Helium 10 Audiences

Launching a product on Amazon without testing the main image, the copy, the idea, the price… is like jumping into a pool without checking if there's water in it. That’s where Helium 10 Audiences comes in — a tool that feels like cheating (but legally).

As a Helium 10 Seller Solutions Hub Partner, guest author on their blog and former guest on their podcast, I can say it’s one of the most underrated weapons inside Helium 10. Basically, it lets you A/B test product ideas, creatives, or whatever you want in front of real people. In other words: it gives you answers before you waste money.

How does Helium 10 Audiences work?

You don’t need a PhD to use it. It’s one of the simplest tools in Helium 10's ecosystem. Here’s what you do:

1. Audience creation: You build a custom audience (like a mini focus group) based on interests, behaviors, etc.
2. Create your poll: Ask something like “Which image makes you want to click?” or “Which logo looks more premium?”
3. Add your options: Classic A/B testing or go wild with multivariate testing (add 3, 4, 5 versions if you want).
4. Choose your audience: Go broad or get specific with 40+ predefined audience segments.
5. Launch your poll: You hit the button, they get the question, you grab a coffee.
6. Check the results: Minutes later, feedback starts pouring in.

What are the conditions?

Audience reach

For now, Helium 10 Audiences only works with US-based respondents. They’re working on adding other countries — fingers crossed for EU soon.

Poll timing

You start seeing responses within minutes. Full feedback time depends on how niche your target audience is and how long your poll is. The broader the audience, the faster it gets filled.

Cost

Starts at $50 for a single-question poll with 50 answers ($1 per response). Add conditions like filtering by age or gender and the price adjusts. You’ll see the total update in real-time at the bottom of the poll builder.

Restrictions

Helium 10 Audiences is a market research tool, not a shady black hat tactic. You can’t:

• Ask for personal data
• Redirect users to external sites or forms
• Request reviews or purchases
• Show super confusing images or broken questions

Pro tip: Before launching a listing change or a new product, run a quick Helium 10 Audience test comparing your main image with your top 3 competitors. Ask: “Which one would you click first?” You'll instantly see how your product stands in the battlefield. This is literally what big DTC brands pay agencies thousands for. You’ve got it for fifty bucks.

How to use Helium 10 Audiences

I made a quick tutorial so you don’t get lost

Review

Helium 10 Audiences is the type of tool that, once you use it, makes you question why you ever launched a listing blind. It’s quick, cheap, and gives you direct insight from real people. For Amazon Sellers, this means skipping the guesswork and going straight to the data.

And again, as someone who’s a Helium 10 partner, has written for their blog, and been on their podcast — I’ve seen sellers turn a flop into a win just by testing headlines or images with this tool. Seriously, this isn’t just for big brands or PPC nerds. It’s for everyone who wants to stop playing roulette with their listings.

Pros

• Super easy to use
• Feedback in minutes
• Affordable testing from $50
• Over 40 audience segments
• No need to connect Amazon data — pure idea testing

Cons

• Only works with US audiences (for now)
• Can get pricey if you go niche with filters
• Not useful for direct conversion testing (only opinions)

Our score

Alternatives to Helium 10 Audiences

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Zonguru

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Viral Launch

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About the author

Jordi Ordonez

Amazon and ecommerce Consultant at JordiobDotCom | Website

I’m an independent eCommerce and Amazon consultant.

Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.

Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ​​ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.

Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.

Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.

Social
LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez