If you’re serious about optimizing your Amazon listings and want to make sure your keywords are actually indexing, let me show you one of the most slept-on tools in the Helium 10 suite, the Index Checker.

And just so you know, I’m not some random dude rambling about tools, I’m a Helium 10 Seller Solutions Hub Partner, guest author on the Helium 10 blog and yeah, I’ve even been on their podcast. So yep, I’ve put this tool through the wringer.

The Helium 10 Index Checker helps you figure out which keywords your product is actually indexed for, and where things might be going sideways when you’re not showing up in search results.

It scans your product page content, title, bullets, backend keywords, description, then checks what’s going on with the competition. Basically, it’s your little SEO mole inside Amazon.

Indexación Amazon A9

A9 is Amazon’s search algorithm and honestly, it’s not that different from Google’s. Here’s the flow:

• Extraction: A9 reads your ASIN’s content and grabs the keywords
• Indexation: Then it indexes your ASIN for those keywords (and some related ones)
• Ranking: Finally, it ranks your product. If your sales velocity is good, you go up. If not… well, tough luck

¿Cómo usar el Index Checker?

Watch the demo here if you’re more into “show me” than “tell me”:

The Index Checker gives you 3 types of results depending on what kind of indexing you want to check:

• Traditional index: Checks your keyword + ASIN combo on Amazon
• Field-ASIN index: Searches just the keyword
• Storefront index: Sees if the keyword shows up in your Amazon storefront

Pro tip: Test your main keywords in all three index modes. Just because you’re indexed in Field-ASIN doesn’t mean you’re showing up in Storefront. This matters a lot for branded searches and long-tail keywords. Trust me, I’ve learned that the hard way…

Beneficios

• More visibility: Better keywords = better rankings = more people see you = more clicks
• Better rankings: You’ll know what’s working and what’s not so you can tweak it
• More sales: Indexing = traffic = sales (assuming your margins aren’t from the Ice Age)

Revisar

I’ve tested tons of keyword indexing tools over the years (mostly for Google, but hey, same vibe) and the Helium 10 Index Checker stands out because it doesn’t guess, it shows you what’s really happening inside Amazon. No fluff, no theory, just actual data you can work with.

Also, it’s fast. No need to be a data nerd or Excel wizard to get something useful out of it. If you’ve ever lost a day trying to figure out why a keyword isn’t ranking, this tool might just save your sanity.

Pros

• Included in the Helium 10 suite, no extra cost
• Three different indexation checks
• Súper fácil de usar
• Gives you a clear view of keyword performance

Contras

• Only works on Amazon (duh)
• It’s not a full keyword research tool, use it with Magnet and Cerebro
• You need a Helium 10 plan to unlock the full thing

Nuestro puntaje

Alternativas al Index Checker Helium 10

Aquí puede encontrar las alternativas Top Helium 10 Index Checkers

Zonguru

Zonbase

Viral Launch

Unicorn Smasher

Sobre el autor

Jordi Ordonez

Amazon y consultor de comercio electrónico  en  JordioBDotcom  |  Sitio web

Soy un consultor independiente de comercio electrónico y Amazon .

Clientes
que he trabajado con marcas como Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Niza Palomas, Castañer, Due-Home y muchos otros.

Profesor y profesor
He hablado y enseñado en eventos como Meet Magento, Prestashop Day, Semrush, Cambra de Comerç Barcelona, ​​ClinicSeo, EXIMBEERS, COMEMBRUNCH, COMERMERCETOUR.COM, ECOMMFEST, EOI, ESIC-ICEMD, FOXIZE, GENERALITATATATATATATATA CATALUNINA, INSDI, QUENTOS, AND VALLEY. También he entregado sesiones de capacitación en la compañía para las principales marcas como Orange y Adidas.

Escritor
que regularmente contribuyo artículos en el Helium 10 , Shopify , Semrush , La Vanguardia , Ecommerce News , Marketing4ECommerce y otros.

Partner
Helium 10 , Jungle Scout , Avask , Helium 10 Seller Solutions Hub Partner , SaaS4Marketing , H10-WP.com , FBasuite.com y un socio de confianza de Tracefuse .

Social
LinkedIn , Twitter , Wikipedia , YouTube , Quora , ISNI 0000000513224289 , sobre Jordi Ordonez