If you’ve ever stared at a massive keyword list thinking “how the hell do I turn this mess into something useful?”, you’re gonna love Helium 10 Frankenstein. It’s one of those small tools in the Helium 10 suite that does one job, and does it damn well.
Table of Contents
And since I’m a Helium 10 Seller Solutions Hub Partner, guest writer on their blog and I’ve even been on their podcast (yeah, they let me talk on a mic), I’ll say this straight up: Frankenstein is seriously underrated. Most sellers just use it to clean up keyword lists, but you can squeeze a lot more out of it.
Why use Helium 10 Frankenstein?
There are three good reasons to use Frankenstein, and none of them involve spending hours lost in spreadsheets:
First, it helps you reverse-engineer what’s working for your competitors. Grab their keyword strategy, strip the noise and boom, you’ve got something usable for your listings.
Pro tip: Pair Frankenstein with Helium 10 Cerebro (their reverse ASIN tool) to pull keywords straight from your competitors’ listings. Spy mode on, but with better ROI.
Second, it saves you a bunch of time when building or tweaking your product listings. You can spot weak spots in your own keywords, find gaps and tighten up your copy using only terms that actually convert.
And last but not least, Frankenstein helps you spot pricing trends. It’s not a full-on pricing tool, but when you mix it with other Helium 10 data, you’ll know if you’re charging too much, too little or just parked in the wrong zip code.
How to use Helium 10 Frankenstein to improve your listings
Using Frankenstein is easier than trying to explain to your family what you actually do for a living on Amazon.
Start by pasting in a raw keyword list, whether it’s from a Cerebro report, Magnet or just a random dump your VA sent you. Then cut the crap. Remove duplicates, single-letter junk, ASINs and filter by word length, frequency or whatever keeps you sane.
Frankenstein gives you a clean, prioritized keyword list you can use for listing optimization, PPC or just to flex on LinkedIn.
Once your list is cleaned up, plug it into Scribbles or Listing Builder to fine-tune your titles, bullets, backend keywords and even A+ content. It’s the starting point for any decent Amazon SEO workflow.
How to use Frankenstein (video tutorial)
TL;DR
Frankenstein’s not flashy. No AI graphs, no animations. But if you’re serious about keyword cleanup and organization, this thing is solid gold. And if you’re already deep in the Helium 10 ecosystem like I am (again, Seller Solutions Hub Partner, guest writer, podcast guest… I’ve got all the stamps), this one’s a no-brainer.
Use Frankenstein regularly and your keyword chaos will turn into order in seconds. Super handy when you're bulk editing listings or figuring out why your PPC campaign is setting money on fire.
Review
Helium 10 Frankenstein is one of those tools you didn’t know you needed until you actually use it. It’s stupid simple, laser focused and does one thing: turns bloated keyword lists into clean, usable data. Combine it with Cerebro, Magnet and Listing Builder, and it becomes a beast in your listing optimization workflow.
If you're doing serious keyword research and don’t want to waste your life cleaning stuff by hand, Frankenstein needs to be in your toolbox. It’s fast, efficient and built to do exactly what you want, no fluff, no distractions.
Pros
- Removes duplicates, ASINs and garbage terms in seconds
- Perfect for prepping keyword lists for Listing Builder or Scribbles
- Stupid easy to use even if you're new to Helium 10
- Saves a ton of time on keyword cleanup
Cons
- Very focused, if you want AI or shiny stuff, this ain’t it
- You’ll need other tools (like Cerebro) to run a full keyword workflow
Our score
- Number of features (4)
- Pricing (4)
- Learning curve (4)
- User friendly (4)
Summary
Helium 10 Frankenstein is one of those tools you didn’t know you needed until you actually use it. It’s stupid simple, laser focused and does one thing: turns bloated keyword lists into clean, usable data. Combine it with Cerebro, Magnet and Listing Builder, and it becomes a beast in your listing optimization workflow.
If you're doing serious keyword research and don’t want to waste your life cleaning stuff by hand, Frankenstein needs to be in your toolbox. It’s fast, efficient and built to do exactly what you want, no fluff, no distractions.
Pros
- Removes duplicates, ASINs and garbage terms in seconds
- Perfect for prepping keyword lists for Listing Builder or Scribbles
- Stupid easy to use even if you're new to Helium 10
- Saves a ton of time on keyword cleanup
Cons
- Very focused, if you want AI or shiny stuff, this ain’t it
- You’ll need other tools (like Cerebro) to run a full keyword workflow
Alternatives to Helium 10 Frankenstein
Here you can find the top Helium 10 Frankensteins alternatives
About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
Social
LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez