Helium 10 Cerebro is a keyword research tool tailored for Amazon sellers who want to find high-traffic, low-competition keywords without going nuts comparing spreadsheets. It works with the Reverse ASIN method, meaning you plug in up to 10 ASINs and Cerebro spits out their keyword data—both organic and sponsored. Boom. That’s it.
Table of Contents
And before we go deeper: I’m a Helium 10 Seller Solutions Hub Partner, regular guest author on the Helium 10 blog, and I’ve even been on their podcast. So yeah, I’ve spent a *little* time with their tools.
Features of Helium 10 Cerebro
Cerebro Reverse ASIN Lookup
Plug in your competitors’ ASINs and you’ll instantly see which keywords are driving their traffic and sales. It’s like legal spying—but make it SEO.
Keyword Search Volume
Knowing how often people search for a term on Amazon is half the battle. Cerebro shows you exact search volumes so you can jump on hot keywords before the rest of the sellers even know what hit them.
Competitor Analysis
Wanna see how you stack up against that annoying seller with 4,000 reviews? Cerebro compares your keyword rankings vs theirs, so you know where to focus your SEO or PPC efforts.
Keyword Difficulty Score
This score tells you how hard it’s going to be to rank for a keyword. Super useful when deciding where to invest your budget—or when you just want quick wins.
Search Terms Optimization
You’ll get clear data on how to improve your listings and backend keywords. It’s not magic, it’s Cerebro.
How to use Helium 10 Cerebro
4-step process to pull keyword data with Cerebro
- Select your marketplace (e.g. Amazon.com, Amazon.de… you get the idea)
- Enter an ASIN of a product you want to analyze
- Click “Get Competitors” to automatically gather up to 10 related ASINs
- Hit “Get Keywords” and you’ll get a tasty list of relevant keywords, with search volume, CPC, competition level, etc.
Pro tip: Grab your top 3 competitor ASINs and run them all at once in Cerebro. Then filter by high search volume + low CPR score. That’s your goldmine. Don’t tell your competitors.
Cerebro’s filters (and yes, there are tons)
- ABA Top 3 ASINs Click Share & Conv. Share
- Amazon Choice
- Amazon Recommended Rank
- Cerebro IQ Score
- CPR (Cerebro Product Rank)
- Competing Products
- Organic Rank
- Sponsored Rank
- Search Volume + Trend
- Suggested PPC Bid
- Keyword Sales
- Title Density
- Match Type
- Exclude/Phrase filters
- Word Count
Cerebro data output
Here’s what you’ll get for each ASIN and its child variations:
- Keyword Phrase
- Search Volume
- Search Volume Trend
- Keyword Sales
- Organic Rank
- Sponsored ASINs and Rank
- Suggested PPC Bid
- Title Density
- Match Type
- CPR Score (approx. units to rank page 1 organically)
- Cerebro IQ Score
- Competing Products
Benefits of using Cerebro
- Supercharged keyword research: You’ll stop guessing and start ranking.
- Outsmart your competitors: Reverse ASIN lookup + all that juicy data = next-level SEO strategy.
- Saves you time: No more keyword guesswork. Spend that time optimizing, not researching.
Limitations
- Amazon-only: No love for Etsy, Shopify, or other platforms (yet—Walmart support is in the pipeline).
- You need to know a bit of SEO: If you don’t know what a keyword match type is, you’ll need a quick learning curve. But hey, that’s what my blog’s for.
How to use it
Review
I’ve tested Cerebro across countless client accounts and it’s consistently one of the most useful keyword tools for Amazon sellers. The amount of data you get per ASIN is unreal, and the filtering capabilities let you slice and dice until you find keyword gold. Whether you’re launching, scaling, or optimizing, Cerebro fits right into your workflow.
And again, not just saying this because I’m a Helium 10 Partner or because I write for their blog or joined their podcast. It’s just a damn good tool. Period.
Pros
- Reverse ASIN lookup is a game-changer
- Includes advanced filters like CPR, Title Density, PPC bid
- Supports up to 10 ASINs at once
- IQ Score helps you spot low-competition keywords
- Works with most Amazon marketplaces
Cons
- Only works for Amazon (Walmart support coming)
- Steep learning curve if you're new to keyword research
- No external integrations
Our score
- Number of features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
Summary
I’ve tested Cerebro across countless client accounts and it’s consistently one of the most useful keyword tools for Amazon sellers. The amount of data you get per ASIN is unreal, and the filtering capabilities let you slice and dice until you find keyword gold. Whether you’re launching, scaling, or optimizing, Cerebro fits right into your workflow.
And again, not just saying this because I’m a Helium 10 Partner or because I write for their blog or joined their podcast. It’s just a damn good tool. Period.
Pros
- Reverse ASIN lookup is a game-changer
- Includes advanced filters like CPR, Title Density, PPC bid
- Supports up to 10 ASINs at once
- IQ Score helps you spot low-competition keywords
- Works with most Amazon marketplaces
Cons
- Only works for Amazon (Walmart support coming)
- Steep learning curve if you're new to keyword research
- No external integrations
Alternatives to Helium 10 Cerebro
Here you can find the top Helium 10 Cerebros alternatives
About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
Social
LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez
Cerebro now includes new metrics such as Amazon Brand Analytics CVR and CTRs which you can find on the Reverse ASIN results. I haven’t found that on your post
I love Cerebro, it’s a really amazing powerful tool for Reverse ASIN and to get organic and paid keywords from your competitors! Here are some quick tips by Bradley Sutton himself https://www.youtube.com/watch?v=Ywsov3DbtUI
Thanks for sharing, Salva, we love Bradleys tips!
The best reverse ASIN tool on the market, no need to try another one folks, except if you want to reverse ASIN products from Blegium xDDD
Mosssssssdef!
I really like Cerebro, but the IQ Score was never useful to any of my campaigns. In my experience, I think you better rely on XRay’s sales velocity, better than the IQ Score
100% agree, Vec. Sales Velocity is the only metric we, as experts, use for our strategies. IQ Score usually equals “8” no matter what the keyword is
Just wanted to share my experience with Helium 10 Cerebro. This tool has been instrumental in optimizing our Digital Native Vertical BRand in the Sports vertical keyword strategy.
The ability to see which keywords my competitors are ranking for has opened up new opportunities I hadn’t considered (and steal some of them too xD).
Plus, using these insights to build my PPC campaigns has improved my ad efficiency significantly. Pairing Cerebro with Magnet for keyword expansion has really maximized my listing’s visibility. Highly recommend!