Helium 10 Magnet is one of those tools I wish I had access to when I started selling on Amazon. This little beast helps you find keywords that actually bring traffic—and not just any traffic, but buyers who are ready to click the “Add to Cart” button.
Table of Contents
Magnet is all about finding profitable keywords based on real search behavior, not wishful thinking. This tool is part of the Helium 10 suite, and yep—I’m a Helium 10 Seller Solutions Hub Partner, guest author in their blog, and I’ve also had the pleasure of jumping on their podcast. So yeah, I’ve been around the block with this one.
Available data
Magnet works for both Amazon and Walmart and provides a ton of juicy keyword metrics:
- Amazon Brand Analytics Total Click Share
- Amazon Brand Analytics Total Conv. Share
- Competing Products
- Cerebro Product Rank
- Keyword Phrase
- Magnet IQ Score
- Match Type
- Search Volume Trend
- Search Volume
- Sponsored ASINs
- Title Density
You can use it to generate keyword suggestions from scratch or go full beast mode and analyze up to 200 keywords in bulk.
Pro Tip: If you want to go full Sherlock Holmes on your competitors, combine Magnet with Helium 10 Cerebro and do a reverse ASIN lookup. You'll get their keyword goldmine without asking for permission.
How does it work
Magnet pulls data directly from Amazon’s keyword search index and then runs it through Helium 10’s own algorithm. It gives you the keywords that are not just popular, but also actionable.
The tool takes care of the grunt work. No more spending hours trying to guess what people type into the search bar. Pop in a seed keyword or product info and Magnet does the rest. Easy peasy.
Oh, and one more thing: Magnet has a feature called Keyword Difficulty. It helps you figure out which keywords are tough to rank for and which ones are low-hanging fruit. Super helpful when you’re planning a listing strategy and don’t want to get crushed by bigger sellers.
How to use Helium 10's Magnet
Review
Helium 10 Magnet is one of those tools that makes keyword research way less painful and way more effective. Whether you’re launching a new product or optimizing your current listings, it gives you actionable insights instead of just dumping a bunch of data on your lap.
I’ve used it with clients of all sizes—from niche brands to full-blown Amazon power sellers—and the results are consistent: more relevant traffic, better targeting, and in many cases, more sales. If you pair it with Cerebro, you’ll be operating on a whole different level. But even as a standalone tool, Magnet holds its ground.
Pros
- Pulls keyword data directly from Amazon’s index
- Bulk keyword analysis (up to 200 at once)
- Keyword difficulty score is a game changer
- Integrates perfectly with other Helium 10 tools
- Works for both Amazon and Walmart
Cons
- New users might feel overwhelmed by the data
- The real power comes when paired with other Helium 10 tools, so it’s more of a suite play
- Basic plan users won’t get access to full feature set
Our score
- Number of features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
Summary
Helium 10 Magnet is one of those tools that makes keyword research way less painful and way more effective. Whether you’re launching a new product or optimizing your current listings, it gives you actionable insights instead of just dumping a bunch of data on your lap.
I’ve used it with clients of all sizes—from niche brands to full-blown Amazon power sellers—and the results are consistent: more relevant traffic, better targeting, and in many cases, more sales. If you pair it with Cerebro, you’ll be operating on a whole different level. But even as a standalone tool, Magnet holds its ground.
Pros
- Pulls keyword data directly from Amazon’s index
- Bulk keyword analysis (up to 200 at once)
- Keyword difficulty score is a game changer
- Integrates perfectly with other Helium 10 tools
- Works for both Amazon and Walmart
Cons
- New users might feel overwhelmed by the data
- The real power comes when paired with other Helium 10 tools, so it’s more of a suite play
- Basic plan users won’t get access to full feature set
Alternatives to Helium 10 Magnet
Here you can find the top Helium 10 Magnets alternatives
About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
Social
LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez
You’re right, Jungle Scout analyser can’t handle 200 keywords at a time