If you’re serious about optimizing your Amazon listings and improving your keyword indexing, let me introduce you to one of the most underrated tools in the Helium 10 suite: the Index Checker.
Table of Contents
By the way, I’m not just another guy talking about tools—I'm a Helium 10 Seller Solutions Hub Partner, guest author on the Helium 10 blog, and yep, I’ve been on their podcast too. So yes, I’ve tested this tool inside and out (and sideways too).
The Helium 10 Index Checker allows sellers to quickly and easily identify the best keywords for their product listings, while also spotting potential issues that might be keeping you from ranking higher.
It works by analyzing your product page content—title, bullets, backend keywords, description—and then comparing it to the competition. It’s like a little SEO spy, but on your side.
Amazon A9 indexation
A9 is Amazon’s search algorithm and, honestly, it behaves a lot like Google’s. Here’s how it works:
- Extraction: A9 reads your ASIN’s content and pulls out the keywords
- Indexation: It then indexes your ASIN for those keywords (and suggested ones)
- Ranking: Finally, it ranks your product. If your sales velocity is good, you go up. If not… you know what happens.
How to use the Index Checker?
Watch the demo here if you’re the “show me, don’t tell me” type.
The Index Checker gives you 3 types of results, depending on what kind of indexing you want to check:
- Traditional index: Searches your keyword + ASIN combo on Amazon
- Field-ASIN index: Searches the keyword only
- Storefront index: Checks if the keyword shows up in your Amazon storefront
Pro tip: Test your main keywords in all three index modes. Just because you're indexed in the Field-ASIN check doesn’t mean you're indexed in the Storefront. That’s especially important for branded search and long-tail keywords. And yeah, I learned this one the hard way…
Benefits
- More visibility: Optimizing with the right keywords = higher rankings = more eyeballs = more clicks
- Better rankings: You’ll know exactly what’s working and what’s not, so you can tweak accordingly
- More sales: This is the real deal. Keyword indexing = traffic = potential for sales = hopefully profit (if your margins aren’t from another century)
Review
I’ve tested dozens of keyword indexing tools over the years (ok, for Google, but still), but Helium 10 Index Checker stands out because it doesn’t just guess—it checks what’s *really* going on inside Amazon. No fluff. No theory. Just real-world data and indexing results you can actually use.
Plus, it’s fast. You don’t need to be a rocket scientist or an Excel ninja to get actionable insights. If you’ve ever spent hours trying to figure out why a keyword isn’t performing, this tool will save you from tearing your hair out.
Pros
- Built into the Helium 10 suite, no extra cost
- 3 different indexation methods
- Super easy to use
- Gives you visibility on keyword performance like few tools out there
Cons
- Only works for Amazon (obviously)
- Doesn’t replace full keyword research—pair it with Magnet and Cerebro
- Requires a Helium 10 plan to access full features
Our score
- Number of features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
Summary
I’ve tested dozens of keyword indexing tools over the years (ok, for Google, but still), but Helium 10 Index Checker stands out because it doesn’t just guess—it checks what’s *really* going on inside Amazon. No fluff. No theory. Just real-world data and indexing results you can actually use.
Plus, it’s fast. You don’t need to be a rocket scientist or an Excel ninja to get actionable insights. If you’ve ever spent hours trying to figure out why a keyword isn’t performing, this tool will save you from tearing your hair out.
Pros
- Built into the Helium 10 suite, no extra cost
- 3 different indexation methods
- Super easy to use
- Gives you visibility on keyword performance like few tools out there
Cons
- Only works for Amazon (obviously)
- Doesn’t replace full keyword research—pair it with Magnet and Cerebro
- Requires a Helium 10 plan to access full features
Alternatives to Helium 10 Index Checker
Here you can find the top Helium 10 Index Checkers alternatives
About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
Social
LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez
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