Helium 10 Cerebro is a keyword research tool built for Amazon sellers who want to find high-traffic, low-competition keywords without melting their brain over spreadsheets. It runs on the Reverse ASIN method, meaning you plug in up to 10 ASINs and Cerebro spits out their keyword data, both organic and sponsored. Boom, done. Hey! and now working for Walmart too!
Table of Contents
Quick heads-up: I’m a Helium 10 Seller Solutions Hub Partner, I write on their blog and I’ve even popped up on their podcast. So yeah, I’ve played around with their tools more than a little.
Features of Helium 10 Cerebro
Cerebro Reverse ASIN Lookup
Plug in your competitors’ ASINs and you’ll instantly see which keywords are sending them traffic and sales. It’s like legal spying, just with a side of SEO.
Keyword Search Volume
Knowing how often people search for a term on Amazon is half the fight. Cerebro gives you exact search volumes so you can jump on hot keywords before the rest of the sellers even notice them.
Competitor Analysis
Wanna see how you compare to that annoying seller with 4,000 reviews? Cerebro lines up your keyword rankings vs theirs so you know where to focus your SEO or PPC.
Keyword Difficulty Score
This score shows how hard it’ll be to rank for a keyword. Super handy when you’re deciding where to put your budget or just want some easy wins.
Search Terms Optimization
You get crystal-clear data to tweak your listings and backend keywords. It’s not wizardry, it’s just Cerebro doing its thing.
How to use Helium 10 Cerebro
4-step process to pull keyword data with Cerebro
- Select your marketplace (e.g. Amazon.com, Amazon.de… you get the idea)
- Enter an ASIN of a product you want to analyze
- Click “Get Competitors” to automatically gather up to 10 related ASINs
- Hit “Get Keywords” and you’ll get a juicy list of keywords with search volume, CPC, competition level etc.
Pro tip: Grab your top 3 competitor ASINs and run them all at once in Cerebro. Then filter by high search volume + low CPR score. That’s the good stuff. Don’t tell your competitors.
Cerebro’s filters (and yeah, there are a ton)
- ABA Top 3 ASINs Click Share & Conv. Share
- Amazon Choice
- Amazon Recommended Rank
- Cerebro IQ Score
- CPR (Cerebro Product Rank)
- Competing Products
- Organic Rank
- Sponsored Rank
- Search Volume + Trend
- Suggested PPC Bid
- Keyword Sales
- Title Density
- Match Type
- Exclude/Phrase filters
- Word Count
Cerebro data output
Here’s what you’ll get for each ASIN and its child variations:
- Keyword Phrase
- Search Volume
- Search Volume Trend
- Keyword Sales
- Organic Rank
- Sponsored ASINs and Rank
- Suggested PPC Bid
- Title Density
- Match Type
- CPR Score (approx. units to rank page 1 organically)
- Cerebro IQ Score
- Competing Products
Benefits of using Cerebro
- Supercharged keyword research: You’ll stop guessing and start ranking
- Outsmart your competitors: Reverse ASIN lookup + all that juicy data = next-level SEO
- Saves you time: No more keyword guesswork. Spend that time optimizing not digging around
Limitations
- Amazon & Walmart only: No love for Etsy, Shopify or other platforms
- You need to know a bit of SEO: If you don’t know what a keyword match type is, expect a short learning curve. But hey, that’s what my blog is for
How to use it
Review
I’ve tested Cerebro on a bunch (actually, A LOT) of client accounts and it’s consistently one of the most useful keyword tools for Amazon sellers. The keyword data per ASIN is nuts and the filters let you dig until you hit keyword gold. Whether you’re launching, scaling or optimizing, Cerebro slots right into your Amazon toolbox.
And no, I’m not just saying this because I’m a Helium 10 Partner or write for them or popped up on their podcast. It’s just a damn solid tool. That’s all.
Pros
- Reverse ASIN lookup is killer
- Includes advanced filters like CPR, Title Density, PPC bid
- Handles up to 10 ASINs at once
- IQ Score helps you spot low-competition keywords
- Works with most Amazon marketplaces
Cons
- Bit of a learning curve if you're new to keyword research
- No external integrations
Our score
- Number of features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
Summary
I’ve tested Cerebro on a bunch (actually, A LOT) of client accounts and it’s consistently one of the most useful keyword tools for Amazon sellers. The keyword data per ASIN is nuts and the filters let you dig until you hit keyword gold. Whether you’re launching, scaling or optimizing, Cerebro slots right into your Amazon toolbox.
And no, I’m not just saying this because I’m a Helium 10 Partner or write for them or popped up on their podcast. It’s just a damn solid tool. That’s all.
Pros
- Reverse ASIN lookup is killer
- Includes advanced filters like CPR, Title Density, PPC bid
- Handles up to 10 ASINs at once
- IQ Score helps you spot low-competition keywords
- Works with most Amazon marketplaces
Cons
- Bit of a learning curve if you're new to keyword research
- No external integrations
Alternatives to Helium 10 Cerebro
Here you can find the top Helium 10 Cerebros alternatives
About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
Social
LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez
Cerebro now includes new metrics such as Amazon Brand Analytics CVR and CTRs which you can find on the Reverse ASIN results. I haven’t found that on your post
I love Cerebro, it’s a really amazing powerful tool for Reverse ASIN and to get organic and paid keywords from your competitors! Here are some quick tips by Bradley Sutton himself https://www.youtube.com/watch?v=Ywsov3DbtUI
Thanks for sharing, Salva, we love Bradleys tips!
The best reverse ASIN tool on the market, no need to try another one folks, except if you want to reverse ASIN products from Blegium xDDD
Mosssssssdef!
I really like Cerebro, but the IQ Score was never useful to any of my campaigns. In my experience, I think you better rely on XRay’s sales velocity, better than the IQ Score
100% agree, Vec. Sales Velocity is the only metric we, as experts, use for our strategies. IQ Score usually equals “8” no matter what the keyword is
Just wanted to share my experience with Helium 10 Cerebro. This tool has been instrumental in optimizing our Digital Native Vertical BRand in the Sports vertical keyword strategy.
The ability to see which keywords my competitors are ranking for has opened up new opportunities I hadn’t considered (and steal some of them too xD).
Plus, using these insights to build my PPC campaigns has improved my ad efficiency significantly. Pairing Cerebro with Magnet for keyword expansion has really maximized my listing’s visibility. Highly recommend!