up to 249 bytes into your Amazon Backend Keywords. But you need to do a great effort checking your keywords in titles and bullets points and removing duplicates. On the other hand you will probably setup only once and then forget to change in the future. However, it is highly recommended updating your keywords because the keyword performance is changing weekly.
Having said that, Epinium is the only software that analyzes the performance of your keywords in campaigns every 24 hours. Check if you are using the most potential words in titles and bullet points. Epinium automatically adds the best keywords to your Backend keywords even if you haven’t used them in the listing yet. Thanks to this feature, you can be sure that your products always have the best organic keywords.
FBA
Another feature that you can find in the Software is the FBA Stock Forecast that will help you to prepare your FBA shipments base on stock and sales forecast. This feature even gives you the chance to set up with paneuropean fulfilment and other variables.
- Stock Forecast
- Products to convert in FBA recommendations
Brands manager
If you check listings of the same brand on Amazon, you will see that sometimes the the brand name is spelled differently in the various countries. Epinium knows it and for that reason have built a feature to manage products between brands.
Pricing
Every plan includes the following features:
- 14-days free trial (No credit card required)
- Listing Audit
- Amazon SEO Optimization
- Keywords Optimization
- Advertising management
- Reporting
- Unlimited Products
- Multi-Accounts
- 9 International Marketplaces
- Expert Support
Starter plan: 19,99€ / month
Suit for Sellers under $5.000 revenue / month
Starter plan: starting at 19,99€ / month
Suit for Sellers under $5.000 revenue / month
Growing business plan: starting at 129,99€ / month
Suit for Sellers with +$20.000 revenue to $139.000/ month
Enterprise plan: starting at 349,90€ / month
Suit for Sellers with +$140.000 revenue to $400.000 / month
Epinium review
If you are an agency selling Amazon services, you definitely need Epinium. It will make your life easier and you will be able to scale your business by adding thousands of listings and campaigns to the same account and for every Amazon marketplace.
Just imagine for a moment that you're managing 10 brands in 5 countries and you can focus all your SEO and PPC efforts in just one software for 349,99€ / month. Sounds great, does it?
Personally, Epinium has revolutionized the way I manage my client's SEO audits and PPC campaigns: it's so easy to add thousands of listings and campaigns, plus the advanced SEO and PPC optimization tools based on an automatic audit showing you the pain points of your ASINs has been a game-changer for me as a solopreneur (I don't have a team to scale an agency). Epinium is a must-have for those looking to scale their business and optimize their Amazon strategy efficiently and with less work
Our score
- Number of features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
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About the author
Jordi Ordonez
I work as an independent eCommerce and Amazon consultant.
Clients
Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home and many other clients.
Lecturer & Teacher
I teach and have been a speaker at: Meet Magento, Prestashop, Prestashop Day, SEMRush, Cambra de Comerç Barcelona, ClinicSEO, Ecommbeers, Ecommbrunch, Ecommercetour.com, Ecommfest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos and The Valley. In addition, I have done in-company trainings for brands such as Orange and Adidas.
Writer
I collaborate writing articles for Helium 10 blog, Shopify, SEMRush, La Vanguardia, eCommerce-news.es, Marketing4ecommerce...
Partner
Helium 10, Jungle Scout, Avask, Sellzone, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com and FBASuite.com
Social
LinkedIn, Twitter, Wikipedia, Youtube, Quora, ISNI 0000000513224289, About Jordi Ordonez
