If you’ve ever looked at a huge keyword list thinking “how the hell do I turn this chaos into something usable?”, you’re gonna love Helium 10 Frankenstein. It’s one of those small tools inside the Helium 10 suite that does a very specific job — and it does it really well.
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And since I’m a Helium 10 Seller Solutions Hub Partner, guest writer for their blog, and I’ve been invited to their podcast (yes, they let me talk into a mic), I can tell you one thing: Frankenstein is underrated. Most sellers use it for cleaning up keyword lists, but there's a lot more you can squeeze out of it.
Why use Helium 10 Frankenstein?
There are three main reasons to use Frankenstein, and none of them include staring at spreadsheets for hours:
First, it helps you reverse-engineer what’s working for your competitors. Grab their keyword strategy, strip out the noise, and boom — you’ve got something usable for your own listings.
Pro tip: Pair Frankenstein with Helium 10 Cerebro (their reverse ASIN tool) to extract keywords directly from your competitors’ listings. Do the spy thing, but with better ROI.
Second, it’s a time-saver when you’re building or optimizing your product listings. You can spot weak keywords in your own listing, find gaps, and tighten up your copy using only the terms that actually convert.
And last but not least: Frankenstein can help you spot pricing trends. It’s not a full-blown pricing tool, but combined with the rest of Helium 10, you’ll have enough data to know if you’re overcharging, undercharging, or just hanging out in the wrong zip code.
How to use Helium 10 Frankenstein to improve your listings
Using Frankenstein is easier than trying to explain to your family what you do for a living on Amazon.
Start by pasting a raw keyword list — this can be from a Cerebro report, Magnet, or even some random keyword dump from your VA. Then start stripping it down. Remove duplicates, single-letter terms, ASINs, and filter by word length, frequency, or whatever makes your life easier.
Frankenstein gives you a clean, prioritized keyword list you can actually use for listing optimization, PPC, or just to brag about your keyword strategy in a LinkedIn post.
Once you’ve cleaned up the list, you can plug it into Scribbles or Listing Builder to optimize titles, bullets, backend keywords, and even A+ content. It’s the first step in any proper Amazon SEO workflow.
How to use Frankenstein (video tutorial)
TL;DR
Frankenstein is not flashy. It doesn’t have AI-generated graphs or animations. But if you’re serious about cleaning and organizing your keyword strategy, this tool is pure gold. And if you’re already deep into the Helium 10 ecosystem like me (again: Helium 10 Seller Solutions Hub Partner, guest author, podcast guest… all the badges), this is a no-brainer.
Use Frankenstein regularly and your keyword workflow will go from chaos to clean in seconds. Plus, it’s super useful when you’re doing bulk edits across listings or trying to figure out why your PPC campaign is burning cash faster than it earns it.
Review
Helium 10 Frankenstein is one of those tools you didn’t know you needed until you try it. It’s dead simple, ultra-focused, and does one job: take your bloated keyword lists and turn them into optimized, usable data. Combined with Cerebro, Magnet, and Listing Builder, it becomes a lethal tool in your listing optimization workflow.
If you’re running serious keyword research and don’t want to waste hours cleaning things manually, Frankenstein should be part of your arsenal. It’s quick, efficient, and built to do exactly what you need — with no fluff and no distractions.
Pros
- Removes duplicates, ASINs, and useless terms in seconds
- Perfect for prepping keyword lists for Listing Builder or Scribbles
- Super easy to use, even if you're new to Helium 10
- Saves a ton of time on keyword cleanup
Cons
- Very focused: if you’re looking for AI or bells and whistles, this isn’t it
- You’ll need to pair it with other tools (like Cerebro) to get the full keyword workflow
Our score
- Number of features (4)
- Pricing (4)
- Learning curve (4)
- User friendly (4)
Summary
Helium 10 Frankenstein is one of those tools you didn’t know you needed until you try it. It’s dead simple, ultra-focused, and does one job: take your bloated keyword lists and turn them into optimized, usable data. Combined with Cerebro, Magnet, and Listing Builder, it becomes a lethal tool in your listing optimization workflow.
If you’re running serious keyword research and don’t want to waste hours cleaning things manually, Frankenstein should be part of your arsenal. It’s quick, efficient, and built to do exactly what you need — with no fluff and no distractions.
Pros
- Removes duplicates, ASINs, and useless terms in seconds
- Perfect for prepping keyword lists for Listing Builder or Scribbles
- Super easy to use, even if you're new to Helium 10
- Saves a ton of time on keyword cleanup
Cons
- Very focused: if you’re looking for AI or bells and whistles, this isn’t it
- You’ll need to pair it with other tools (like Cerebro) to get the full keyword workflow
Alternatives to Helium 10 Frankenstein
Here you can find the top Helium 10 Frankensteins alternatives
About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
Social
LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez