Helium 10 Magnet is one of those tools I wish I had when I started selling on Amazon. This beast helps you find keywords that actually bring traffic, and not just any traffic, we’re talking people ready to smash that “Add to Cart” button.
Table of Contents
Magnet is all about finding profitable keywords based on real search behavior, not on gut feelings. It’s part of the Helium 10 suite, and yep, I’m a Helium 10 Seller Solutions Hub Partner, guest author on their blog and I’ve even jumped on their podcast. So yeah, I’ve spent quite some time with this one.
Available data
Magnet works for both Amazon and Walmart and spits out a bunch of juicy keyword metrics:
- Amazon Brand Analytics Total Click Share
- Amazon Brand Analytics Total Conv. Share
- Competing Products
- Cerebro Product Rank
- Keyword Phrase
- Magnet IQ Score
- Match Type
- Search Volume Trend
- Search Volume
- Sponsored ASINs
- Title Density
You can use it to get keyword suggestions from scratch or go full beast mode and analyze up to 200 keywords in bulk.
Pro Tip: Wanna go full Sherlock on your competitors? Combine Magnet with Helium 10 Cerebro and run a reverse ASIN lookup. You’ll uncover their keyword goldmine without even knocking on the door.
How does it work
Magnet pulls data straight from Amazon’s keyword search index and runs it through Helium 10’s own algorithm. It gives you keywords that are not just trendy, but actually useful.
The tool does the heavy lifting. No more wasting time guessing what people are typing into the search bar. Just drop in a seed keyword or product info and Magnet takes care of it. Boom, done.
Oh yeah, there’s also a feature called Keyword Difficulty. It helps you figure out which keywords are a pain to rank for and which ones are low-hanging fruit. Super handy when you’re planning your listings and don’t want to go head-to-head with the big fish.
How to use Helium 10's Magnet
Review
Helium 10 Magnet is one of those tools that makes keyword research suck less and work better. Whether you’re launching something new or fine-tuning your listings, it gives you actual insights instead of dumping a bunch of numbers on you.
I’ve used it with all kinds of clients from niche brands to big-time Amazon sellers and the results are solid: more relevant traffic, better targeting and in many cases, more sales. If you pair it with Cerebro, you’re playing in another league. But even solo, Magnet more than holds up.
Pros
- Pulls keyword data straight from Amazon’s index
- Bulk keyword analysis (up to 200 at once)
- Keyword difficulty score is super useful
- Integrates well with other Helium 10 tools
- Works for both Amazon and Walmart
Cons
- Can be a bit much for new users
- Works best when combined with other Helium 10 tools, so it’s really part of a bigger suite
- Basic plan doesn’t unlock all the features
Our score
- Number of features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
Summary
Helium 10 Magnet is one of those tools that makes keyword research suck less and work better. Whether you’re launching something new or fine-tuning your listings, it gives you actual insights instead of dumping a bunch of numbers on you.
I’ve used it with all kinds of clients from niche brands to big-time Amazon sellers and the results are solid: more relevant traffic, better targeting and in many cases, more sales. If you pair it with Cerebro, you’re playing in another league. But even solo, Magnet more than holds up.
Pros
- Pulls keyword data straight from Amazon’s index
- Bulk keyword analysis (up to 200 at once)
- Keyword difficulty score is super useful
- Integrates well with other Helium 10 tools
- Works for both Amazon and Walmart
Cons
- Can be a bit much for new users
- Works best when combined with other Helium 10 tools, so it’s really part of a bigger suite
- Basic plan doesn’t unlock all the features
Alternatives to Helium 10 Magnet
Here you can find the top Helium 10 Magnets alternatives
About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
Social
LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez
You’re right, Jungle Scout analyser can’t handle 200 keywords at a time