Misspellinator is a keyword research tool from the Helium 10 suite (yeah, the same one I’m a partner of through the Helium 10 Seller Solutions Hub, I’ve written for their blog and even been on their podcast, true story). The tool helps you find misspelled keywords that customers actually use on Amazon when they’re typing like maniacs or using just one hand. And yep, you can turn those typos into sales. Nice, right?
With Misspellinator you get access to a bunch of juicy misspelled keywords that people type every single day, and that still trigger search results and purchases. What does that mean for you? More visibility with less competition, and ideally a few extra euros or dollars in your pocket.
The tool scrapes and analyzes millions of search queries to find common typos and generates a list of words and phrases you can plug into your backend keywords or use in PPC campaigns. Think of it like SEO for people with clumsy fingers.
Pro Tip: Don’t just use Misspellinator on its own. Combine it with Helium 10’s Cerebro to extract the keywords your competitors are ranking for, then check if some of those can be typo-targeted too. Keyword kung fu, baby.
So what’s the deal? You can use misspelled keywords in backend search terms and PPC targeting. Would I drop them in a title or bullet point? Nope. It looks messy and it’s not worth killing your CTR just to squeeze in a few extra impressions. Keep the typos hidden in backend fields or use them for cheap long-tail PPC targets. That’s where the magic is.
And yep, Misspellinator is part of Helium 10, one of the top Amazon tool suites out there. (I’m a bit biased because I’m in their partner program and collaborate with them all the time, but hey, that means I actually know how this thing works).
How to use Misspellinator
Here’s a video walkthrough on how to use it
Review
Misspellinator is a niche tool, but it does exactly what it promises. It's not something you’ll use daily, but when you’re optimizing backend keywords or launching a campaign that targets cheap long-tails, it’s super handy. Especially if you’re on a tight ad budget and want to lower CPC as much as possible.
It’s also dead simple to use. No need to be an SEO wizard to get results from it. And since it's part of the Helium 10 suite, you can easily plug the data into tools like Frankenstein, Scribbles or Listing Builder. Perfect for sellers who want to do things right without overcomplicating their life.
Pros
- Finds misspelled keywords you’d never think of
- Great for backend keyword slots and PPC campaigns
- Part of the Helium 10 suite so works well with the rest of the tools
- Data is solid and always updated
- Super fast to use, like 5 minutes and done
Cons
- Not useful for every product or category
- You need a Helium 10 paid plan to use it
- Can’t or shouldn’t use the keywords in public-facing content
Our score
- Number of features (3)
- Pricing (3)
- Learning curve (4)
- User friendly (3)
Summary
Misspellinator is a niche tool, but it does exactly what it promises. It's not something you’ll use daily, but when you’re optimizing backend keywords or launching a campaign that targets cheap long-tails, it’s super handy. Especially if you’re on a tight ad budget and want to lower CPC as much as possible.
It’s also dead simple to use. No need to be an SEO wizard to get results from it. And since it's part of the Helium 10 suite, you can easily plug the data into tools like Frankenstein, Scribbles or Listing Builder. Perfect for sellers who want to do things right without overcomplicating their life.
Pros
- Finds misspelled keywords you’d never think of
- Great for backend keyword slots and PPC campaigns
- Part of the Helium 10 suite so works well with the rest of the tools
- Data is solid and always updated
- Super fast to use, like 5 minutes and done
Cons
- Not useful for every product or category
- You need a Helium 10 paid plan to use it
- Can’t or shouldn’t use the keywords in public-facing content
Alternatives to Helium 10 Misspellinator
Here you can find the top Helium 10 Misspellinators alternatives
About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
Social
LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez
It’s not very useful, as it only fixes misspellings. But you can use it to generate misspellings for the Search Terms / Backend Keywords. That’s an advanced tip no one actually uses
Was soll dieses Werkzeug verwenden? Suchen Sie nach ortographischen Fehlern oder Generälen, um neue Schlüsselwörter zu finden?