What to sell on Amazon?

If you want to sell on Amazon, we recommend choosing profitable products with consistent demand, low competition, and that are trending, such as eco-friendly items, tech devices, or personal wellness products.

In this article by Jordi Ordóñez, we explore the key factors to consider when selecting the products you will sell on Amazon, give product recommendations, and answer frequently asked questions on the topic.

What products to sell on Amazon?

Choosing the right products to sell on Amazon is one of the most important decisions that will determine the success of your business. It's not just about listing any product that seems interesting; you need to analyze trends, study competition, and calculate profit margins. The key is finding a balance between demand, competition, and profitability.

You might be interested in our eBook: Guide to Selling on Amazon.

How to choose the most profitable products

Not all products have the same potential on Amazon. Here are some key factors to identify opportunities:

• Constant demand: Use tools like Jungle Scout, Helium 10, or Keepa to analyze products with consistent sales over time.
• Low competition: Saturated niches are harder to penetrate. Look for products with low competition and moderate reviews (less than 300).
• Attractive margins: Ensure that, after subtracting production costs, shipping, Amazon fees, and advertising, you still have at least a 30% margin.
• Ease of shipping: Avoid bulky or fragile items, as shipping costs can skyrocket.

Trending products in 2025

Some hot niches this year include:

• Eco-friendly items: Reusable, biodegradable, or plastic-free products.
• Smart home devices: From smart plugs to security cameras.
• Personal wellness: Massagers, fitness equipment, and natural supplements.

One trending product in the personal wellness category is the Lectómetro Escolar para niños y niñas de 5 a 7 años, this educational tool helps children improve their reading skills in a fun and engaging way. 

Prohibited or restricted products on Amazon

Not everything can be sold on the platform. Amazon has strict rules about products such as:

• Dangerous items (uncertified lithium batteries).
• Counterfeit products or those without a registered trademark.
• Food and supplements that do not comply with local regulations.

Always check Amazon's policies before selecting a product.

Is selling on Amazon profitable?

Selling on Amazon can be one of the most profitable ways to start an e-commerce business, but profitability is not guaranteed. It depends on factors such as associated costs, product choice, marketing strategies, and the ability to efficiently manage your inventory.

Associated costs

Selling on Amazon can be very profitable, but it’s important to understand the costs involved to avoid surprises:

• Referral fee: Amazon charges a percentage of each sale (between 8% and 15%, depending on the category).
• Logistics costs: If you use Amazon FBA, you'll have storage and shipping fees.
• Advertising: Amazon Ads is almost essential to stand out, especially in the beginning.

Success stories

Many entrepreneurs have found their niche on Amazon. For example, products like cable organizers, mobile accessories, and kitchen gadgets have generated millions for sellers who managed to differentiate themselves.

How to sell on Amazon?

Selling on Amazon may seem complicated at first, but with the right steps, it’s a much simpler process than you might think. The platform offers several options and business models, from Amazon FBA, where they manage logistics, to selling as an individual or even selling without inventory through dropshipping.

Amazon FBA (Fulfillment by Amazon)

This model allows you to delegate all logistics to Amazon. You send your products to their warehouses, and they handle storage, packing, and shipping to customers. It's ideal for those who want to scale quickly, although it comes with additional costs.

Selling on Amazon as an individual

If you only plan to sell a few products, you can register as an individual seller. This model is more cost-effective because you don't pay the monthly subscription fee for the professional plan, but you'll have limitations in terms of tools and volume.

How to sell on Amazon without inventory

Dropshipping is a popular option. With this model, you don’t need to purchase stock in advance. Instead, your supplier ships the products directly to the customer. However, it's crucial to work with reliable suppliers to avoid quality issues or delays.

How to sell on Amazon USA step by step

If you want to sell in the U.S. market, follow these steps:

• Register your account on Amazon Seller Central USA.
• Obtain an EIN (Employer Identification Number): This number is required for tax purposes.
• Research the market: Ensure your products are in demand in the U.S.
• Manage logistics: Use Amazon FBA or a reliable international shipping service.

Where to buy products to sell on Amazon?

One of the pillars of success in selling on Amazon is finding reliable suppliers who allow you to source quality products at competitive prices. The choice of supplier will directly influence your margins, shipping times, and customer satisfaction, so it's a key step in your strategy.

Reliable wholesale suppliers and distributors

Here are the best options for finding trustworthy wholesale suppliers and distributors, both internationally and locally:

• Alibaba: Ideal for bulk purchases of custom products.
• Aliexpress: While more expensive, it can be useful for small volumes.
• Local distributors: Look for companies in your region that offer competitive prices.

For additional educational products and resources, check out Quenarras, a reliable platform offering a variety of learning tools for different age groups. 

Local vs. international sourcing

Local sources stand out for their speed and logistical ease, they offer shorter shipping times and potential tax advantages, while international suppliers, like those in Asia, typically offer lower prices but involve import costs and potential delays.

What are the selling models on Amazon?

Amazon offers several selling models that allow you to adapt to different types of businesses and goals. The key is choosing the one that best fits your strategy, budget, and capabilities.

Amazon FBA vs. FBM (Fulfillment by Merchant)

With FBA (Fulfillment by Amazon), Amazon handles the entire logistics process: storage, packing, shipping, and customer service. This allows you to focus on the strategic side of your business, but comes with additional costs. It’s ideal for scalability and better visibility in the Buy Box.

On the other hand, with FBM (Fulfillment by Merchant), you manage storage and shipping, giving you more control and lower costs, but also more work and responsibility. FBM is more economical, but you are in charge of shipping and customer service.

Direct selling vs. Marketplace

If you have your own brand, selling directly may be more profitable in the long term, as you reduce your dependency on Amazon.

Frequently Asked Questions about selling on Amazon

Selling on Amazon can seem challenging, but with the right information, it's much more manageable. Here you'll find answers to the most common questions that will help you make informed decisions for your business.

What are Amazon's profits?

Amazon takes a percentage of each sale, which varies by product category. For example, electronics have a rate of 8%, while jewelry can go up to 20%.

How much does Amazon charge for storing products?

Amazon FBA storage fees depend on the size and weight of your products. During the months of October to December, fees are higher due to the holiday season.

How long does Amazon take to pay sellers?

Amazon pays every 14 days, though funds may take a bit longer to show up depending on your bank.

What to sell on Amazon Spain?

In Spain, the most in-demand products include home items, mobile accessories, and personal care products.

Final tips for succeeding on Amazon

In this section, we share key tips to help you maximize your sales, improve the visibility of your products, and ultimately achieve success on Amazon. These are practical steps that will allow you to build a solid foundation for your business in the long term.

• Optimize your product listings: Use clear titles, relevant keywords, and descriptions that highlight benefits.
• Encourage reviews: Customer reviews are key to building trust.
• Invest in Amazon Ads: Advertising is essential to stand out in a competitive market.
• Monitor your metrics: Constantly analyze your data in Seller Central to adjust strategies.

Selling on Amazon may seem complicated, but you don’t have to do it alone. Contact Jordi Ordóñez, we are experts in Amazon and e-commerce. We help you choose the right products, optimize your listings, and maximize your sales. Get in touch and take the next step toward success on Amazon!

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