If you’re serious about optimizing your Amazon listings and want to make sure your keywords are actually indexing, let me show you one of the most slept-on tools in the Helium 10 suite, the Index Checker.
Table of Contents
And just so you know, I’m not some random dude rambling about tools, I’m a Helium 10 Seller Solutions Hub Partner, guest author on the Helium 10 blog and yeah, I’ve even been on their podcast. So yep, I’ve put this tool through the wringer.
The Helium 10 Index Checker helps you figure out which keywords your product is actually indexed for, and where things might be going sideways when you’re not showing up in search results.
It scans your product page content, title, bullets, backend keywords, description, then checks what’s going on with the competition. Basically, it’s your little SEO mole inside Amazon.
Amazon A9 indexation
A9 is Amazon’s search algorithm and honestly, it’s not that different from Google’s. Here’s the flow:
- Extraction: A9 reads your ASIN’s content and grabs the keywords
- Indexation: Then it indexes your ASIN for those keywords (and some related ones)
- Ranking: Finally, it ranks your product. If your sales velocity is good, you go up. If not… well, tough luck
How to use the Index Checker?
Watch the demo here if you’re more into “show me” than “tell me”:
The Index Checker gives you 3 types of results depending on what kind of indexing you want to check:
- Traditional index: Checks your keyword + ASIN combo on Amazon
- Field-ASIN index: Searches just the keyword
- Storefront index: Sees if the keyword shows up in your Amazon storefront
Pro tip: Test your main keywords in all three index modes. Just because you’re indexed in Field-ASIN doesn’t mean you’re showing up in Storefront. This matters a lot for branded searches and long-tail keywords. Trust me, I’ve learned that the hard way…
Benefits
- More visibility: Better keywords = better rankings = more people see you = more clicks
- Better rankings: You’ll know what’s working and what’s not so you can tweak it
- More sales: Indexing = traffic = sales (assuming your margins aren’t from the Ice Age)
Review
I’ve tested tons of keyword indexing tools over the years (mostly for Google, but hey, same vibe) and the Helium 10 Index Checker stands out because it doesn’t guess, it shows you what’s really happening inside Amazon. No fluff, no theory, just actual data you can work with.
Also, it’s fast. No need to be a data nerd or Excel wizard to get something useful out of it. If you’ve ever lost a day trying to figure out why a keyword isn’t ranking, this tool might just save your sanity.
Pros
- Included in the Helium 10 suite, no extra cost
- Three different indexation checks
- Super easy to use
- Gives you a clear view of keyword performance
Cons
- Only works on Amazon (duh)
- It’s not a full keyword research tool, use it with Magnet and Cerebro
- You need a Helium 10 plan to unlock the full thing
Our score
- Number of features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
Summary
I’ve tested tons of keyword indexing tools over the years (mostly for Google, but hey, same vibe) and the Helium 10 Index Checker stands out because it doesn’t guess, it shows you what’s really happening inside Amazon. No fluff, no theory, just actual data you can work with.
Also, it’s fast. No need to be a data nerd or Excel wizard to get something useful out of it. If you’ve ever lost a day trying to figure out why a keyword isn’t ranking, this tool might just save your sanity.
Pros
- Included in the Helium 10 suite, no extra cost
- Three different indexation checks
- Super easy to use
- Gives you a clear view of keyword performance
Cons
- Only works on Amazon (duh)
- It’s not a full keyword research tool, use it with Magnet and Cerebro
- You need a Helium 10 plan to unlock the full thing
Alternatives to Helium 10 Index Checker
Here you can find the top Helium 10 Index Checkers alternatives
About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
Social
LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez
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