Helium 10 Competitive Advantage is basically Market Tracker on steroids, built exclusively for Helium 10 Diamond Plan users. If you're serious about selling on Amazon (and not just cosplaying as a seller), this dashboard is pure gold. It’s more visual, more intuitive and gives you real insights instead of just dumping numbers on you.
Table of Contents
Yes, I’m a Helium 10 Seller Solutions Hub Partner, a regular guest author on their blog, and I’ve even popped up on the Helium 10 podcast. But this isn’t fanboy talk this tool actually delivers. I've tested it, pushed it, nearly broken it… and it's solid.
While the classic Market Tracker gives you a peek, Helium 10 Competitive Advantage is the one with night vision goggles and a tactical vest. It shows how your product's performing, highlights strengths and points out the parts of your listing that are just kind of… meh.
Key features
Welcome to filter paradise. The new version lets you fine-tune your market analysis like a DJ spinning vinyl:
- Average 30-Day Revenue
- Average 30-Day Unit Sales
- Price Range
- Product Title Contains/Does Not Contain
- Fulfillment Type
- Rating Score
- Number of Ratings
- Brand
- ASIN filter
Core Features
Real-time Data
Market Tracker walked so Competitive Advantage could run. Real-time data on listings, pricing, sales… all the juicy stuff. You can analyze millions of products without frying your brain and tweak your game like a pro.
Real-time Competitor Analysis
Yes, it spies on your competitors. You get live updates on their pricing, inventory and sales velocity. It’s like insider trading, except legal and Amazon-approved 😅
Real-time Alerts
Set alerts for stockouts, competitor price drops or rising trends. No more refreshing your listings like a maniac. Go live your life.
Real-time Market Trends
This is the good stuff: it shows trending products, demand shifts, search volumes… Basically, it tells you what’s heating up before everyone else catches on. Like TikTok, but profitable.
💡 PRO TIP (Advanced): Combine Competitive Advantage with Cerebro and Magnet for keyword clustering. You’ll not only track market movements you’ll own visibility. Start by spotting ASINs with weak SEO and reverse-engineer their gaps to win with PPC.
So yeah, this isn’t just another dashboard. It’s a tactical control center for sellers who mean business. If you’re on the Diamond Plan and not using Competitive Advantage, you’re just leaving money on the table. And we don’t do that here.
Review
Helium 10 Competitive Advantage is one of those tools that quietly flips the game once you start using it. The real-time insights are addictive and suddenly you start seeing market gaps everywhere. If you’re running a portfolio or managing multiple brands, this is the kind of thing you wish Amazon had built (but didn’t, obviously).
The catch? It’s Diamond Plan only. Not cheap. But if you're already in the 5 or 6-figure club, the ROI makes it a no-brainer. And if you're not there yet, this might help you get there.
Pros
- Live competitor data (no more guessing)
- More filters than a VSCO influencer
- Actionable market trends
- Custom alerts that actually help
- Built into your Helium 10 Diamond Plan
- Works great with Cerebro and Magnet
Cons
- Diamond Plan only (tough luck, newbies)
- Some filters take getting used to
- You might end up nerding out over graphs for hours
Our score
- Number of features (5)
- Pricing (5)
- Learning curve (4)
- User friendly (4)
Summary
Helium 10 Competitive Advantage is one of those tools that quietly flips the game once you start using it. The real-time insights are addictive and suddenly you start seeing market gaps everywhere. If you’re running a portfolio or managing multiple brands, this is the kind of thing you wish Amazon had built (but didn’t, obviously).
The catch? It’s Diamond Plan only. Not cheap. But if you're already in the 5 or 6-figure club, the ROI makes it a no-brainer. And if you're not there yet, this might help you get there.
Pros
- Live competitor data (no more guessing)
- More filters than a VSCO influencer
- Actionable market trends
- Custom alerts that actually help
- Built into your Helium 10 Diamond Plan
- Works great with Cerebro and Magnet
Cons
- Diamond Plan only (tough luck, newbies)
- Some filters take getting used to
- You might end up nerding out over graphs for hours
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About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
Social
LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez